Very well written article! Thanks for sharing!!! Just that I would add another tool to this list- intellyMail.com. It is really one of the best email marketing tools that I have come across. intellyMail eliminates the need of manually sending bulk emails through an automated process, thus saving you time and money, besides helping you generate leads
If you want to take advantage of the opportunities that small business email marketing can provide, you’ll need to focus on the strategies and tactics that are proven to drive sales. Below, we’ll dive into a few different aspects of small business email marketing and provide helpful tips along the way for strategy, implementation, and optimization.
Improve collaboration across your organization — Sharing digital information modeling for buildings is far easier than passing drawing sets back and forth between colleagues. The cloud-based model of many BIM solutions also means that colleagues working on different parts of the design and building process can access BIM models anywhere, at any time. As many colleagues as needed can review and mark up the model before the building is erected.
Elastic Email – Elastic Email provides a comprehensive set of tools for handling any size of email campaign. With Elastic Email, businesses can create and edit emails using predesigned templates, drag-and-drop editors and raw HTML editors. Features of the service include email client and spam testing, A/X split testing, contact management tools, segmentation, triggered emails, detailed activity reports, private IP addresses, and custom branding. elasticemail.com

Mailchimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. This plan is fairly limited because you don’t features like send-time optimization, advanced segmentation, multi-variate testing, etc. You are also required to display their branding in your email. Last but not least, support is restricted to email only, and you may find it not as helpful.


Another type of marketing email that is important for your small business email marketing strategy is the email drip campaign. This is an automated email message that is sent to subscribers on a schedule. These emails can also be triggered when the subscriber takes a certain action, such as downloading an e-book or abandoning their cart after visiting your site.
Unsubscribe requests: Are certain types of emails making your audience run for the hills? Has an issue with your segmenting caused you to send the wrong email to the wrong audience members? To know this, you need to dig into the data around your unsubscribe requests. Look for an email marketing platform that tells you not only your total volume of unsubscribes over time but also breaks that data down by specific list and email sent.

Wow, right? As a result, if you’re going to focus on building your email list you should first consider improving how fast your site loads for different visitors. The AutoGrow team and I recently went through the process of optimizing the website to decrease load time. And although I can’t say for 100% sure that this was the cause, our net email optin rate has continued to rise: Here are my best tips if you plan on doing this on your website:


Blue Corona is much more than an SEO or email marketing company—we truly see ourselves as an internet marketing partner to your business. We market your business as if it were our own—meaning we strive to truly understand your services, products, sales process, competitors, industry, and markets to effectively market your company on the web, all while tracking and measurably justifying your investment in our online marketing services.
With this article we focus on finding you free home design programs for building 3D plans of your backyard or any room in the house. Finding the perfect place to live is often a hard task. Some homes have certain features that you desire, however, they are just not exactly what you’re looking for. If you can find the right house for you, another option is to build one that fits your needs. If you want to remodel or build your dream home, you should consider using home design software program to help you. There are a variety of different interior design software programs that are created specifically for you to easily design and plan a house from your own computer. Because there are many different programs to choose from, ranging from free downloads to software specifically designed for architects, it is important to choose the right one for you and your needs.
Vectorworks Architect is the industry’s only BIM modeling, drafting and documentation software built with the design process in mind. As the architect’s BIM tool, the software enables you to tackle complex ideas in 2D and 3D, refine construction details, increase your energy efficiency and streamline costs. Additionally, high-quality renderings can be created with ease and directly inside files thanks to default textures within thousands of Vectorworks content library objects and our easy-to-use Renderworks features. Learn how Architect empowers designers to transform the world like never before at www.vectorworks.net/architect.
*MailChimp – MailChimp integrates with many third-party applications, including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. Features of the software include subscriber profiles, automation and personalization tools, advanced analytics, and flexible design options. mailchimp.com. Read our full review.
Landing pages are a great way to entice whitepaper downloads, trial sign-ups and even purchases. Unbounce makes it easy for you to create attractive landing pages - you can choose from a library of templates to match your campaign or create a page from scratch with its drag and drop page builder. What’s more, Unbounce offers analytics and split testing (A/B testing) as well.
Lead Pages is probably one of the best investments I made in the last month. I can’t say enough about how useful their lead generation software is for quickly creating landing pages that are designed to convert. Particularly, their LeadBoxes feature I’ve found to be the most useful. A LeadBox allows you to turn an image or some text into a link that shows a pop-up optin box when clicked. Why is it useful to show a pop-up optin form instead of embedding it directly on the page? Good question. The reason this is useful is because showing offers that lead to a popup or landing page are perceived as GIVING value rather than a form, which is perceived as TAKING value. From testing, the LeadPages team found that this could raise the conversion rate by about 39%. Ryan Deis, co-founder of SurvivalLife.com (a $1 million+ per month blog) found this to be true as well. Another part of the “magic” behind Lead Pages that few people realize is the fact that, if I opt-in on website A (which has Lead Pages installed) and I go and visit website B (which also have LeadPages installed), when I click a link and see a LeadBox, my email will already be filled in. This is because Lead Boxes cookies each visitor of each website visited, so when you see another landing page or pop-up, they know “hey, ok, this person is [email protected]” As a result, people have to “work” less and conversion rates are pushed even higher.
Another way to apply the Law of Scale other than with guest blogging is by writing and publishing content on other websites where you have your own profile. For example Medium and LinkedIn both give you the ability to syndicate articles on the website. The added benefit to doing it on their websites is you can leverage their high root-domain authority to instantly ensure your content will rank higher in the SERPS (search engine result pages).
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.
Hi *|first_name|*, I’m emailing you to see if you’re the right person to contact at *|biz_name|* who’s in charge of marketing? My name is [your name], I’m the [title] of [business], a web marketing agency headquartered in [location]. [insert credibility / authority building sentence with a focus on how you can help this business specifically] Assuming you’re the right person to speak with, and you know you are [result they want], I wanted to check if you’d be interested in this [free offer] I created. I believe this can help you [get desired result]. Let me know if it’s is of interest to you. [your name]

4: CRM & marketing automation features – Unless you’re a large enterprise, it probably makes sense to combine your email marketing tool and CRM (customer relationship management) system in one. This will save you time connecting them together & will make triggering automated emails to the right people at the right time a breeze. As such, we’ve also compared the CRM & marketing automation functionality of the top email marketing services below.

The diverse array of companies involved in email marketing ensures that no one party can make changes that would have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building and cultivating a great email list, your subscriber list will be an asset you own. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.

The diverse array of companies involved in email marketing ensures that no one party can make changes that would have a widespread effect, and unlike Facebook or Twitter, if you invest the time and money into building and cultivating a great email list, your subscriber list will be an asset you own. Thus you’ll be able to leverage your list without the threat of someone limiting its effectiveness.
Software Developers will need to have a degree in some field of computer science. Most software developers working for email marketing services will be experts in HTML, Java, and other programming languages that are used widely on the Internet. A degree in marketing is not necessary, but could be helpful. Their clients will mostly be marketers, so understanding their needs can lead to more useful and responsive email programs.
Architecture — BIM solutions allow architects to bring their most creative ideas to life. This software supports architects throughout their whole design process. BIM solutions provide tools that maintain model fidelity at every stage of the design process. This means that insight can be gained early on in this process to meet clients’ requirements to deliver the project they need.
Probably one of the most advanced ways to build your email today is to create an app or WordPress plugin of some kind. In order to access it, users need to enter in an email address. This the ultimate “content upgrade” because instead of just being content it’s a tool that helps your target audience get closer to a key goal of their’s. How to do it:
“Both the design of the website, and the later design of our mobile website, were extremely easy and professional. In the past I had problems with web designers not understanding how I wanted the site to look and respond. Working with Chase, there were none of these issues. He really listened to my requests, asked questions to make sure he understood what I was saying, and made many suggestions of ways to improve the site in ways that had never...”
Zoho Campaigns – Zoho Campaigns allows businesses to create, send and track email marketing campaigns. You can choose from a list of default newsletter templates or design your own. The features include mailing list management, A/B testing, autoresponders, email workflows, social media and CRM integration, and real-time performance tracking. zoho.com/campaigns
Integration – Companies can not just rely on one method of marketing, nor can they rely on several methods of differentiated marketing. Instead, best marketing practices utilise integrated marketing communication (IMC) where all aspects of their promotion work together to create a whole. Email marketing must be including here, therefore your emails must carry the same image and message as your entire operations. Even the timing of the campaign must work in with other aspects of your marketing mix.
*MailChimp – MailChimp integrates with many third-party applications, including Facebook, Twitter, Hootsuite, Pinterest, Instagram, SurveyMonkey, Eventbrite, Etsy, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics. Features of the software include subscriber profiles, automation and personalization tools, advanced analytics, and flexible design options. mailchimp.com. Read our full review.
Wix ShoutOut – Wix ShoutOut is an email marketing solution for small businesses. It allows anyone to create, send and share newsletters, invitations, sale promotions and product updates that work across all devices. The software features an intuitive editor, custom sign-up forms, contact integration, social media tools and stat trackers. wix.com/shoutout/email-marketing

SketchUp is one of the most popular 3D modeling and design tools in the world. Here at Trimble, our mission is to help make our users better, smarter, and more successful through the use of state of the art software and hardware. Trimble is an exciting, entrepreneurial company, with a history of exceptional growth coupled with a disciplined and strategic focus on being the best. While GPS is at our core, we have grown beyond this technology to embrace other sophisticated positioning technologies and, in doing so; we are changing the way the world works. Our solutions are used in over 140 countries and we have incredibly diverse lines of business. Our employees represent this diversity and can be found in over 30 countries, working closely with their colleagues around the world. SketchUp, part of Trimble’s Construction sector, is 3D modeling software that's easy to learn and incredibly fun to use. Today, hundreds of thousands of architects, engineers, contractors, woodworkers, artists, and other creatives use SketchUp Pro, LayOut, Extension Warehouse and the 3D Warehouse to design everything from transit centers to tree-houses and everything in between.
Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.[51][52] Many vendors offer SEO services.[24]:22

Figuring out when your visitor is ready to convert depends on your website viewers’ behavior, so you’ll want to conduct A/B testing to determine where you need to place your CTA. Does it work best towards the bottom of a blog page, when it slides out to the right, or does it get higher conversions at the beginning of the page, sliding out from the left?
Most email marketing software platforms will help you figure out which times are ideal for you to send out emails. Otherwise, a good rule of thumb is to send emails during hours when people in your target audience are likely to be free. Early mornings before people go to work, popular lunch break times, and evenings, when people get off of work, are typically the most successful times to send out out emails.
Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.
Prices for the unlimited-sending plans are as low as $13.99 for 600 contacts and $21.99 for 1,000 contacts. Prices top off at $239.99 for 45,000 contacts and $254.99 for 50,000. You can view the complete pricing list on the Benchmark website. Larger plans, with caps on the number of emails you can send, range from $286 per month for 55,000 contacts and 770,000 sends to $5,000 per month for 1,215,000 contacts and 17 million sends.
Infusionsoft – Infusionsoft is sales and marketing software for small businesses. The marketing aspect of the software features personalized communications based on email sends, opens, clicks, form submissions and payment history. The software's email statistics show the number of emails that get delivered, opened, clicked, skipped, etc., while the marketing reports evaluate web form activity, landing page performance, reach and campaign effectiveness. infusionsoft.com
So how do you build this list of “cold” contacts? If you’re a B2C business and your product is less than $50, you’re probably better off just using one of the other strategies on this list. If you’re a B2B business, this process is 10x easier because the average value of acquiring 1 client is substantially higher. To compile a target list of B2B contacts, start by Googling with specific search terms that will lead you to the websites of your target audience. For example, if you’re targeting US-based dentists, understand that you’re targeting a local business market and start by listing your top ten target cities. Then, match up the searches you make with each location. For instance:
This is a mistake.  Sending regular messages to your email marketing list conditions your audience to expect to hear from you at certain intervals.  At best, your recipients may come to look forward to your scheduled missives, but even at its worst, sending regular messages gets your audience members used to seeing your company’s name inside their inboxes.

We also love how consistent the design of Uber's emails is with its brand. Like its app, website, social media photos, and other parts of the visual branding, the emails are represented by bright colors and geometric patterns. All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty.


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Then, you can use what you’ve learned to drive even more conversions through your email marketing. For example, let’s say that you’re running a Labor Day sale that features a buy one, get one promotion. You might use social media to educate your audience and let them know about the sale, and then later use email marketing to drive traffic to the product page.
CPA (Cost Per Action or Cost Per Acquisition) or PPP (Pay Per Performance) advertising means the advertiser pays for the number of users who perform a desired activity, such as completing a purchase or filling out a registration form. Performance-based compensation can also incorporate revenue sharing, where publishers earn a percentage of the advertiser's profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers.[62]:4, 16
Building in The Sims 4 takes some getting used to, so it might be worth having a pen and paper to hand to properly realise your dream abode/torture chamber. Start simple by keeping your exterior to a square shape before you try something more complex. Once you have chosen a roof you can experiment with room layouts, decor, and furnishings. Then, once you have added a pool and a tricked-out sound system, even the cool kids might stop by.

A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[34] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[35][36] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[37]
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Best Practices Calls to Action Coding Content Marketing Copywriting Customer Journey Customer Spotlight Data-Driven Marketing Deliverability Digital Marketing Email Automation Email Design Email Development Email List Email Marketing Email Templates Event Marketing Marketing Automation Metrics Personalization Segmentation Social Media Strategy Subject Line Testing Transactional Email
Where they can improve: Autoresponders are on the basic side – just enough to set up the most simple triggered campaigns. It doesn’t come with a huge template range, either (and none on the free plan), so you’ll probably need to use their visual editor to create your own. Finally, it doesn’t offer a spam or design testing feature – if you wanted these, they’d need to be performed externally.

Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.[citation needed] Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel's scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
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