A common example of permission marketing is a newsletter sent to an advertising firm's customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
Hello Jeff Cox .These are a really helpful post for a newbie or experienced digital marketer and even email marketing used in Variety of domain. because of people easily available or might be high chance of getting result. I have used for 1-2 years for communicating my client for getting new leads for my company Viraatindustries. Had you used any tools where we can send bulk email? Awaiting for your reply soon
Promote up-sells/cross-sells. You can even set up an autoresponder sequence for someone after they purchase and get repeat customers. Depending on the products you sell, you could offer an upsell, or cross-sell related products. For example, if someone buys a digital camera, you can offer to add a lens, a tripod, and other accessories to their order before it ships. Or, if you sell products that people buy frequently (like food or disposable items, like diapers), you can automatically send them offers for new items when you know they’re about due for another order.
“This is a great question. Email is a focus for us internally this year and we have had success in a number of ways. In fact the answer appears to be utilising a number of different channels but the majority of our success comes from the promotion of our content resources. We have carried out a lot of testing to figure out the best way of lowering the cost of conversion as much as possible. That process has seen us focus down more and more on theses three areas:
If you want to ensure that subscribers continue to open and read your email messages, it’s important that you reduce the amount of content that could be considered spam. Keep images to a minimum and eliminate any overt sales language. Be sure that the content you are sending to your subscribers has a purpose and provides some value. All of this will help you optimize email marketing delivery rates.
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If rounds of split testing, segmentation, and resends still result in low engagement scores for some of your subscribers then don’t be afraid to clean your list. Review subscriber data regularly to monitor activity and engagement ratings. Remove or further segment those who aren’t engaging in order to improve the overall open rates of your primary subscriber segments.
HubSpot – HubSpot is an inbound marketing software platform that includes email marketing, SEO, marketing automation, blogging, landing pages, social media and website design. The email marketing module, which integrates with lead generation tools, features personalization, list segmentation, an email optimizer, an easy email editor, A/B testing, campaign analytics, automated sending and dedicated IP addresses. hubspot.com/products/email
The most important element for launching an email marketing campaign is giving subscribers what they want and being consistent on your delivery with this value. Subscribers expect to see emails on a regular schedule, whether that’s daily, weekly, monthly, or even quarterly. If you fall short of their expectations, it will reflect poorly on your brand. Remember that you can always start out by sending emails less often and then ramp up efforts and send more frequently later.
What we liked: We think Benchmark have done a great job of design, in both their minimalist interface and their modern, mobile-responsive email templates. We also like that automations are presented in a workflow editor, and that they offer automation templates to help you start setting up your workflows quickly and easily. Plus, there’s a free plan that gives you access to most features, and lets you send 14,000 emails per month (for up to 2,000 subscribers).
Here's another great example from Litmus of animation being used to create more interesting email marketing design. Unlike static text, the swipe motion used to provide recipients with a look "under the hood" of their email tool is eye-catching and encourages you to take a deeper dive into the rest of the content. Not to mention the header does an excellent job of explicitly stating what this email is about.
Optimonk was started in the year 2014 with the view to revolutionize the way e-commerce sites improve conversions. They have created over 3000 e-commerce sites, including some of those sites which are now market leaders. You’ll be able to recover 15% of your abandon visitors with on-site retargeting and track visitor’s behavior, detect existing visitors, display targeted offers and boost conversion. It has a gamut of features like A/B testing, real-time analytics and so on. Integrates with various websites and e-commerce platforms, Optimonk is a perfect tool or the business e-commerce platform to improve their conversion rate.