Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency. Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel's scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
I wondered, what are your thoughts on solutions like Mailigen, Vertical Response, Mad Mimi, and Campaign Monitor? I know there’s a never ending list of possible email software companies that you could compare, but these ones in particular interested me as they seem to offer many similar services to those that you mentioned. Have you come across them before, and if so would you advise using them over GetResponse?
Comm100 – Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, which is fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications. emailmarketing.comm100.com
Here's another great example from Litmus of animation being used to create more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Not to mention the header does an excellent job of explicitly stating what this email is about.
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails.
As you can see from the example above, emails following the model contain a succinct headline that highlights the key message of the campaign, as well as supporting information and visuals to help convince readers about the benefits of clicking-through. The reader is then presented with a prominent call to action button that makes it crystal clear what to do next.
Email marketing is a tool for small business owners to reach current and potential customers and choosing the right application can help a company attract more sales. These services let businesses send out email campaigns, test the messages before they are sent to the masses, combine the emails with social media efforts, and track the performance of these campaigns. Choosing the right solution goes beyond simply picking an affordable platform or software. The features in an email marketing application can create opportunities to find new leads and convert them into customers. There are a lot of options when choosing one of these platforms so it helps to assess their functions to find the best fit for your needs.
However, with only a few simple templates and styles to choose from, the underwhelming visual impact of emails sent through ConvertKit make it a decidedly “function over form” option—that is, the back-end management and analytics that ConvertKit offers far outshines the experience of the end audience. So if sending beautiful or graphic-heavy emails is your highest priority, you should probably look elsewhere.
On the downside, though, the templates, fonts, and design functions within GetResponse leave much to be desired, with many users complaining in particular about the hard-to-use image editor. If you choose this email marketing platform for your small business, plan to keep the design simple and stick to high-impact copy—or use a tool like Canva to create and size your images before importing to the app.
Many consumers have reservations about online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximizing their abilities to track consumers.:60 According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent. Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status. Furthermore, some advertisers attach the MAC address of users' devices to their 'demographic profiles' so they can be retargeted (regardless of the accuracy of the profile) even if the user clears their cookies and browsing history.
Opt-in popup is a part of the Bloom plugin from Elegant Themes. It has been exclusively made for WordPress and enables you to add popups to your web site for email list building. The best part about this tool is that it comes pre-loaded with a range of templates from which you’ll be able to choose, and then you can customize colors, text, and fonts from there.
Imagine how your audience members’ response might be different if their added to your list but don’t hear from you for several months until your schedule opens up enough to revisit email marketing. By this point, your readers will have grown cold to your company’s promotions (assuming they remember who you are or that they requested information from you at all in the first place). As a result, you’ll see a significantly lower success rate from your promotional efforts than if you’d taken the time to build genuine relationships with the members of your email marketing lists.
How can you build your email list quickly and reach that point of predictable profits? That’s what this article is going to teach you. Enter: Bryan Harris who is just as focused as I am on learning how to grow his email list as fast as possible (without spamming). Bryan has quickly built his email list to over 6,000 subscribers for VideoFruit.com so before we get into the complete list of 47 email list building strategies checkout our discussion…
Then, you can use what you’ve learned to drive even more conversions through your email marketing. For example, let’s say that you’re running a Labor Day sale that features a buy one, get one promotion. You might use social media to educate your audience and let them know about the sale, and then later use email marketing to drive traffic to the product page.
The ethical bribe is not only intended to build your email list but also your credibility too. It’s your opportunity to demonstrate your knowledge in your niche and connect with your audience on a personal level. For this site I use The Super Affiliate Handbook. On that note, if you’re not already on my list please click here and go get this valuable free report now.
Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. (Seriously. They give away a new design every week.) They also sometimes have fun survey questions where they crowdsource for their blog. This week's, for example, asked subscribers what they would do if the internet didn't exist.
One of the downsides of email marketing is that you are only able to reach the contacts that you already have. However, you can use social media to help you grow your email marketing list so that you have an even larger audience for your holiday sales. One way to do this is to promote your opt-in offers across your social media profiles. Consider offering some sort of incentive for joining your email list, such as a special coupon code.