Whether you already have a list of subscribers or are starting from scratch, email marketing services can help. All of the services we cover let you add contacts manually using copy and paste or by uploading CSV or Microsoft Excel files. Some integrate with third-party software enabling you to import Gmail and other webmail contacts, Salesforce.com and other customer relationship management (CRM) data, or other software where you might have contacts stored. Depending on the size and location of your list, third-party integration could be key. Verify whether you can export contacts as well (and how easy it is to do so) should you leave the service. Managing users who unsubscribe should also be easy so you're not accidentally contacting anyone who has opted out of your newsletters.
Odoo Email Marketing – Odoo Email Marketing is an easy-to-use application that allows you to create email campaigns without any IT knowledge. It offers an extensive template library, a drag-and-drop editor, detailed analytics and campaign segmentation. The Odoo Online version (SaaS) allows you to have up to 1 million subscribers and can be used as a completely free stand-alone app with a limit of 400 emails per day. The app can be fully integrated with all other Odoo business apps. odoo.com/page/email-marketing
Simulate and visualize elements of your building — BIM software has the capability to visualize how certain elements can impact your building, such as sunlight during different seasons or the structure’s energy performance. These solutions apply rules based on physics to provide guidance for engineers and other team members involved in building the structure.
John, Thank you for this comprehensive review of some of the most popular and well-used services. Over the last decade I have tried many and appreciate your perspective on each. I currently use GetResponse (as I’d not been as active and appreciate the price-value relationship for 1,000+ contacts. I know they’ve grown considerably and now offer many of the features of which you speak of other services you prefer. I would appreciate your updated 2018 review. THANK YOU!
This is a new concept that I’m developing and working to implement right now. I subscribe to dozens of newsletters and read a wide blogs, but I have never seen ANYONE do anything close this idea, with maybe one exception (which I’ll show you in a second). “The VIP Treatment” is my term for a strategy where you treat existing email subscribers differently when they visit your blog versus non-email subscribers. Specifically, here’s what you do:
Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization. (A restaurant might send an email to customers on their birthday offering 50% off an entree,) Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty.
No matter how effective the subject line you’ll always have subscribers who don’t open it for a variety of reasons. Send your email again specifically targeting a list segment of those who didn’t open the first time around. Not only is this a second chance in case they just missed the first email, it’s another opportunity to further split test subject lines as well as send times.
Where they can improve: The automation editor lacks a workflow view, so isn’t the most intuitive to use. List management isn’t the best, either – it doesn’t remove duplicates and lists are kept isolated from another. It also has one of the strictest acceptable use policies, and isn’t ideal if your business deals with affiliate marketing, healthcare products, real estate or novelty products. And it’s certainly not the cheapest provider out there – surprising, given its popularity (which just goes to show the power of great marketing!). Note – we’ve noticed that emails from MailChimp tend to go to Gmail’s Promotions folder.
Construction management software — This software allows users to oversee offsite construction crews and follow along with their progress. Along with managing the project, other features may include punch lists, time tracking, expense management, and more. Some construction management tools may already offer BIM capabilities. But for those solutions that don’t offer those functionalities, BIM should be able to fill in the gaps.
This too is discretionary since frequency is really your decision. Plus every niche is different. Many guru’s believe you should email you list every single day. For me personally I think this is a little overkill simply because when I send a message to my list I want it to be something very good so I tend to be selective in what I send instead of looking for ‘something’ to send my list every day just on principal. In my experience people get tired of being bombarded by too many messages that are thin on content or 99% promotional. You need to give before you can get.
The best email copywriting starts with the subject line, which has to make new subscribers want to open your email. Follow that with an appealing headline so they’ll keep reading. Constant Contact’s research suggests that email copy should be short, around 200 words. It’s also wise to avoid being promotional in all your emails. Instead, offer value to your subscribers. The most important part is the call to action which helps improve your email open rate by leading recipients from the email to your landing pages or blog post.
Wow, right? As a result, if you’re going to focus on building your email list you should first consider improving how fast your site loads for different visitors. The AutoGrow team and I recently went through the process of optimizing the website to decrease load time. And although I can’t say for 100% sure that this was the cause, our net email optin rate has continued to rise: Here are my best tips if you plan on doing this on your website:
Infusionsoft – Infusionsoft is sales and marketing software for small businesses. The marketing aspect of the software features personalized communications based on email sends, opens, clicks, form submissions and payment history. The software's email statistics show the number of emails that get delivered, opened, clicked, skipped, etc., while the marketing reports evaluate web form activity, landing page performance, reach and campaign effectiveness. infusionsoft.com
Split testing, also referred to often as A/B testing, is one of the most effective ways to increase your conversions. A split test on your website means to run a randomized test with two or more design variations being shown to different visitors. The “winning” design variation is the one that get you more results (clicks, email optins, purchases). Split testing makes a lot of sense for websites with 10,000+ visitors per month, so for that reason you should question whether this is the right strategy (right now) to help you grow your email list. That being said, I have developed a concept called Micro A/B Testing which you might want to try out instead if your website is not yet ready for split tests. If / when your website is ready, here are 5 tools you can use to make split testing your landing pages or email optin forms / popups easy:
Architecture software — These tools assist architects in visualizing, creating, and viewing building design documents. Architecture software can also assist in the scheduling, planning, and executing of construction drawings for your project, thanks to the collection of 2D design tools this type of software typically offers. BIM solutions can enhance the offerings from this software due to its 3D modeling capabilities and integrations. Some architecture software solutions may offer these 3D functionalities, but for those that don’t, BIM provides the ability to visualize and generate more complex designs.
The Sims 4 is a game about taking a bunch of humans and performing horrific experiments on them – or, at least, it is for us once we’re done experimenting with all the Sims 4 sex mods. But, after you are done starving your Sims or maliciously locking them away until they pee their pants, The Sims 4 can be one of the most satisfying house building games on PC.
ConvertKit – ConvertKit is email marketing software designed specifically for bloggers. The software combines simple sending with the automation and tagging features that professional bloggers need. While ConvertKit was built with bloggers in mind, that doesn't mean you must be a blogger in the traditional sense to use it. Its customers are also podcasters, service-based business owners, course creators and YouTubers, among others. convertkit.com
The Offer Finally, if/when you send out those “money” emails (especially for re-marketing purposes, which we will discuss later on), you need to test out offers. An extra 15-days to try the product, or a $10 discount for being on the newsletter? Should you offer an incentive to those who have signed up but haven’t gotten started with your product, or just send a reminder? Find out the answers with split-testing!