This one is a little more advanced… unless you use Aweber. If you use Aweber for your email marketing and autoresponders, you might be surprised to hear that they actually have a nifty little feature that allows people to opt-in to your newsletter by clicking to connect their Facebook account. Then, Aweber automatically grabs their email address and name and puts it into your list. Neil Patel tested this a while ago on his blog, QuickSprout.com, and saw a higher conversion rate than on his regular email opt-in form. The primary reason for this is, like the Lead Pages strategy above, Facebook already knows your email so if you’re logged in the form is prefilled with your email address. Thus, it’s just 1 click to opt-in. If you don’t use Aweber but have some extra cash laying around to invest in your blog, consider posting this feature or plugin project as a job on Elance or Freelancer.com. The results could pay for themselves.
Bluecore – Bluecore is a triggered email marketing service for e-commerce businesses. The system automatically tracks each customer's interactions with e-commerce sites. Each time they browse a product category, search for a specific keyword or check out a sale item, the software knows and then automatically builds and sends them the best email to earn the sale. Popular customer triggers include search abandonment, window shopping, wish list creation, cart abandonment and purchase completion. The service also automatically tracks every single product and its price, so businesses can build dynamic trigger programs without ever uploading or integrating product data. bluecore.com
While the Mailerlite is very easy to use, after attempting to be “approved”. It really isn’t for the little businesses, especially those that do not have their own website – ie: I am an independent sales consultant for a company that provides me with a website to sell my products from, I don NOT have a email option with them. But because I don’t and don’t “own” the website, I was not approved (thanks spammers) so now I am in search of another easy to use program. I am not stupid with technology but I also do not have time to spend hours on my email marketing like I was with Mailchimp because it is not user friendly. Oh well on to the next one
In situations where you can’t find an included tutorial to meet your needs, you can often find instruction from a variety of web resources. Whether you prefer written instructions or want to see each step in a video, you can find free information online to help you move forward with your design. So, before you think completing part of the setup of the site is too difficult, hope into your favorite search engine and see what if the larger community doesn’t have an answer.
While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo.
It’s easy to get creative and make a perfect email with SendPulse‘s drag-and-drop editor along with 130+ pre-designed thematic templates. Segmentation allows you to send personalized emails based on gender, location, behavior within your previous email campaigns. You can also perform A/B testing to help you choose the best performing version of an email campaign.
Ever thought of using Facebook Messenger to build you email lists? Well, EasySendy has already figured out how and has it all set for you. With EasySendy Social, you can add Facebook Messenger Widget on your website so that you can engage with your visitors directly on Facebook Messenger. Why Facebook Messenger? Because everyone is on Facebook, and its a great way to nurture your visitors on Messenger. It is personalized and customized as well. You can nurture your Facebook subscribers at one-go in bulk. Also, you can automate various tasks like replies, private replies, comments, and likes.
Split testing, also referred to often as A/B testing, is one of the most effective ways to increase your conversions. A split test on your website means to run a randomized test with two or more design variations being shown to different visitors. The “winning” design variation is the one that get you more results (clicks, email optins, purchases). Split testing makes a lot of sense for websites with 10,000+ visitors per month, so for that reason you should question whether this is the right strategy (right now) to help you grow your email list. That being said, I have developed a concept called Micro A/B Testing which you might want to try out instead if your website is not yet ready for split tests. If / when your website is ready, here are 5 tools you can use to make split testing your landing pages or email optin forms / popups easy:
Layered Popup plugin– which considered being the “king of popup plugins’ is something very new, attractive and captivating in the way it appears to the viewers. Other popup systems will at one point restrict you by existing templates where you’ll be only able to change the color, font, and text. However, the scenario is entirely different with layered popup plugins which allow you to flow your imagination thereby creating your dream popups for your website to capture the visitor’s attention. It has various types of popup plugins which you’ll be able to use as per your requirement. EasySendy Pro has recently got integrated with Layered Popup plugin, and customers have started using for quite a something from now. With the utilization of this popup, the number of customers has gone up as high as 60,000 which has, in turn, helped Pro to grow its business.
The above template is partially based on the “Break Through Email” system that’s been used to generate millions of dollars in sales for it’s founder, as well as his students of the course. The format is a bit different but it’s a good starting point to help you get results. To setup the landing page, you can use one of the recommended tools above like Lead Pages, or Unbounce, or Instapage. There’s also plenty of free HTML templates online you can download. Cold Email Case Study Years ago, I used cold email campaigns to generate leads via… surveys. Yes, I was obnoxious (and scrappy enough) to email strangers — but I did it out of love! (or ignorance haha) I knew a lot less about how to be an effective marketer back then, but I was willing to try just about anything without assuming “oh that just wouldn’t work.” So, when I was working on building a previous company, I sent an email to several thousand restaurant owners with a link to fill out a 5 question Google survey. That campaign received a response rate just over 1%. I sent the campaign just to collect some research data for a whitepaper I was writing at the time on how weather and other factors affect restaurant sales. About 2 years later, I ran a similar experiment, emailing business owner (with no personalization or any strategic thought in how to target it) and received relatively the same response rate. Keep in mind, in both of these situations, I was taking value rather than giving it (but still getting results!). If you try this strategy and offer something for free THAT IS VALUABLE and to a TARGETED group of people (as you should, otherwise you’re just spamming), you can expect to see a much higher response rate. However, I urge you not to abuse this. Otherwise you’ll poison the well for other companies and hurt your own brand.
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.
Improve collaboration across your organization — Sharing digital information modeling for buildings is far easier than passing drawing sets back and forth between colleagues. The cloud-based model of many BIM solutions also means that colleagues working on different parts of the design and building process can access BIM models anywhere, at any time. As many colleagues as needed can review and mark up the model before the building is erected.
Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency. Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel's scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
Email marketing is, quite simply, using the tools of email to deliver advertising messages. The vast majority of Internet users have email accounts which allow them to receive an almost unlimited number of messages instantly. According to a survey conducted by Pew Internet, 82% of U.S. adults use the Internet, and email is one of the fastest, cheapest and easiest ways for marketers to connect with customers.
Knowing what works is great. You can continue building on previous success. Equally as important is to recognize where you can improve. While it’s easier (and more fun) to focus on the positive, acknowledging where you can make adjustments will improve your products and services. With email marketing software, it becomes easy to gather such data by tracking conversion and click-through rates.
That's quite powerful, wouldn't you agree? Rip Curl, an Australian surfing sportswear retailer, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by purchasing this sleek watch.
This rating looks at the learning curve, or time required to learn to use the platform. An easy to use interface is fundamentally important to ensure that users feel confortable working with the platform and doesn’t require complex training to take advantage of its features. This also accounts for the average time it takes to build a presentation.
Creative mode is where Minecraft shines as one of the best building games on PC, though. Free from the constraints that face builders of the poxy real world, in creative mode you have access to an unlimited number of blocks and items. With all limits on your creativity lifted, you can have all the fun of making more elaborate creations than you ever could with Lego, without any of the clearing up.
Optimizely and Visual Website Optimizer. I’m grouping these two together because they are very similar. Both tools are specifically built ONLY for split testing different design changes on your site. I’ve used both (briefly) in the past without any complaints. VWO seemed easier to get started with in my opinion, and both integrate with WordPress and other services.
I learned list building from the legendary marketer Frank Kern (you’re welcome Frank!). Frank prefers to write and queue only one initial welcome message and the rest he delivers live as a broadcast message. This does take more work but keeps your messages timely, relevant, and news-worthy. Ultimately it’s up to you on how to implement your list strategy.
Speaking of Neil Patel, Hello Bar is a very simple (free) tool that helps you collect emails by presenting an attention grabbing call-to-action bar at the top of your webpages. When creating your Hello Bar you have the option to set a goal. Your goal will be to either get emails or drive clicks. Since I use a Hello Bar on this site, and because their options are a bit limited as far as downloading emails that are collected, I set my goal to get clicks. The call-to-action button then leads visitors to a landing page with an offer for our free course. Success in using the Hello Bar really depends on your ability to write a compelling 1 sentence line of copy. So test frequently with multiple Hello Bar variations.
Find a guest post opportunity by networking; I find it’s usually pretty effective to go check what other people have already shared using BuzzSumo then look up their email and send them an awesome sample of your writing that’s on a similar topic (but what you send them should be MUCH better than whatever they shared in the past) — By the way, if you want a little trick for how to look up anyone’s email address, click here.
For projects that encompass elements of architecture, landscape and entertainment design, Vectorworks Designer software is the ultimate solution. Packing the power of the entire suite of Vectorworks’ products including Architect, Landmark and Spotlight into one robust program, Designer offers digital terrains, plants, lighting, rigging, BIM modeling and rendering tools to help users draft, model and present in a single interface. Additionally, high-quality renderings can be created directly inside files with default textures within thousands of Vectorworks content library objects and our easy-to-use Renderworks features. www.vectorworks.net/designer
HubSpot – HubSpot is an inbound marketing software platform that includes email marketing, SEO, marketing automation, blogging, landing pages, social media and website design. The email marketing module, which integrates with lead generation tools, features personalization, list segmentation, an email optimizer, an easy email editor, A/B testing, campaign analytics, automated sending and dedicated IP addresses. hubspot.com/products/email