Affiliate marketing is one way to make money online for those who want to derive an income from their web use. An affiliate marketer promotes specific products or websites in exchange for a cut of the profits or commissions from the web traffic she generates. Any time the recommendation/web traffic from an internet affiliate leads to a sale, the affiliate earns money. In other words, the products or services are provided by others, while you provide a sales or marketing outlet. While there are no successful get-rich-quick schemes, many people have found success doing internet marketing as an affiliate. Learning how to work as a successful affiliate marketer can help you determine whether a career in this potentially lucrative field might be right for you.
What many affiliate marketers do is find their niche in the market. This allows them to be focused on specific products or merchants, which lets them gain loyal followers and build a reputation that reflects expertise on a particular subject. After all, you as a consumer will most likely take the word of a person who has reviewed all kinds of vehicles as opposed to someone who reviews everything from sports cars to lemonade to fertilizer.
Great stuff here Sean – thanks for all of these insights and sharing some best practices when it comes to affiliate marketing. I’ve never been comfortable giving it a shot, but after reading this post and your perspective on how and when to do it, I may just have to give it a try. Especially considering I’m already mentioning and recommending services and products on my site, I’m just not getting the potential rewards associated with doing so. Thanks again.
If you ever want to sell space in your email messages or offer solo emails, all that trust and engagement will mean even more. You’ll be able to offer great results to advertisers. That means you can charge more. Because you were so good to your list, peoples’ advertisements will do well in your emails. As a result, more people will want to buy space in your emails. Thanks to all that demand you’ll be able to charge even more. It’s a sweet little feedback loop.
If you only need to remember one thing about PPC advertising for affiliate marketing, it’s this: Good research can bring good results. A skilled affiliate can still lose money if the PPC ads they put out are not based on solid keyword or niche market research. Doing research and analysis on ongoing ads will tell you a lot about which ones convert and which ones do not.
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005. MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.
This is the #1 mistake affiliates make with email marketing. While it’s great to have a list to sell to, you don’t want to be selling all the time. Break up the stream of email sales offers with some content. Aim for about an 80/20 split. That would be four straight emails that give great content to your reader and then one email of take, which is the selling part.