Retargeting is an amazing new type of advertising technology. I’m not sure HOW new it is (depending on when you’re reading this). But in either case, it’s not just cool, it can help you build your email list. Here’s how retargeting works to bring back visitors to your website who didn’t convert: In THIS context though, where we’re looking to build your email list, you want to send him / her to a simple landing page which will help to educate him / her about all the super cool benefits they’ll receive when they optin. For example: If you want to learn more about how retargeting works and how you can easily set it up to help you drive more leads and grow your email list, click the lazy cat below.
Internet of things (IoT) and BIM — Intelligent objects are becoming increasingly more common in homes—so much so that it is expected that IoT will completely change the way that installers and modelers work. BIM tools can house data on IoT applications within the structure being built and make sure it is entirely up-to-date. This means that designing the building can be done with ready-to-deliver products that come straight to the building site.
Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level.
HubSpot – HubSpot is an inbound marketing software platform that includes email marketing, SEO, marketing automation, blogging, landing pages, social media and website design. The email marketing module, which integrates with lead generation tools, features personalization, list segmentation, an email optimizer, an easy email editor, A/B testing, campaign analytics, automated sending and dedicated IP addresses. hubspot.com/products/email
On the hand, if you use something like Wistia you can include a form that appears at a specifically timed moment within your video (in addition to any link annotations). In order to proceed you can require viewers to input their email address (which will go directly into your Mailchimp (or other) account. Plus their analytics tracking is currently superior to what YouTube offers.
JangoMail – JangoMail is a web-based email marketing service for businesses and organizations of all sizes. The software features more than 100 email templates, email list filters, autoresponders, tracking for email opens and click-throughs, HTML and plain text messaging, personalization, unsubscribe and bounce management, email list hygiene, and a double opt-in option. jangomail.com
The Law of Scale is what all good marketers recognize, intuitively or explicitly. It states that in order to get to scale, you must leverage that which has scale. In other words, if your business’s email list is on level 1 (small), and you want to get up to level 2 (medium), use the tactic that will get you (or that have already gotten others) up there: the elevator, the stairs, a ladder, etc. Except in this case the stairs and the ladder are other websites. One of the most effective ways to do this is with guest blog posts. Brian Harris (VideoFruit.com) and others have used this technique to attract hundreds of new email subscribers to their lists. The basic formula works like this:
CostX® is used by many different quantity surveying, commercial/residential construction and subcontracting firms around the world because of its superior electronic takeoff capabilities and integrated workbook. Some of the main features of CostX® include: • Measuring counts, lengths and areas with a single click • Supports scanned, PDF and CAD drawings, and also 3D BIM models. • Compare drawings and highlight the changes to identify drawing variations • Live-linked workbooks that can be taken down to ten levels • Ability to hide or show different drawing layers depending on what you wish to work on • Ability to create unlimited rate libraries • Subcontractor comparison/ Bid Day workbook In addition, we have a range of products designed to suit all needs and budgets.
Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive. For example, some ads let users input queries or let users follow the advertiser on social media. Online ads can even incorporate games.
But once you have skilfully scavenged some supplies, you must defend them. First, you need a building plan to create a ‘twig tier’ foundation – there goes your two sticks. This first tier is one of five, with the wood, stone, sheet metal, and armoured tiers increasing your protection from raiding. There are plenty of other ways to buff your base such as locks and strategic wall placement, but be wary that it will decay. Just like everything does in this kind of survival building game.
The above template is partially based on the “Break Through Email” system that’s been used to generate millions of dollars in sales for it’s founder, as well as his students of the course. The format is a bit different but it’s a good starting point to help you get results. To setup the landing page, you can use one of the recommended tools above like Lead Pages, or Unbounce, or Instapage. There’s also plenty of free HTML templates online you can download. Cold Email Case Study Years ago, I used cold email campaigns to generate leads via… surveys. Yes, I was obnoxious (and scrappy enough) to email strangers — but I did it out of love! (or ignorance haha) I knew a lot less about how to be an effective marketer back then, but I was willing to try just about anything without assuming “oh that just wouldn’t work.” So, when I was working on building a previous company, I sent an email to several thousand restaurant owners with a link to fill out a 5 question Google survey. That campaign received a response rate just over 1%. I sent the campaign just to collect some research data for a whitepaper I was writing at the time on how weather and other factors affect restaurant sales. About 2 years later, I ran a similar experiment, emailing business owner (with no personalization or any strategic thought in how to target it) and received relatively the same response rate. Keep in mind, in both of these situations, I was taking value rather than giving it (but still getting results!). If you try this strategy and offer something for free THAT IS VALUABLE and to a TARGETED group of people (as you should, otherwise you’re just spamming), you can expect to see a much higher response rate. However, I urge you not to abuse this. Otherwise you’ll poison the well for other companies and hurt your own brand.
Most presentations are shared and presented on a larger screen or through a digital projector. In rare occasions, slide presentations are printed out as a replacement for text documents, but this is a really inefficient way to review data, that Garr Reynolds calls ‘PresDocs’ (Garr Reynolds is the author of Presentation Zen, one of the most important go-to reference for successful presentations).
Hi. thank you for the great information. I currently have Mail Chimp and it is set up to sync between my WordPress site and Mail Chimp. the problem is it isn’t and new subscribers to my blog are not being updated onto the list on the Mail chimp end. I have tried several fixes and nothing is working. I am unsure what to do now after endless googling it may be time to quit Mail Chimp. Seems others are having this problem also.
Wix ShoutOut – Wix ShoutOut is an email marketing solution for small businesses. It allows anyone to create, send and share newsletters, invitations, sale promotions and product updates that work across all devices. The software features an intuitive editor, custom sign-up forms, contact integration, social media tools and stat trackers. wix.com/shoutout/email-marketing
Here’s a great example I can give you for step 1. I was curious to figure out which traffic source was sending us the highest converting traffic. And when I say “converting” I mean, obviously, converting from a visitor to an email subscriber. My theory was that the answer would be organic traffic from Google… But I was 100% wrong. No literally, I was 100% wrong because traffic coming into our site from LinkedIn converted 100% better (or twice as well) as Google. So in this example, to “scale that peak” of our highest converting traffic source, I need to figure out a way for use to grow our inbound traffic coming from LinkedIn. Here’s another example, not related to email but still relevant… I found our that our audience really likes articles that include multiple forms of media (video, images, and text). So I did more of those and as a result we grew our traffic as a result of more visitors sharing our articles. Simple, right? Of course, it goes without saying that I put significant effort into making sure the articles were good. So to review, find out which tactics or channels convert best and then double down on each one to grow your email list. If you’re curious to see the full interview where Noah mentions this concept, I’ve embedded the video below.
According to a study (PDF) published in the Journal of Consumer Research, people shy away from single option offers. However, when presented with multiple options, we are more likely to make a purchase decision on the spot (about 3x more likely in fact according the research). For this reason you want to consider giving people multiple options to optin for your offers. For example, here’s how I do it on our free course widget: Here’s another (perhaps even more effective) example from Michael Hyatt’s website. What I like about how Michael does it here is the fact that he truly give your two choices, not just two calls to action. One choice will sign-up immediately. The other will take you to a landing page where you can learn a little more and then optin there. Very smart, copy this on your own website.
There are countless ways to build your email list, but a good place to start is to embed an email registration form on your website. This way you can leverage your existing website visitors and offer them special information or discounts in exchange for their email address. You can also use your social media accounts to gather emails, as mentioned previously.
Comm100 – Comm100 is a provider of enterprise-level customer service and communication solutions, including email marketing software. The software, which is fully hosted and managed by Comm100, features professional templates, an HTML editor, email personalization, contact management tools, comprehensive reporting, autoresponders and integration with other applications. emailmarketing.comm100.com
Scammers can take advantage of consumers' difficulties verifying an online persona's identity,:1 leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner) and confidence schemes like the Nigerian "419" scam. The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.
Your email campaign is created. Your newsletter is designed and ready. You have even sent it to your list of subscribers. Now what? This is the moment when you are dying to know what your recipients think about it. Did they open it? How many read it through? Do they click on the links and visit your website? Have they watched the video you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software. Pinpointe offers great insight and analytics, so you can track your email campaigns and see how they are performing.
The Content Upgrade is a tactic that’s been around for a while, probably popularized in more recent years due HubSpot (an inbound marketing company) practicing it on every one of their blog posts. The basic definition of a content upgrade is this: on every article you publish on your blog, you create a simple bonus or “extra” that a visitor can get access to by providing their email. The bonus offer is something related to what is discussed in the article. For example, last week I wrote about “Pumpkin Hacking” as it relates to SEO. In that article I posted links to download my “Pumpkin Hacking Checklist” which is a 4 page PDF download (and FYI, it’s less work than it sounds like — the 4 pages is mostly because I wrote in a large font). Of course, you don’t have to create a checklist as the upgrade: