I’m currently looking for an email marketing service for a mailing list of about 80,000 subscribers. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day. I’m particularly interested in GetResponse, although I’d be keen to hear your thoughts on the flexibility of their service for creating autoresponders, and integrating with a checkout service (we use WooCommerce).
As opposed to static messaging, chat advertising refers to real time messages dropped to users on certain sites. This is done by the usage of live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality this is a subset of the email advertising but different because of its time window.
3. Email converts better. People who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 3800%. That’s huge! And if you are wondering if social media converts even better, think again: the average order value of an email is at least three times higher than that of social media.
I talked about generic exit-detection popups in an earlier point, but now let’s talk about a more advanced version of that email collection strategy. To review: Exit detection popups are a “smarter” form of email capture popup. It appears when it detects that the mouse from a visitor is moving off the page, towards the top, and he or she is probably about to hit the back button or type in a new web address (example below) There are a number of free options for this, but none of them work as well as the paid exit-detection popups that are out there. I personally use and recommend Optin Monster which costs $199. The biggest benefits to using something like Optin Monster is that you can A/B test your pop-ups AND set specific popups to appear on specific pages. So, creating an exit-intent popup is a macro optimization you can make to your site, where as creating page-specific exit pop-ups is a micro optimization which leads to higher conversion rates as that individual pages level. Why? Well, think about it. If you’re reading an article about, say, building your email list and you see either
Weebly is a great software. The high rating says that other people are also satisfied with it which is always nice. I have a free account there and I like creating websites with it. I’m still considering upgrading to a premium package. However, I’m still not sure how I’ll create my site – I might use a blank template. About WordPress and other CMS options, I think that browsing through the hundreds, upon thousands of available themes could is very time consuming, and results in failure of finding the right theme for a certain subject, which leads to confusion. Getting started with a service just makes you take action, it surely helped me.
After you have your content, whether it’s a downloadable content upgrade or an article, advertise it on that unused “real estate” on your blog’s ride sidebar. For example, I setup my scroll box feature in SumoMe (pictured below) to more prominently feature a link to an article with our “11 Point Perfect Sales Funnel Checklist.” There are a variety of ways to do this. For instance you can combine this strategy of increasing visibility of high performing content with the sticky widget strategy from point #27 above. Other ways to implement this strategy include:
What services are you looking for? (check all that apply) Content Marketing Paid Advertising (Google, Facebook, Twitter, etc.) Podcast Advertising Video Production Video Production and Advertising Marketing Strategy and Funnels Conversion Rate Optimization Outsourced Chief Marketing Officer Outsourced Chief Technology Officer Influencer Marketing Programmatic Advertising Marketing Audit Marketing Consulting SEO Audit Marketing Roadmap / Plan Marketing Workshop (Fly Us to You) Other
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Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.
Send your latest holiday promotions to your email list. Since consumers have come to expect marketing materials in their inboxes, they are more likely to respond to sales content in an email than on social media. You can use this to your advantage by letting everyone on your email list know what your latest holiday promotions will be. If you are offering a discount or coupon, you can put any codes or barcodes directly in the email. When it comes to special sales, deliver flyers to your email list that include the dates and details for each promotion.
When you use a software or vendor to send out the emails spend some time and customize the messages that go out with each email. Try to make the registration process easy and inform the users what is happening at each stage. For example once they enter their name and email the first time, let them know that they need to confirm their email address in order to finalize the registration.
Internet of things (IoT) and BIM — Intelligent objects are becoming increasingly more common in homes—so much so that it is expected that IoT will completely change the way that installers and modelers work. BIM tools can house data on IoT applications within the structure being built and make sure it is entirely up-to-date. This means that designing the building can be done with ready-to-deliver products that come straight to the building site.
Improve collaboration across your organization — Sharing digital information modeling for buildings is far easier than passing drawing sets back and forth between colleagues. The cloud-based model of many BIM solutions also means that colleagues working on different parts of the design and building process can access BIM models anywhere, at any time. As many colleagues as needed can review and mark up the model before the building is erected.
We suggest starting with two types of free offers. One top-of-the-funnel, educational piece of content like an ebook, and one middle-of-the-funnel offer to let someone speak with your sales team to get a demo or a quote or a free consultation or whatever works for your specific business. By having these two types of offers on your website, you can capture potential leads and convert customers that are in different stages of the buying process.
3) Expanded Guest Post (EGP). This is more a technique than a tool and one I plan to try soon. Bryan Harris from Video Fruit (Twitter hat tip to Brian Dean) shows how you can write an example and storytelling based guest post with a content upgrade hook. Bryan says he routinely gets 500 new subscribers in a week from EGPs and when done the right way it makes guest posting 100x more effective.
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
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Here’s a great example I can give you for step 1. I was curious to figure out which traffic source was sending us the highest converting traffic. And when I say “converting” I mean, obviously, converting from a visitor to an email subscriber. My theory was that the answer would be organic traffic from Google… But I was 100% wrong. No literally, I was 100% wrong because traffic coming into our site from LinkedIn converted 100% better (or twice as well) as Google. So in this example, to “scale that peak” of our highest converting traffic source, I need to figure out a way for use to grow our inbound traffic coming from LinkedIn. Here’s another example, not related to email but still relevant… I found our that our audience really likes articles that include multiple forms of media (video, images, and text). So I did more of those and as a result we grew our traffic as a result of more visitors sharing our articles. Simple, right? Of course, it goes without saying that I put significant effort into making sure the articles were good. So to review, find out which tactics or channels convert best and then double down on each one to grow your email list. If you’re curious to see the full interview where Noah mentions this concept, I’ve embedded the video below.
However, as email marketing developed as an effective means of direct communication, in the 1990s, users increasingly began referring to it as "spam", and began blocking out content from emails with filters and blocking programs. In order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software.
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Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively.:14 The Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of location-based targeting and other technological features not available or relevant on personal computers.:14 In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year.
This consistent outreach translates into people more easily thinking of your business when they need your services. The key word here being, “consistent,” not, “irregular.” If you email your network once or twice a year and it’s only ever to promote your business, you’ll likely see very low engagement. There’s not much in it for them, only for you.
Thanks for the article, it was also interesting and inspiring to see your other ventures in diverse fields. Would like to connect 1:1 in the near future. Meanwhile, even I had done a similar comparison as I myself handle email marketing for my organization. Do check it out as well as for the readers of the blog since it covers 2 additional players.
Before you get started sending emails to your leads and customers, you’ll need to develop a small business email marketing strategy for the types of email content that you plan to provide. This helps ensure that your email messages are purposeful and organized. Newsletters and email drip campaigns are two important email marketing formats that you should include in your strategy.
If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.
Find a guest post opportunity by networking; I find it’s usually pretty effective to go check what other people have already shared using BuzzSumo then look up their email and send them an awesome sample of your writing that’s on a similar topic (but what you send them should be MUCH better than whatever they shared in the past) — By the way, if you want a little trick for how to look up anyone’s email address, click here.
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