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Love your article on drop shipping vs. affiliate marketing. I joined the WA community in summer of last year and while I haven’t made any real money yet besides a little bit from google Adsense I am enjoying the journey. I have been looking into ways to expand and looked at drop shipping. It certainly does seem to be more “hands on” than what I was wanting to do, especially since I keep myself pretty busy and am stretched to post a few blogs a week to continue to try to build my website.
Even if you’re leveraging the marketing efforts of others rather than doing the outreach part yourself initially, you can use those efforts to build a critical asset — an email list of buyers. Once you’ve got that list, optimize your back end with customer behavior data and a multitude of different offers and you can maximize the customer lifetime value of those list members.
The downside is that Shopify is only appealing for people who have physical or digital products to sell and have a need to set up a Shopify store, including site hosting, payment processing, and all the other services offered by Shopify. This can significantly narrow the appeal for this affiliate program. But if you can distinguish yourself by educating people on how to use Shopify, how it can benefit their business, and/or make them money, you could potentially big money via the affiliate program. Add in the 2 x monthly fee commission rate, and landing just a few sales of their mid-tier and top-tier products can result in significant earnings.
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Dropshipping does have the primary drawback that there is a lot of existing competition. If you’re trying to sell $10 tablet cases for $20, you can bet there are other people out there trying to do the same thing. Some of them might price their cases at $15, in which case you have to ask yourself; why would a user buy from me rather than from them? What value do I add for $5 that the competition cannot? Often, you have nothing tangible, so you have to provide that value in terms of information and trust.
If you only need to remember one thing about PPC advertising for affiliate marketing, it’s this: Good research can bring good results. A skilled affiliate can still lose money if the PPC ads they put out are not based on solid keyword or niche market research. Doing research and analysis on ongoing ads will tell you a lot about which ones convert and which ones do not.
While that may not sound like much, affiliate marketing can be surprisingly profitable for websites that have large, committed user bases that consistently return. After all, in affiliate marketing, every person you send to a company’s website is another chance to earn a commission. So it’s in your best interest to attract as many visitors to your site as possible so you can turn the biggest profit possible.

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For example, if I talk about how cool a product is, and then you find out that I’m an affiliate for them, wouldn’t you as a conscientious observer become skeptical as to whether my information is biased, if perhaps I’m only saying how cool something is because I can get paid for it? Wouldn’t that make you question my integrity with other things I say as well?
Really helpful content jeff. I love your blog. I was actually thinking of doing a weightloss blog as I have struggled with losing for a long time, and now eventually have diabetics. So I will add things. I might let you look at it and perhaps you would give me your opinion. Another thing, I was promoting an offer over facebook, unfortunatly I never got sales. but this has fired me up. I must use an opt page next time. Then at least I will collect emails.
Another powerful motivator is ensuring your highest performing affiliates maximize their return on investment. “In any given day, they have 20+ offers at their fingertips that they can mail, and I want them to choose mine because I pay them the most, without them needing to ask. I always give my top affiliates the absolute max I can in commissions. They drive the majority of our revenue, and they need to be treated like gold,” she said.
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