ConvertKit – ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others. convertkit.com
The most important element for launching an email marketing campaign is giving subscribers what they want and being consistent on your delivery with this value. Subscribers expect to see emails on a regular schedule, whether that’s daily, weekly, monthly, or even quarterly. If you fall short of their expectations, it will reflect poorly on your brand. Remember that you can always start out by sending emails less often and then ramp up efforts and send more frequently later.
We’ll warn you right now that as you’re evaluating different email platforms, you’ll likely be tempted to focus a lot of your attention on which platform has the prettiest email templates. This is understandable. But unless you have an e-commerce company and are selling a physical product online, the truth is that the visual aesthetics of your emails are not the most important factor.
Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics!
Document storage/data management — When it comes to the design and construction of a building or large structure, different teams will contribute various documents to the project. This might include drawings, customer requirements, phasing plans, and more. BIM solutions should be able to store all this information within the platform and allow multiple users to access it.
4: CRM & marketing automation features – Unless you’re a large enterprise, it probably makes sense to combine your email marketing tool and CRM (customer relationship management) system in one. This will save you time connecting them together & will make triggering automated emails to the right people at the right time a breeze. As such, we’ve also compared the CRM & marketing automation functionality of the top email marketing services below.
The key to getting the most out of your marketing budget is knowing when to use each tactic to optimize your impact. Social media is a great tool for reaching new audiences, engaging individuals and gauging interest in promotions. On the other hand, email marketing can help you engage with those who have a direct interest in your brand as well as users who don’t have social media accounts on the platforms you use.
Marketing technology on the web today is making it incredibly easy to driving high quality traffic into your website’s sales funnel–traffic that’s likely to convert. So much so that if you have an email list of at least 500 people, you can upload that list to Facebook and Facebook will automatically target people similar to the matches it finds on the network. This feature is called “Facebook Custom Audiences.” You can even target ads to people who have liked your competitors and have had certain buying interests recently. When it comes to finding targeted, similar audiences to help you build your email list, another option to consider is teaming up with other businesses or existing industry partners via Perfect Audience’s Connect feature. Using Connect, you can retarget the same people who have been to your marketing partners’ websites. This way, you’re not just retargeting people who have already visited your site.
It’s important to note how a number of growing trends revolve around content of value – not promotional content. Things like personalization and subscriber lifetime value, bite-sized content that’s easy to digest, stronger narratives and storytelling, richer experiences… that’s all key to crafting highly engaging emails that will grow your open and engagement rates.
Once upon a time, Mailify was an email service that needed to be installed on your computer. After witnessing the explosion in popularity of cloud-based tools, the company launched Mailify Sunrise, a brand-new web version of their app. It’s slick and modern, with some gorgeous-looking templates and extras that include automations, landing pages, and SMS. Data-conscious businesses will be pleased to know that you’ve still got the option to keep your data saved locally, if you’d prefer for it to not be hosted in the cloud.
When you flip through the Ikea catalog, do you ever wish you could see how, say, a certain bookshelf and desk would look in your space? You can! Its free, easy-to-use home planner tools allow you to configure your floor plan, choose from the store’s gallery of furniture and decor, calculate the cost, and then print out and take the list to your local Ikea store.
Great tips in this article. It is so very important to curate an email list that will actually prove to be helpful for a business. Businesses should make registration simpler and offer incentives so that the users/readers have a reason to register. You need to be able to intrigue the users to get them on your mailing list. Avoid using lists that have been purchased – you will only end up with fewer open rates. Great read – thanks for these tips, will definitely be using them!
John, Thank you for this comprehensive review of some of the most popular and well-used services. Over the last decade I have tried many and appreciate your perspective on each. I currently use GetResponse (as I’d not been as active and appreciate the price-value relationship for 1,000+ contacts. I know they’ve grown considerably and now offer many of the features of which you speak of other services you prefer. I would appreciate your updated 2018 review. THANK YOU!
Now that you have your email software system in place (step 1) you’re ready for the next phase – the ethical bribe. The ethical bribe is simply something of value that you’ll exchange for the email addresses of the subscribers you want to attract. The ethical bribe is especially important now since people are becoming increasingly concerned about their online privacy. You’ll need a strong valuable freebie to get them to part with their email address.
Your tip about CTA’s really hit the spot. I’ve been noticing that some of our competitors are using wordy yet highly specific buttons like ‘Get My Free Consultation Now!’ or ‘See Other Works From ____’. I was skeptic at first, but reading your logic behind it, it makes sense. I’m looking forward to implementing this on my own sites. Thank you, Brian.
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
The ethical bribe is not only intended to build your email list but also your credibility too. It’s your opportunity to demonstrate your knowledge in your niche and connect with your audience on a personal level. For this site I use The Super Affiliate Handbook. On that note, if you’re not already on my list please click here and go get this valuable free report now.
It’s probably the world’s best-known (and loved) newsletter tool, and for a small business, MailChimp is definitely worthy of consideration. It comes with some with useful features, including automations, landing pages, A/B testing, and advanced reporting. You can also choose between a monthly plan, pay-as-you-go credits, or even a free plan (with 12,000 emails per month for up to 2,000 subscribers).
Emma – Emma provides email marketing software for organizations of all sizes. It offers tailored editions of its platform for businesses, franchises, retailers, universities and agencies. Emma's professional edition includes a drag-and-drop editor, the ability to send unlimited emails, real-time analytics, audience segmentation, automated emails, and integration for various CRM, e-commerce, event, survey and social tools. myemma.com
Many of the top website builders support free trial options for potential customers. Some even allow a site to remain free, though with limited function and heavy branding. So, if you aren’t sure which platform is right for you, then consider starting trials with more than one. This allows you to experience the website builders simultaneously and can make a direct comparison easier. Then, as you find that certain website builders don’t meet your needs, simply remove them from contention.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
On the hand, if you use something like Wistia you can include a form that appears at a specifically timed moment within your video (in addition to any link annotations). In order to proceed you can require viewers to input their email address (which will go directly into your Mailchimp (or other) account. Plus their analytics tracking is currently superior to what YouTube offers.
Include social sharing buttons and an "Email to a Friend" button in your marketing emails. That way, you'll gain access to their friends, colleagues, and networks and expand your contact list. At the bottom of your emails, include a "Subscribe" CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
Delivra – Delivra is an email marketing automation platform designed to make sure the right messages get to the right people at the right moment. The service features automation, a drag-and-drop editor, multichannel drip campaigns, custom and responsive email templates, triggered mailings, and analytics. In addition, Delivra integrates with CRM, e-commerce and web analytic programs. delivra.com
In vanilla Fortnite – which you too can master with our Fortnite Save the World guide – you and three intrepid heroes fight to reclaim your homeland after it has been ravaged by the mysterious darkness known as ‘The Storm’. That’s where the building game element comes in: you will need to construct forts and traps to ward off the remaining monsters.
A lead magnet (a.k.a. an optin bribe) is something amazing that you give away for free in exchange for an email address. This doesn’t have to cost you anything to create; most lead magnets are digital materials like PDFs, MP3 audio files, or videos that you can create yourself at minimal or no cost. It can be absolutely anything you want, so long as it provides value to your visitors for free.
A pop-up ad is displayed in a new web browser window that opens above a website visitor's initial browser window. A pop-under ad opens a new browser window under a website visitor's initial browser window.:22 Pop-under ads and similar technologies are now advised against by online authorities such as Google, who state that they "do not condone this practice".
For instance, if you find that a campaign on a certain topic has driven more clickthroughs and conversions, then you may want to create more content on this topic for future email marketing campaigns. Similarly, if you find that more people are opening the emails that contain special promotions, this may be a sign that you should increase the frequency of these types of emails.
Once Preston Garvey has, once again, asked you to liberate an area on behalf of the Home Guard-esque Minutemen, you can start to use the junk burning a hole in your carry weight to give post-apocalyptic Boston a new lick of paint. You can choose prefabricated structures to get your base going tout suite, but the tools you have at your disposal can lead to some quite astonishing Fallout 4 settlements – with the help of some handy Fallout 4 console commands.
Before you get started sending emails to your leads and customers, you’ll need to develop a small business email marketing strategy for the types of email content that you plan to provide. This helps ensure that your email messages are purposeful and organized. Newsletters and email drip campaigns are two important email marketing formats that you should include in your strategy.
Landing pages for webinars have a high email optin rate, according to research done by LeadPages.net. Here’s an example of what LeadPages’ highest converting landing page looks like: Webinars are often seen as more valuable compared to other free offers because subscribers get to interact personally with the host (especially at the end during the Q&A), plus it’s a limited time, live event. Other than building your email list, hosting webinars are also growing in popularity these days because they convert really well for paid offers, like with info product. One example of this is John Lee Dumas over at EntreprenuerOnFire.com who has largely built-up his multi-million dollar business up hosting a weekly webinar. But what if your email list is too small or non-existent to bother with hosting your own webinar, and you can’t afford to run ads either? That’s bring us to…
3. I’m a stickler for free stuff, and Noah Kagan’s SumoMe suite of free subscription tools are awesome. It’s very easy to add a smart pop-up or slide-in to your page, and “Leads” add-on is absolutely amazing! Use it to add content upgrade incentives into your post in order to gain email subscribers. Brian Dean does it on his blog with LeadPages on his site, but SumoMe Leads is a great, more cost effective way of achieving the same thing.
A friend of mine — who shall remain nameless, haha hopefully that doesn’t sound shady — was able to double his email subscriber list size in the last 3 months… “So what?” Ok so his list was about 10,000 subscriber before, and now it’s over 20,000. “Whoa.” Exactly. And if you want to get the exact process for how to do this from someone who’s an expert at it, click the link below (and then the links I point to in the screenshot). My friend George Kao who was AWESOME enough to make ALL of his coaching program material available for free earlier this year. https://docs.google.com/document/d/1URE2r6PJ-9YqVSBHSDRFDm7iUg3svfQ8YNJFNXdF2Wo/ This single email list building strategy can transform your business, so if you’re going to do it, take the time to do it right, and don’t spam. Keep in mind we’ve got 57 more of these, baby! So if you’re getting lots of value from this, consider sending out a tweet by clicking below.
The Law of Scale is what all good marketers recognize, intuitively or explicitly. It states that in order to get to scale, you must leverage that which has scale. In other words, if your business’s email list is on level 1 (small), and you want to get up to level 2 (medium), use the tactic that will get you (or that have already gotten others) up there: the elevator, the stairs, a ladder, etc. Except in this case the stairs and the ladder are other websites. One of the most effective ways to do this is with guest blog posts. Brian Harris (VideoFruit.com) and others have used this technique to attract hundreds of new email subscribers to their lists. The basic formula works like this: