Lead magnets are essentially tempting offers that provide consumers something of value in exchange for their contact information. The valuable offer is often targeted content that aims to help individuals better understand and solve their greatest challenges. For instance, this could be a holiday product guide or an e-book on B2B challenges that your business solves.
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.
A pop-up ad is displayed in a new web browser window that opens above a website visitor's initial browser window.[31] A pop-under ad opens a new browser window under a website visitor's initial browser window.[24]:22 Pop-under ads and similar technologies are now advised against by online authorities such as Google, who state that they "do not condone this practice".[32]
However, when it comes to sending your messages, the last thing you want to do is to use your Gmail or Hotmail account.  Instead, sign up for an established email marketing provider like Aweber or MailChimp (which offers free, limited usage plans to small business owners).  Not only do these services offer great features like message templates and account analytics, the arrangements they have with popular email services ensure that your messages are delivered – not hung up in your recipients’ spam folders.
Landing pages for webinars have a high email optin rate, according to research done by LeadPages.net. Here’s an example of what LeadPages’ highest converting landing page looks like: Webinars are often seen as more valuable compared to other free offers because subscribers get to interact personally with the host (especially at the end during the Q&A), plus it’s a limited time, live event. Other than building your email list, hosting webinars are also growing in popularity these days because they convert really well for paid offers, like with info product. One example of this is John Lee Dumas over at EntreprenuerOnFire.com who has largely built-up his multi-million dollar business up hosting a weekly webinar. But what if your email list is too small or non-existent to bother with hosting your own webinar, and you can’t afford to run ads either? That’s bring us to…

Landing pages for webinars have a high email optin rate, according to research done by LeadPages.net. Here’s an example of what LeadPages’ highest converting landing page looks like: Webinars are often seen as more valuable compared to other free offers because subscribers get to interact personally with the host (especially at the end during the Q&A), plus it’s a limited time, live event. Other than building your email list, hosting webinars are also growing in popularity these days because they convert really well for paid offers, like with info product. One example of this is John Lee Dumas over at EntreprenuerOnFire.com who has largely built-up his multi-million dollar business up hosting a weekly webinar. But what if your email list is too small or non-existent to bother with hosting your own webinar, and you can’t afford to run ads either? That’s bring us to…


What we liked: The tool just looks cool, with a black background and icons that pop with colour (imagine Spotify, but for email marketing). It’s also easy to use, and has a zippy and intuitive email editor. We really like the effort they’ve put into their email templates, too, which are some of the nicest looking we’ve seen. Plus, they’ve baked plenty of flexibility into their email editor, allowing you to tweak templates pretty much as you please.
As website builders become more sophisticated, they are also becoming more user-friendly. Often, one of the biggest fears a person has about investing in a website builder is not knowing how to create a website. Luckily, many of the top offerings in the category are simple to use. Some companies even offer included tutorials and step-by-step instructions to complete certain tasks.
GT STRUDL has offered structural engineers a complete design solution, and we've now incorporated 3D CAD modeling and 64-bit high-performance computation solvers into all versions. The structural analysis software is a high-quality, fully-integrated, database-driven system for comprehensive frame and finite element analysis and steel and reinforced concrete design
GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998.[19]:119 Google launched its "AdWords" search advertising program in 2000[20] and introduced quality-based ranking allocation in 2002,[21] which sorts search advertisements by a combination of bid price and searchers' likeliness to click on the ads.[19]:123
Simulate and visualize elements of your building — BIM software has the capability to visualize how certain elements can impact your building, such as sunlight during different seasons or the structure’s energy performance. These solutions apply rules based on physics to provide guidance for engineers and other team members involved in building the structure.

I love this wordpress plugin. It allows you to create professional looking sign-up forms with a few clicks. Not only that, you’ll also be able to install the signup forms anywhere on your blog without any hassle. It comes with easy to edit templates so you don’t need to worry about the designs. What I also love about OptinSkin is it complete with an analytics which you will be able to split test and optimize on the best sign up form.
RedCappi – RedCappi's email marketing software allows you to drag and drop images, text, videos, coupons, and social media icons into your email and import contacts from Excel, Outlook and others when you are ready to send them out. The software features automation, social network sharing, analytics, personalization and list builders. getredcappi.com

Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
I’m sure you’ve heard it before many many times but it’s true. If you have something to sell your list will bring you more income than any other single method. Not only is your list the most important asset you have but it can come with you. What I mean by that is if you have a website on your chosen topic that dies for whatever reason your list will be unaffected by it. You can simply start a new site and move all your peeps over to the new site with one email notification. It sure beats starting all over again.
Very useful tips. I’ve been looking for ways to successfully grow my email list. What I find very important is segmentation, mobile-ready communication, and analytics in email marketing. I guess that another important thing is the choice of the email marketing service provider. A good fit for me was GetResponse, but it’s good to test the choices that are available on the market to pick the right tool for certain business.
Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.[51][52] Many vendors offer SEO services.[24]:22
Another mindblowing and excellent post. Yes, its better to have a content strategy for a newsletter and give emphasize on mobile email optimization. Nowadays, most of the people are not sitting before PC, rather they use mobile phones for checking mail. So, it’s really a great idea. Also, maintain publishing calendar is a good idea. Thanks for sharing these very much informative post.
Some web browsers offer privacy modes where users can hide information about themselves from publishers and advertisers. Among other consequences, advertisers can't use cookies to serve targeted ads to private browsers. Most major browsers have incorporated Do Not Track options into their browser headers, but the regulations currently are only enforced by the honor system.[89][90][91]
The best way to grow your email list is by adding a “Pop-up.” I know, people are not fond of this but there are many case studies that prove that if a pop-up is used on the right places and at the right time you can accomplish huge success. This tool shows the popup that appears when your visitor is about to leave your page. For instance, when your visitor is about to click the back button, the popup appears and asks the visitor to enter his email address.
Where they can improve: Autoresponders are on the basic side – just enough to set up the most simple triggered campaigns. It doesn’t come with a huge template range, either (and none on the free plan), so you’ll probably need to use their visual editor to create your own. Finally, it doesn’t offer a spam or design testing feature – if you wanted these, they’d need to be performed externally.
What is email marketing? Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
The ability to track onsite events makes ActiveCampaign unique from other services. For example, you can track custom event calls from within mobile apps, billing apps and more. All your customer data will be organized in a sales CRM that gives you a complete picture of your customers. You can use this data to create highly effective marketing campaigns and followups.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.

Sometimes very little, sometimes a lot. Hubspot, for example, may charge 10-20X more than most email marketing tools but they offer a built-in landing page builder, social media marketing tool and much more. On the other hand, ActiveCampaign offers an enormous amount of value while remaining one of the most affordable email marketing tools on the market.
With the right set of tools, you can build your list cost-efficiently and ensure that it’s relevant, filled with people who have expressed a genuine interest towards your brand. Building an email list will take some time, but it will grow over time and has the potential to give you a lot of business in the long run. Hope you give these tools a spin and let us know how it goes - we’d love to hear your feedback.
However, with only a few simple templates and styles to choose from, the underwhelming visual impact of emails sent through ConvertKit make it a decidedly “function over form” option—that is, the back-end management and analytics that ConvertKit offers far outshines the experience of the end audience. So if sending beautiful or graphic-heavy emails is your highest priority, you should probably look elsewhere.
It’s a free optimization tool that allows you to drive your traffic to specific pages, points your visitors to your social media channels and helps you to collect email addresses. We all know that color schemes can have a significant influence on conversion rates and by this tool you can easily change the color of your Email bar that is placed on top of your page, as many times as you want. The thing that I like most about this tool is that it can be easily customized and integrated with your site.
GetResponse is another powerful email automation provider, offering triggered campaigns, automated segments, dynamic content, and tagging. But it also includes some very handy extra features, such as landing pages, CRM, and even webinars. It’s little wonder, then, that customers worldwide are signing up to GetResponse – they currently serve over 350,000 clients in 183 countries.
Work as a team from the same Mailjet account. Separate your activities using sub-accounts, invite an unlimited number of users, and control what they can do by defining their roles and advanced permissions. Each team member will be able to work independently, within a well-defined scope of abilities. Maximize your efficiency, maintain full control.

In my premium flagship program, Virtual Summit Mastery, we make it as easy as possible for you for you to implement everything for your summit. You will get done-for-you email automation templates that you can use for the pre-summit promotion, during summit email and post-summit phase to communicate with your audience. They work seamlessly with ActiveCampaign so that you can import them with a few clicks, tweak the copy get them working for you. This is a game-changer for email marketing - you get the copy and tech automations all-in-one.
“We trust our support team at Blue Corona completely and quite frankly are involved in very little of what they do for us. They truly understand SEO and what is needed to make it work. I would say this has been the most valuable aspect of working with Blue Corona. They do so with little to no effort on our part, which allows our sales managers to focus on sales rather than SEO tasks and education. For all of these...”
You’ve seen how crazy everyone gets on big shopping holidays. People will actually camp outside a store if it means they’ll get a good deal. Social media is built for engagement and sharing, so promoting your holiday sale on social media is a fantastic way to take advantage of that buying frenzy. Just make sure that you create posts and ads that people will want to share (of course, it never hurts to offer a screamin’ deal).
Deciding which customers receive which emails is a way to give marketing messages relevance. Larger companies will use email to push multiple different products, updates and offers. Matching the message to the customer leads to higher sales and greater levels of customer satisfaction. Email marketing software makes it easy for companies to segment their email delivery based on criteria that they establish.
But just one category continues to perform well year after year: email marketing. The reason is clear: For ten years in a row, email generates the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI and gives marketers the broadest reach of all the channels available to them. Despite the plethora of tools available to marketers, email marketing is simply the best bet for business growth.
Finally, when it comes to small business email marketing success, it’s incredibly important that you pay attention to the analytics information offered by your account provider.  When you take the time to look at these numbers, you’ll be able to make decisions about the direction of your future email campaigns based on actual, measurable data – rather than half-formed guesses or blind stabs in the dark.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
The concept of native advertising has become increasingly hot recently. If you’re not familiar with the term “native advertising” it means content that is put in with the regular “stream” of organic content on social networks (or other non-digital mediums) and labeled as “sponsored.” For example, here’s a native ad from my newsfeed on Facebook. We’ve all seen ads like this by now. But one smart way to drive more clicks and build your email list is to send the traffic from ads like this to specific content posts on your website that have already been identified as “high performers” in terms of visitor to email conversions, social shares, and/or commenting. In addition, Twitter recently came out with its “Lead Generation cards” feature (which is free). It allows you to easily collect email optins by offering some sort of content incentive. Here’s one I found from Ryan Deiss, co-founder of DigitalMarketer.com.   Note: If you want to find out more about how to use Twitter lead generation cards, I cover it (along with how to steal your competitors followers) in this free video here. As it turns out, I found Ryan’s ad before he was using Twitter lead gen. cards. I actually converted to an email list subscriber simply as a result of reading an insightful article post on his blog. Ironically, the article I was reading was all about how he and his business had achieved 259% ROI with native ads and non-squeeze page content (blog posts). I get the sense that in order to convert with paid traffic being sent to blog post content, you really have to figure out what’s most likely to convert in advance and make sure those pages are optimized for capturing email optins. Otherwise you’ll be going through a process of trial and error which will require more investment to get right. And if if you want a good laugh, check out “Last Week Tonight’s” bit with John Oliver on certain controversial forms of native ads (NSFW), see below.
There are tons of websites and publishers out there that cater to your audience -- and larger portions of it. Guest blogging for these websites helps you expand your contact list to this audience. When creating content as a guest blogger for another website, include a call-to-action, as well as a link in you author byline, for readers to subscribe to your site's blog or email newsletter.
If the content of your message is solid, it’s likely that you’ll never run into issues with your spam score.  However, because a high score can be triggered by unexpected combinations of message elements – and because spam scores that are too high could prevent your messages from being delivered correctly by most email services – it’s important to double-check this metric before queuing your messages up for delivery.
Great companies are always evolving, and your customers expect to experience change. What they don't expect (because too many companies haven't lived up to this end of the bargain) is to be told about those changes. That said, this email from ModCloth serves as a refreshing change of pace. If you're going to change the way you communicate with a lead or customer, give them clear, fair warning so, if they aren't on board, they can make the necessary adjustments to keep their inbox clean.
You’ve seen how crazy everyone gets on big shopping holidays. People will actually camp outside a store if it means they’ll get a good deal. Social media is built for engagement and sharing, so promoting your holiday sale on social media is a fantastic way to take advantage of that buying frenzy. Just make sure that you create posts and ads that people will want to share (of course, it never hurts to offer a screamin’ deal).
This is a very common practice, especially on the homepages of startups and companies that have a relatively young brand. The idea is that by leveraging the credibility and trust already built up by other brand names (i.e. press outlets) or authority figures you can build trust and authority faster to get a visitor to convert into a subscriber. In other words, this can mean

Landing pages for webinars have a high email optin rate, according to research done by LeadPages.net. Here’s an example of what LeadPages’ highest converting landing page looks like: Webinars are often seen as more valuable compared to other free offers because subscribers get to interact personally with the host (especially at the end during the Q&A), plus it’s a limited time, live event. Other than building your email list, hosting webinars are also growing in popularity these days because they convert really well for paid offers, like with info product. One example of this is John Lee Dumas over at EntreprenuerOnFire.com who has largely built-up his multi-million dollar business up hosting a weekly webinar. But what if your email list is too small or non-existent to bother with hosting your own webinar, and you can’t afford to run ads either? That’s bring us to…
The diverse array of companies involved in email marketing ensures that no one party can make changes that would have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building and cultivating a great email list, your subscriber list will be an asset you own. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.
3) I would then set up List Builder from SumoMe on blog pages. Noah Kagan and his group at AppSumo have put together this awesome little pop-up tool that will show over the center of your screen asking you to sign-up, or you can easily click outside of the box to cancel it out. The thing is, initially all of my clients would say “I don’t want a spammy pop-up on my site, people will hate us!” But truly this has had tiny effects on bounce rates (meaning people aren’t really leaving because of this, they’re simply clicking the box away) yet they’ve had a massive effect on subscriber sign ups. List Builder also integrates with MailChimp, so all of these 3 tools work seamlessly together.
We suggest starting with two types of free offers. One top-of-the-funnel, educational piece of content like an ebook, and one middle-of-the-funnel offer to let someone speak with your sales team to get a demo or a quote or a free consultation or whatever works for your specific business. By having these two types of offers on your website, you can capture potential leads and convert customers that are in different stages of the buying process.
On social media, you’ll only reach a small % of your audience, But with email, your messages are almost guaranteed to arrive in the subscriber’s inbox (unless you’re spamming). SEO works for generating traffic, but most people aren’t ready to buy right away when they come into your website. Plus, you’re really at the mercy of Google. On the other hand, email allows you to follow-up and nurture relationships on a massive scale.
One former client of mine started using Hubspot for about $50/month, but after adding a few extra features and growing his list he was soon paying $2,000/month which had to be paid annually. For many small businesses, there’s a big difference between $50 leaving the bank account and $24,000 – especially when other tools can offer similar (or better products) at a fraction of this amount.
Square – Square offers email marketing services that allow businesses to create new customer profiles at the point of sale in order to build their directories; automatically add key customer information with a swipe, dip or tap; and see the return on each email's investment in their Square dashboard. The service features customizable templates, automation, segmentation, automatic distribution lists and social sharing. squareup.com/email-marketing
Email can accommodate almost any message a marketer wants to send. For instance, UrbanDaddy.com, a nightlife website, ran a highly successful email marketing campaign by including large, eye catching images in the header of the email. The images were geared toward a young male demographic and gave the email context. They encouraged the reader to scroll down and engage with the sales messages contained in the body of the email. (See also Targeted Marketing)
VerticalResponse – VerticalResponse, a business unit of Deluxe Corporation, provides a full suite of online marketing tools to help small businesses connect with their customers on email, social media and mobile devices. The software's features include professionally designed and responsive email templates, autoresponders, contact management tools, an HTML editor, and a variety of tracking reports. verticalresponse.com

Once you’ve decided on the perfect subject line, you’ll need to consider what type of content you will include in the email message. You want to provide content that will be relevant and useful to your subscribers. Whether you are offering a new promotion or trying to drive e-book downloads, use the email content to effectively communicate what your brand has to offer.

If rounds of split testing, segmentation, and resends still result in low engagement scores for some of your subscribers then don’t be afraid to clean your list. Review subscriber data regularly to monitor activity and engagement ratings. Remove or further segment those who aren’t engaging in order to improve the overall open rates of your primary subscriber segments.
Another way to apply the Law of Scale other than with guest blogging is by writing and publishing content on other websites where you have your own profile. For example Medium and LinkedIn both give you the ability to syndicate articles on the website. The added benefit to doing it on their websites is you can leverage their high root-domain authority to instantly ensure your content will rank higher in the SERPS (search engine result pages).
What we liked: Ecommerce is definitely Omnisend’s strong suit. The range and depth of integrations available with online stores is impressive. There’s even integration with Google ads for retargeting campaigns, and options to segment lists based on purchase data. The tool also includes some very nice landing page templates. Plus, there’s a free plan that lets you send up to 15,000 emails per month (max. 2,000 per day).
If you’re just getting started in affiliate marketing don’t be intimidated by the seemingly daunting task of getting started with list building. All lists, regardless of size, were created one email address at at time.  One of the best ways to learn list building is to select a few affiliate marketers that you know and like and simply subscribe to their lists. You’ll quickly grasp what it’s all about.

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. When software is used to do the purchasing, it is known as programmatic advertising.
is struggling to maintain growth and lacks predictable cashflow between each payroll cycle? When I sat down to have lunch with them in New York City a few months ago, I discovered the answer. Phil had built his business around other marketing tactics that were less sustainable, like networking and black / gray-hat SEO. Meanwhile, Joe had built his business around a single marketing strategy:
Transactional emails are usually triggered based on a customer's action with a company. To be qualified as transactional or relationship messages, these communications' primary purpose must be "to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender" along with a few other narrow definitions of transactional messaging.[3] Triggered transactional messages include dropped basket messages, password reset emails, purchase or order confirmation emails, order status emails, reorder emails, and email receipts.
Out of all the channels I tested as a marketer, email continually outperforms most of them. Not only does it have a high conversion rate, but as you build up your list, you can continually monetize it by pitching multiple products. Just look at ecommerce sites like Amazon: One way they get you to continually buy more products from them is by emailing you offers on a regular basis.
Well, charity: water took an alternate route. Once someone donates to a charity: water project, her money takes a long journey. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. With the project timeline and accompanying table, you don't even really need to read the email -- you know immediately where you are in the whole process so you can move onto other things in your inbox.

Zapier is also a freeium service like Mailchimp and Wufoo, but it’s focus is on helping you automate tasks between different web apps and sites. The smartest way (little known way) you can use Zapier is to set it up to automatically post Tweets and Facebook posts at regular intervals with a link to a landing page. Followers and fans can click the link to sign-up for your newsletter or autoresponder course.


The first widely publicized example of online advertising was conducted via electronic mail. On 3 May 1978, a marketer from DEC (Digital Equipment Corporation), Gary Thuerk, sent an email to most of the ARPANET's American west coast users, advertising an open house for a new model of a DEC computer.[5][10] Despite the prevailing acceptable use policies, electronic mail marketing rapidly expanded[11] and eventually became known as "spam."
MailUp – MailUp gives businesses the tools to send newsletters, promotional emails and transactional emails from one platform. The MailUp email and SMS delivery platform combines email marketing tools with SMTP relay for transactional emails and plug-ins for e-commerce, CRM and CMS systems. The service's pay-per-speed pricing is designed for midsized companies looking to scale their email marketing efforts. mailup.com
Lead Pages is probably one of the best investments I made in the last month. I can’t say enough about how useful their lead generation software is for quickly creating landing pages that are designed to convert. Particularly, their LeadBoxes feature I’ve found to be the most useful. A LeadBox allows you to turn an image or some text into a link that shows a pop-up optin box when clicked. Why is it useful to show a pop-up optin form instead of embedding it directly on the page? Good question. The reason this is useful is because showing offers that lead to a popup or landing page are perceived as GIVING value rather than a form, which is perceived as TAKING value. From testing, the LeadPages team found that this could raise the conversion rate by about 39%. Ryan Deis, co-founder of SurvivalLife.com (a $1 million+ per month blog) found this to be true as well. Another part of the “magic” behind Lead Pages that few people realize is the fact that, if I opt-in on website A (which has Lead Pages installed) and I go and visit website B (which also have LeadPages installed), when I click a link and see a LeadBox, my email will already be filled in. This is because Lead Boxes cookies each visitor of each website visited, so when you see another landing page or pop-up, they know “hey, ok, this person is [email protected]” As a result, people have to “work” less and conversion rates are pushed even higher.
Double opt-in is generally believed to cut spam complaint rates, though you may see a slight decrease in your opt-in rates compared to a single opt-in set-up.  Both arrangements have their place in the email marketing world – the important thing is that you’re requesting future recipients’ permission to receive messages from your business.  Sending messages without securing this permission is a quick way to get your account banned due to CAN-SPAM complaints.
If you’re new to email marketing and need an easy-to-use, intuitive platform that is still reasonably comprehensive, Constant Contact might be your best bet. Within minutes of signing up, you’ll be ready to compose your first email using one of the many beautifully pre-designed templates. And once you press send, you’ll be shown exactly how to track open and click-through rates, so you can get the performance information you need—no in-depth analytics knowledge required.
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