Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
Personalisation in email marketing is essential because most people want a more relevant experience. Email personalisation is not just about using people’s names in an email. It’s also about making sure you send the right emails to the right people at the right time. One essential tool for email personalisation is segmentation. You can get an email marketing expert to help you set up segments so you can personalize appropriately. Done right, email personalisation results in more clicks and more business.
Offering a free tools report is a quite common opt-in bribe. I’ve experimented with it a bit and had success to a limited degree, but there are 2 prominent cases where offering a tools report worked extremely well. Lead Pages Clay Collins and the guys over at Lead Pages recently published a blog post where they showed the highest optin landing page they tested to grow their own email list, and it was a a free tools report. The full video explanation is below, but the jist of it is this. Creating an “optin bride” like this can take as little as 30 minutes, it doesn’t have to be complicated, it just has to be something people WANT. And the reason why it works so well is because people understand the offer (“tools” is a much clearer word than “resources”) plus, it’s a low commitment offer (perhaps why in some contexts, this kind of offer would beat a free course offer).
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
Note: Bryan and I only had time to riff on about 7 or so strategies, but there are 47 total (and if you want even MORE make sure to download a PDF copy of this article to get 10 additional bonus strategies) NOW, let’s dive in to the complete list of list email list building strategies that are proven to help you grow your email list fast. How do I know they work? Either I have personally tried them and I know first hand OR I can cite a well known authority or case study example where the list building strategy has been used successfully. So suit up and strap on your rain boots, because we’re about to make it pour email subscribers…

Great article here. Pls. I’m a little bit confused. All I just need is a vendor that has a Landing page feature, allows for autoresponder, allows for promotion of genuine mlm and affiliate business, and cost effective for beginner. I tried Mailchimp but got suspended just within two weeks with them, and the customer care pretty bad and arrogant. Please advice
For example, let’s say you have an ecommerce store and you’re running a sale. When you post about the sale on social media, not all your followers will see it. Only about 1% of your followers will typically see a Facebook post unless you’ve boosted it using ad dollars. If you send an email about your sale, it is guaranteed to be put in front of every single member of your email list.

3. I’m a stickler for free stuff, and Noah Kagan’s SumoMe suite of free subscription tools are awesome. It’s very easy to add a smart pop-up or slide-in to your page, and “Leads” add-on is absolutely amazing! Use it to add content upgrade incentives into your post in order to gain email subscribers. Brian Dean does it on his blog with LeadPages on his site, but SumoMe Leads is a great, more cost effective way of achieving the same thing.


One other advantage that doing email list promotions like this, whether you’re doing it as a JV webinar partnership or as a marketing alliance, is that you have the option of doing a 1-click optin. This is especially easy if you have a LeadPages or Infusionsoft account. But you can do something similar using Mailchimp and other basic email marketing programs using the “mail merge” feature. For instance:
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.
On the one hand, there’s nothing about iContact’s features or functionality that particularly stands out. But if you’re the kind of software customer who just really wants to talk to a real human every once in awhile, iContact’s customer support might be reason enough to choose this platform. Of the options on our list, iContact and Constant Contact are the only two that offer phone support—and users praise the speed and quality of support services from iContact in particular.
“I recently had some white space in a newsletter I couldn’t get rid of. So I called customer support and they explained the image needed to be resized and the issue was cleared up immediately. A great thing about Constant Contact is if you’re having a problem, you can just pick up the phone and someone will solve your problem in a matter of minutes.”
All of these things come and go and can disappear literally overnight. The more you rely on these things the more volatile your internet business really is. That’s where email marketing comes in. Email marketing to your own private list of fans, customers, and followers will always be 100% under your own control. In fact, your list is the one asset that nobody can take away from you.
As opposed to static messaging, chat advertising refers to real time messages dropped to users on certain sites. This is done by the usage of live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality this is a subset of the email advertising but different because of its time window.
I’m sure you’ve heard it before many many times but it’s true. If you have something to sell your list will bring you more income than any other single method. Not only is your list the most important asset you have but it can come with you. What I mean by that is if you have a website on your chosen topic that dies for whatever reason your list will be unaffected by it. You can simply start a new site and move all your peeps over to the new site with one email notification. It sure beats starting all over again.
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.

In Mistake #4 above, I referenced the importance of using this information to identifying your top performing message topics, but there are plenty of other things you can do with this information.  For example, you can use your open rate data to identify readers who have opened all your messages, but failed to make a purchase with your business.  Using the tools provided by your email marketing program, you could then group these readers into a sub-segment of your list in order to send them targeted promotions based on their past interaction history.
What we liked: We think Benchmark have done a great job of design, in both their minimalist interface and their modern, mobile-responsive email templates. We also like that automations are presented in a workflow editor, and that they offer automation templates to help you start setting up your workflows quickly and easily. Plus, there’s a free plan that gives you access to most features, and lets you send 14,000 emails per month (for up to 2,000 subscribers).
Unsubscribe rate. Unsubscribes are always going to happen no matter what, and that’s usually OK because those people probably would never have bought from you anyway. However, a high unsubscribe rate can indicate that you are losing potential customers. Check the following: Why did people subscribe to your list in the first place, and are you delivering on that promise? Is the content of your autoresponder highly relevant to the segment it is being sent to? Are you sending too many sales emails with too little value emails? (Recommended reading: 5 Reasons Why People Unsubscribe from Your Email List.)
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM),[10] the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.

If you want to code your own emails, you have the freedom to do so. But this is an advanced skill that requires a good bit of technical know-how. Here’s what you need to take the coding leap—whether you’re just getting started, wondering about the basics of HTML emails, or looking for a guide to coding them. We’ve also rounded up a few more resources you might need as you become a certifiable email pro.
Learn the secrets to creating highly persuasive online growth systems which are proven (we actually do this stuff), sustainable (nothing "blackhat"), and personalized (based on where you are at today). We publish quality resources as well as paid training products to accelerate your success with sales funnels, increasing traffic with content, building your email list, or growing your client and product conversion rate.
“Navid is the MAN when it comes to virtual summits. I rarely endorse anyone or any product, but everyone who asks me if Navid’s Virtual Summit Mastery is worth it, I say ABSOLUTELY. It’s fantastic quality, great instruction, Navid is a natural teacher and he truly cares about his students success . He gets my full endorsement. If anyone don’t have Navid’s Virtual Summit Mastery program yet, they should get in there now. It’s refreshing to see someone who’s teaching really good stuff."
AR/VR and BIM — AR/VR has already begun to seep into the installation field, and for good reason. VR gives you the ability to study extensive 3D models in a whole new way. As AR merges the real world with a virtual environment, users can test to see how a piece fits into the whole of a building, and anticipate clashes early. These capabilities are already huge advantages to BIM users, as they allow users to see their designs from a fresh perspective. They will become more of an asset as AR/VR continues to develop rapidly.

2. People don’t realize, but you don’t need any fancy plugins like OptinMonster, OptinSkin, or OptinWhatever to add subscription forms to your blog. Most people are using those to gain affiliate revenue. You can use a plain HTML form, spruce it up with some CSS and drop it into Single.php in your WordPress theme to have it appear after your post. It seems to work just as well as OptinWhatever. Go ahead and play with this, A/B testing it with in Optimizely or Google Content Experiments. You can also use Crazy Egg or SumoMe Heat Maps to more easily optimize the placement of these forms.


This strategy is pretty popular among more seasoned marketers like Ryan Deis (founder of DigitalMarketer.com) and others who are huge proponents of spending money on ads in order to acquire traffic (rather than doing content marketing or SEO, I mean who do that crazy stuff right? 😉 ) After they convert that traffic on a free offer, the newly opted-in subscribers are sent to a page that says “Thank You” with an offer to buy something (usually something inexpensive, less than $50 so it can be considered an “impulse buy.”). The reason for this is two-fold:
Because users have different operating systems, web browsers[84] and computer hardware (including mobile devices and different screen sizes), online ads may appear to users differently from how the advertiser intended, or the ads may not display properly at all. A 2012 comScore study revealed that, on average, 31% of ads were not "in-view" when rendered, meaning they never had an opportunity to be seen.[85] Rich media ads create even greater compatibility problems, as some developers may use competing (and exclusive) software to render the ads (see e.g. Comparison of HTML 5 and Flash).
This article is informative, but it does not offer distinguishing features between the services covered (other than mailchimp is free). You seemed to go to great lengths to say good things about each – although I’m sure each services has positive aspects. I would have benefited much more from a rating of some sort of the various features of each service, or at least the pros & cons of each.
Be sure to look at the tech support offered by each of these companies, as we felt many weren't as available as we would have liked. You'll find that some offer 24/7 phone support, live chat, and email help, while others leave you to rely on online documentation and limited live support hours. The best services offer a combination of self-serve help resources—where you can search FAQs and articles to find your own answers—as well as live support via chat or phone when you can't solve an issue yourself. We cover all of these concerns in our reviews, plus you can get an overview in the feature chart above.

A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[34] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[35][36] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[37]


Matt Ackerson founded AutoGrow (Petovera Inc.) in 2010 as a conversion-focused web design agency. The company has since worked one-on-one with over 500 customers and clients to create their sales funnels. Matt is a graduate of Cornell University. He and AutoGrow have been featured in Techcrunch, Forbes, Inc, Venture Beat, Mashable, and Popular Science among others. He and the team write in-depth articles on digital marketing, sales funnel design, and also offer an advanced funnel training course here on AutoGrow.co

Particular groups of customers can be targeted or even individuals. Offering individual customers special deals on merchandise and/or services on the customer's birthday, for instance, is one example of email marketing personalization. (A restaurant might send an email to customers on their birthday offering 50% off an entree,) Email marketing helps a business develop and maintain a relationship with a customer over time that hopefully results in increased sales and increased customer loyalty. 

For example let’s assume that you are selling online courses and you run an email marketing campaign using the targeted list from your blog. In the email you send out make sure that the subscriber can read everything they need about the course within the email and they only need to go to the website to make a purchase or read more reviews or further details.
As we continue to further explain what is email marketing, we must also mention how it works best with other marketing efforts. As mentioned previously, email marketing works extremely well alongside social media marketing. You are able to cross-promote your company’s social media profiles on emails with buttons requesting that your email subscribers follow you. You can also use your social media profiles to gather an email list to use in your email marketing campaigns.
I’m currently looking for an email marketing service for a mailing list of about 80,000 subscribers. I run an information product business in the fitness industry with a large number of customers buying our ebooks and online courses every day. I’m particularly interested in GetResponse, although I’d be keen to hear your thoughts on the flexibility of their service for creating autoresponders, and integrating with a checkout service (we use WooCommerce).
Allplan Engineering Building is a powerful BIM tool that is optimized to the work processes of structural engineers in building construction. Due to a direct connection to the cloud-based BIM platform - Allplan Bimplus, Allplan Engineering Building is a complete BIM solution (up to BIM level 3). The software helps you to reduce planning and construction times and comply with cost frameworks.
That's quite powerful, wouldn't you agree? Rip Curl, an Australian surfing sportswear retailer, combines urgency and our psychological need to be part of something to create an email headline that jumps off the page. This positioning is designed to lead people to believe that there's a "revolution" taking place and it's their turn to get in on the action. At the end of the day, people want to be part of something that's bigger than themselves, and this email aims to motivate them to do so by purchasing this sleek watch.
Andrew Warner experimented with this strategy on Mixergy.com a while ago. It was quite successful at growing his list. In a more prominent case with a full write-up on Tim Ferris’s website, Harry’s, a company that makes high-end shaving kits for men, ran a similar contest-like promotion before formally launching and managed to gather over 100,000 email addresses. Finally here are my recommendations for giveaway / raffle tools:
SparkPost – SparkPost is a cloud-based email delivery service built on the Amazon Web Services platform. SparkPost's cloud API allows you to send transactional emails quickly. Developers at businesses of all sizes can send up to 100,000 emails a month for free and scale as the business grows and email programs become more sophisticated. sparkpost.com

1. LeadPages – Throughout the blog post I connect with a number of major pain points men are experiencing in pursuit of their goal to get ripped. Each time I hit a major pain point I include a call to action box (they’re kinda like adverts) – the headline of each box is a question, e.g. “Arms Not Getting Bigger?”, and under the question is a simple call to action – “Download this proven plan to get arms like Arnie”.


SumoMe is a free embeddable plugin for your website or WordPress blog. One of it’s core features is the “list builder” feature. The list builder features works to help you collect more email addresses by fading in a nicely designed pop-up widget on the screen. You are given a lot of control over how the pop-up looks as well as the exact time when it will appear. You can set it to appear in X seconds or to automatically try to detect the best time to appear. Based on research the App Sumo (parent company behind SumoMe) team recently published here are two quick tips for maximizing your conversions when using their list builder tool:

Personally I avoid pop-up boxes since they upset so many people and they’re also so 1990. I believe you never want to start your relationship with your subscribers by pissing them off. But if you disagree you’re welcome to test pop-ups on your site if you like to. Speaking of testing, I highly recommend you test several different opt-in forms on your site and keep track of which one converts at the highest rate. The AWeber dashboard will help you do just that, and there are tutorials on setting up split-testing opt-in forms there too.
4: CRM & marketing automation features – Unless you’re a large enterprise, it probably makes sense to combine your email marketing tool and CRM (customer relationship management) system in one. This will save you time connecting them together & will make triggering automated emails to the right people at the right time a breeze. As such, we’ve also compared the CRM & marketing automation functionality of the top email marketing services below.
So how do you build this list of “cold” contacts? If you’re a B2C business and your product is less than $50, you’re probably better off just using one of the other strategies on this list. If you’re a B2B business, this process is 10x easier because the average value of acquiring 1 client is substantially higher. To compile a target list of B2B contacts, start by Googling with specific search terms that will lead you to the websites of your target audience. For example, if you’re targeting US-based dentists, understand that you’re targeting a local business market and start by listing your top ten target cities. Then, match up the searches you make with each location. For instance:
The publisher ad server then communicates with a supply-side platform server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the user's identifying information, which it sends to a data management platform. At the data management platform, the user's identifying information is used to look up demographic information, previous purchases, and other information of interest to advertisers.
In addition to satisfying legal requirements, email service providers (ESPs) began to help customers establish and manage their own email marketing campaigns. The service providers supply email templates and general best practices, as well as methods for handling subscriptions and cancellations automatically. Some ESPs will provide insight and assistance with deliverability issues for major email providers. They also provide statistics pertaining to the number of messages received and opened, and whether the recipients clicked on any links within the messages.
Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.

This email from Loft aims to demonstrate their understanding of your crazy, mixed-value inbox. In an effort to provide you with emails that you actually want to open, Loft asks that their recipients update their preferences to help them deliver a more personalized experience. This customer-focused email is super effective in making the recipient feel like their likes, dislikes, and opinions actually matter. 
[…] It certainly is nice to look at your analytics and see that many people have subscribed to your list. But that is not enough. Once you’ve grown your list, the next logical step is to turn those subscribers into customers. Marketers refer to this step as “keeping the leads warm”. Essentially, you’ll stay in touch with your list, usually via emails, using Mailchimp or a similar email marketing tool. […]
Haven’t used email marketing as much as I should. Previously, we tried using ImnicaMail because of their pricing but it was as good as not having an email marketing campaign; all our mail was sent to spam (since they did not manage their customers’ list for spam). Thought email marketing wasn’t effective until I found out our emails were being sent to the spam box. Learnt my lesson there.
Email design matters in any successful email marketing campaign. If your emails look terrible, that reflects badly on you, and can make people stop reading. With more people than ever reading emails on mobile devices, it’s important to use a responsive email template so your email resizes automatically whether people are reading it on a phone, tablet, or desktop.

One of the downsides of email marketing is that you are only able to reach the contacts that you already have. However, you can use social media to help you grow your email marketing list so that you have an even larger audience for your holiday sales. One way to do this is to promote your opt-in offers across your social media profiles. Consider offering some sort of incentive for joining your email list, such as a special coupon code.


Capture reality — One of the foremost advantages of this software is BIM’s ability to accurately capture reality. BIM solutions can integrate with tools that offer mapping and provide precise images of the earth. Users then have the option to include aerial imagery and digital elevation with the models of their buildings. They can even include laser scans of existing site infrastructure.
Microsoft Connections — Microsoft Connections lets you send professional-looking marketing emails that showcase your brand and drive sales. Engage current customers with newsletters and announcements that remind them to make a visit. Easily set up incentives like refer-a-friend discounts to reward current customers for referrals so you can bring more business through the door. products.office.com/en-us/business/microsoft-connections/email-marketing-software
1. Easily the number one most effective tool for growing my email list so far has been Twitter lead generation cards. They’re a little new (well new-ish), so a lot of people aren’t using them. I think that’s been helping. There’s a novelty factor right now. People want to see what happens when they click the button (which of course instantly places your email address, name, and Twitter username into my Mailchimp email list). Also, most people don’t realize, because the lead gen cards are a part of Twitter’s ad platform, that you don’t have to use them with ads. They are free to use alongside organic tweets. That’s mostly what I’ve been doing. Of course, already having built of sizeable Twitter audience would help with that.
Getting started shouldn't be daunting. Generally, you'll know right away whether you like a user interface (UI) or not, and most of the contenders we reviewed offer free trials so you can poke around before dropping any cash. Luckily, most of these services have modern-looking graphics and uncluttered layouts. These are not the complex business software UIs of yesterday. Be careful, though, as some free trials require a credit card. This means you need to be sure to cancel your trial before you're billed if you're not happy with the service.

Here are some of the most interesting email marketing stats around. The Radicati Group says we’ll send and receive around 281 billion emails this year. According to Adestra, 78% of teens use email. Statista reports that 85% of US adults use email. Consumers like getting emails from the brands they love. But email senders have to respect the inbox. Email too often, or include the wrong content, and Litmus says some people will report your email as spam instead of unsubscribing.


Retargeting is an amazing new type of advertising technology. I’m not sure HOW new it is (depending on when you’re reading this). But in either case, it’s not just cool, it can help you build your email list. Here’s how retargeting works to bring back visitors to your website who didn’t convert:       In THIS context though, where we’re looking to build your email list, you want to send him / her to a simple landing page which will help to educate him / her about all the super cool benefits they’ll receive when they optin. For example:   If you want to learn more about how retargeting works and how you can easily set it up to help you drive more leads and grow your email list, click the lazy cat below.
AR/VR and BIM — AR/VR has already begun to seep into the installation field, and for good reason. VR gives you the ability to study extensive 3D models in a whole new way. As AR merges the real world with a virtual environment, users can test to see how a piece fits into the whole of a building, and anticipate clashes early. These capabilities are already huge advantages to BIM users, as they allow users to see their designs from a fresh perspective. They will become more of an asset as AR/VR continues to develop rapidly.
The “Cons” are in the Privacy Policies, at least this is true for Constant Contact and Mailchimp. Constant Contact was bought out by Endurance International Group (EIG), an unscrupulous acquisitions company who has purchased ~74 web companies over a decade or so. Before EIG, Constant Contact was the most trusted brand in the business. Today, all you have to do is take a look at their Privacy Policy, if that’s what you want to call it – I have another name for it and Privacy was not one of them. See the sections on “Security and Privacy” and “Sharing of Information” as I said – towards the very bottom of https://www.constantcontact.com/legal/privacy-statement. Mailchimp’s Privacy Policy has similar wording, the sharing of your account information with their affiliates. However, Mailchimp’s Affiliate network pales in comparison and quite frankly, so does their contacts database.
Lead Pages is probably one of the best investments I made in the last month. I can’t say enough about how useful their lead generation software is for quickly creating landing pages that are designed to convert. Particularly, their LeadBoxes feature I’ve found to be the most useful. A LeadBox allows you to turn an image or some text into a link that shows a pop-up optin box when clicked. Why is it useful to show a pop-up optin form instead of embedding it directly on the page? Good question. The reason this is useful is because showing offers that lead to a popup or landing page are perceived as GIVING value rather than a form, which is perceived as TAKING value. From testing, the LeadPages team found that this could raise the conversion rate by about 39%. Ryan Deis, co-founder of SurvivalLife.com (a $1 million+ per month blog) found this to be true as well. Another part of the “magic” behind Lead Pages that few people realize is the fact that, if I opt-in on website A (which has Lead Pages installed) and I go and visit website B (which also have LeadPages installed), when I click a link and see a LeadBox, my email will already be filled in. This is because Lead Boxes cookies each visitor of each website visited, so when you see another landing page or pop-up, they know “hey, ok, this person is [email protected]” As a result, people have to “work” less and conversion rates are pushed even higher.
Get creative. Since every business is different, some of the strategies in this guide might not work for your business if you implement them exactly as described. However, most of what’s described can work for a large majority of businesses with just a few tweaks. In some cases, you might even get greater results than the people who wrote these posts.
Presentation is everything, or so they say. With this old adage in mind, we’ve compiled our best tips for anyone who wants to send emails that subscribers click into a handy email design guide. We cover each facet of design: content, templates, identity, color, images, layout, fonts, and calls to action. Design is as much science as it is art, and we take the guesswork out of what can seem like the most challenging part of sending good emails.

Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords.[19]:118[53] In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints.[19]:118 Search engines originally sold listings in order of highest bids.[19]:119 Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.[21]
As we mentioned before, PowerPoint is the most used presentation builder in the market today. It is distributed by Microsoft as part of their Office Suite, which is estimated to have over 500 million users worldwide. Microsoft has also revealed that approximately 35 Million presentations are delivered every single day, that’s a staggering 400 presentations per second. 
Check out Pure360 – from their website it seems like they have both SMS services and integration with Salesforce. I can’t vouch for their service as I’ve never used it, although I did used to live about two minutes from their offices in Brighton! The other option would be something like Infusionsoft. I’m pretty certain that they have SMS functionality, and would be very surprised if they didn’t integrate with Salesforce.
Email deliverability is an important part of your small business email marketing efforts. If users are not opening your emails, moving them directly to their trash or junk folders, or reporting your marketing emails as spam, this can take a toll on your deliverability rates. Your email deliverability impacts your ability to show up in user’s inboxes, so you want to marked as spam or penalized.
Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response,[19]:119 how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view.[59][60]:59 This helps online advertisers improve their ad campaigns over time.

Use a reactivation campaign to gauge whether non-responsive subscribers are still reading (just not clicking through or tracking open rates), or if they’ve truly decided to opt out. An example from MarketingProfs is shown here. The language you choose can play a big role in how successful these campaigns are, so be sure to split-test a few versions to maximize response.  

Retention Science – Retention Science (ReSci) is a predictive marketing and personalization software that helps brands convert more customers through 1:1 multi-channel communication. Its machine learning platform uses AI to automate and deliver scalable and relevant marketing campaigns to create direct relationships with each individual customer. retentionscience.com
3) About page – My about page converts 10x more email sign-ups than any other page on my blog, and I think this is because I’ve spent a *lot* of time tweaking and testing the layout, the language, and the amount/type of content I display there. While this isn’t a piece of software, it’s one of the most important tools in my online toolbox. One strange data point I will share is that even though I have a dedicated page for email sign ups, more visitors convert on the about page after visiting my join page.
The most important element for launching an email marketing campaign is giving subscribers what they want and being consistent on your delivery with this value. Subscribers expect to see emails on a regular schedule, whether that’s daily, weekly, monthly, or even quarterly. If you fall short of their expectations, it will reflect poorly on your brand. Remember that you can always start out by sending emails less often and then ramp up efforts and send more frequently later.
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