Click through rates. Once your subscribers have opened your email, are they actually taking the action you need them to take? If you think that you have a low click-through rate, perhaps your body copy is not as effective as it needs to be. Consider the following: Is the copy of your email relevant to the subject line? Did you offer real value to your subscribers in the email? Is your call-to-action clear enough? Is the link easy to find?

One of the most important components of any email marketing campaign is of course, the web form. Without a way to sign up to your list, you’ll have a hard time finding anyone to send email to. That being the case, you want to make sure that your web forms are getting people to sign up. Your ethical bribe should be clearly stated front and center and your opt-in form needs to be placed where it will get their attention.


More recently, companies have sought to merge their advertising messages into editorial content or valuable services. Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free applications for performance tracking.[18] Advertisers are also embracing social media[22][23] and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.[24]:13
HubSpot – HubSpot is an inbound marketing software platform that includes email marketing, SEO, marketing automation, blogging, landing pages, social media and website design. The email marketing module, which integrates with lead generation tools, features personalization, list segmentation, an email optimizer, an easy email editor, A/B testing, campaign analytics, automated sending and dedicated IP addresses. hubspot.com/products/email
The best email copywriting starts with the subject line, which has to make new subscribers want to open your email. Follow that with an appealing headline so they’ll keep reading. Constant Contact’s research suggests that email copy should be short, around 200 words. It’s also wise to avoid being promotional in all your emails. Instead, offer value to your subscribers. The most important part is the call to action which helps improve your email open rate by leading recipients from the email to your landing pages or blog post.

“Navid is the MAN when it comes to virtual summits. I rarely endorse anyone or any product, but everyone who asks me if Navid’s Virtual Summit Mastery is worth it, I say ABSOLUTELY. It’s fantastic quality, great instruction, Navid is a natural teacher and he truly cares about his students success . He gets my full endorsement. If anyone don’t have Navid’s Virtual Summit Mastery program yet, they should get in there now. It’s refreshing to see someone who’s teaching really good stuff."
The Content Upgrade is a tactic that’s been around for a while, probably popularized in more recent years due HubSpot (an inbound marketing company) practicing it on every one of their blog posts. The basic definition of a content upgrade is this: on every article you publish on your blog, you create a simple bonus or “extra” that a visitor can get access to by providing their email. The bonus offer is something related to what is discussed in the article. For example, last week I wrote about “Pumpkin Hacking” as it relates to SEO. In that article I posted links to download my “Pumpkin Hacking Checklist” which is a 4 page PDF download (and FYI, it’s less work than it sounds like — the 4 pages is mostly because I wrote in a large font). Of course, you don’t have to create a checklist as the upgrade:
FreshMail – FreshMail offers email marketing software with a variety of features, including an intuitive template editor, mobile-optimized templates, social sharing tools, automation, contact management tools, an inbox inspector, a spam checker, A/B testing, Google Analytics, and integrations with CRM systems, e-commerce platforms and a variety of other programs. freshmail.com
 It used to be you would have only one lead magnet on your site and that was sufficient. However, today your content and nurture sequence need to be highly relevant to the exact solution the person is actively looking for. By creating a content upgrade that is specific to a highly-targeted piece of content that is getting lots of attention helps you to raise that relevancy and turn more visitors into email subscribers.”
Edificius is an advanced BIM application with powerful design tools that are user-friendly, innovative, and expedient. The software is updated regularly to comply with the latest regulations and to be in line with the most recent technologies. Edificius is the leading BIM design software to have a real time rendering engine that seamlessly integrates with other features such as 3D design, cost estimation, and others. Apart from that, the application provides you with tools for maximizing external spaces for landscaping and garden design too together with full free access to an extensive library of BIM resources, 3D Models and textures. An All-in-One Solution that makes BIM implementation for the AEC professional as seamless as possible with highly advanced design tools and features that allow you to address your interior and exterior design needs. Additionally, the solution offers an essential element that can help you enhance your presentations, such as real-time rendering with HD video, scene photomontage tools (very useful when dealing with home renovation and re-modelling projects). Edificius turns out to be a robust software that has multiple integrated applications such as BIM design with structural calculations using: - EdiLus for structural design and analysis for reinforced concrete, steel masonry and timber structures; PriMus for cost estimating capabilities; CerTus for health & safety; TerMus for energy performance analysis; Impiantus for electrical plant systems design and sizing. On top of that, it can connect with Sketchup and BLENDER as well as with Google Maps to extend its utility even further to pull topographic land profile data from the cloud within a single interface. Because of Edificius’ real-time rendering environemnt, you can instantly see how elements of your design go together on the screen. This means you can save time, as you no longer have to wait for hours to check your object choices and correct possible mistakes. Real Time rendering in Edificius means that the design and validation process continues even while viewing the project with the client. It is also equipped with a RayTracing engine that pushes realism even further. Virtual reality in AEC It’s not enough to see architecture. You need to experience it too. Edificius allows you to Publish and Share 3D BIM projects on the web using the Edificius-VR platform allowing clients and colleagues to view and consult construction documentation relating to BIM projects comfortably from their tablet or mobile phone. VR enabling technology has the promise to provide the AEC professional with the ability to experience project designs before they are built, just as a digital prototype of the final product therefore becoming an important prerequisite for design proposal acceptance. A user-friendly interface will allow architects and engineers to create and interact with their digital designs more intuitively and in an immersive design environment. In conclusion, Edificius truly contributes to making the #BIM philosophy a global success and to promoting the digital construction industry as a central role player in the development of key concepts and policies, such as efficient infrastructures, cities and smart homes, improving technical professionalism, customer satisfaction, and the general image of the industry by cutting unnecessary costs and drastically increasing productivity in an ever more competitive world.

Another way to improve your email delivery rates is to include an unsubscribe option in each of your marketing emails. This would be a link or button at the bottom of the email that allows subscribers to unsubscribe from your list if they no longer want to receive your content. This helps ensure that everyone on your email list is giving their permission to receive marketing emails from you. This also helps you weed out those subscribers that are no longer getting value from your content.


4D, 5D, and 6D BIM — While many BIM users have been transitioning to 3D platforms, 4D, 5D, and 6D are already on their way. 4D solutions provide a visualization of the construction schedule. 5D and 6D BIM add costs and materials to existing 3D BIM solutions. These new versions of BIM will also add details such as aesthetics, thermal properties, and acoustics to maximize a user’s return on investment.


Therefore, your potential customers might just miss everything new that will take place in your business. This is when email marketing campaign comes in handy. Just a click away, and you’ll be able to keep your subscribers updated about all the important news related to your business. This, in turn, makes your subscribers revisit your website frequently and keep coming back to you giving them a better brand recall.
Loved reading this! Which of these would you recommend so that I could set myself reminders on certain clients so that I can follow up with them in the future? I feel like I am doing a lot of extra steps that I might not have to do if I was using an actual marketing software. I am in the very beginning stages of getting my business out there and I would like to follow up with potential clients down the road with an email… is this a possibility or should I just keep using my excel spreadsheet!?

House builder software can help both DIY homeowners and professional architects build and plan they layout of homes and other buildings. A building designer program is known as computer-aided design (CAD) software. Professional home design software uses the computer to help to digitally create a design for any building or remodeling project. CAD software has been used for simple projects such as home building plans. It can also be used for more complex projects. These programs are used by architects, interior designers, and homeowners as an easy way to plan and construct their homes. There are many types of free design software that start at simple building construction and end at complex programs made specifically for professional architects.
DataCAD is a professional-level CADD program for architectural design, presentation, and construction document creation. Developed by architects and software engineers for architecture, DataCAD includes tools that make design and drafting easier, such as automated walls, doors, and windows, associative dimensioning, and Teigha-based DWG translators.

The Daily Egg is a newsletter from Crazy Egg that is aimed at helping small businesses improve website design and optimization. Notice that there are no images or elaborate design work. However, this newsletter does provide a helpful digest of content that is important to its readers. By providing this important content, the company can work to demonstrate industry knowledge and establish itself as an industry leader. This goes a long way in influencing conversions.
ConvertKit – ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others. convertkit.com
Zoho Campaigns – Zoho Campaigns allows businesses to create, send and track email marketing campaigns. You can choose from a list of default newsletter templates or design your own. The features include mailing list management, A/B testing, autoresponders, email workflows, social media and CRM integration, and real-time performance tracking. zoho.com/campaigns
And finally if you want to build optin forms that you can integrate with your website and which also integrates with GoToWebinar then I use and recommend LeadPages – and as a bonus they have their feature of LeadBoxes which can be used to enable people to opt in for your lead magnet e.g. a special report from within an article or blog post or on the side bar of your site.
The Content Upgrade is a tactic that’s been around for a while, probably popularized in more recent years due HubSpot (an inbound marketing company) practicing it on every one of their blog posts. The basic definition of a content upgrade is this: on every article you publish on your blog, you create a simple bonus or “extra” that a visitor can get access to by providing their email. The bonus offer is something related to what is discussed in the article. For example, last week I wrote about “Pumpkin Hacking” as it relates to SEO. In that article I posted links to download my “Pumpkin Hacking Checklist” which is a 4 page PDF download (and FYI, it’s less work than it sounds like — the 4 pages is mostly because I wrote in a large font). Of course, you don’t have to create a checklist as the upgrade: 
×