Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences. Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.
Optimonk was started in the year 2014 with the view to revolutionize the way e-commerce sites improve conversions. They have created over 3000 e-commerce sites, including some of those sites which are now market leaders. You’ll be able to recover 15% of your abandon visitors with on-site retargeting and track visitor’s behavior, detect existing visitors, display targeted offers and boost conversion. It has a gamut of features like A/B testing, real-time analytics and so on. Integrates with various websites and e-commerce platforms, Optimonk is a perfect tool or the business e-commerce platform to improve their conversion rate.
One of the most important components of any email marketing campaign is of course, the web form. Without a way to sign up to your list, you’ll have a hard time finding anyone to send email to. That being the case, you want to make sure that your web forms are getting people to sign up. Your ethical bribe should be clearly stated front and center and your opt-in form needs to be placed where it will get their attention.
The Law of Scale is what all good marketers recognize, intuitively or explicitly. It states that in order to get to scale, you must leverage that which has scale. In other words, if your business’s email list is on level 1 (small), and you want to get up to level 2 (medium), use the tactic that will get you (or that have already gotten others) up there: the elevator, the stairs, a ladder, etc. Except in this case the stairs and the ladder are other websites. One of the most effective ways to do this is with guest blog posts. Brian Harris (VideoFruit.com) and others have used this technique to attract hundreds of new email subscribers to their lists. The basic formula works like this:
And finally if you want to build optin forms that you can integrate with your website and which also integrates with GoToWebinar then I use and recommend LeadPages – and as a bonus they have their feature of LeadBoxes which can be used to enable people to opt in for your lead magnet e.g. a special report from within an article or blog post or on the side bar of your site.
Here are some of the most interesting email marketing stats around. The Radicati Group says we’ll send and receive around 281 billion emails this year. According to Adestra, 78% of teens use email. Statista reports that 85% of US adults use email. Consumers like getting emails from the brands they love. But email senders have to respect the inbox. Email too often, or include the wrong content, and Litmus says some people will report your email as spam instead of unsubscribing.
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