If it’s been years since you’ve earned your marketing degree, or you’ve taken a long hiatus from your marketing career or your small business in the recent past, you might be finding it challenging to get up-to-date on all the latest marketing trends, techniques and buzzwords. Two of the most important marketing trends right now are influencer marketing and affiliate marketing.
*Yes: As you may have guessed, the link above is my two-tier affiliate link. There are a few of these links on this site to pay me a small commission and allow me to keep this site free instead of a monthly membership site. Using my two-tier affiliate link will not affect the amount of commission paid to you with this or any other program. My commissions are paid out of the vendor’s cut, not yours.
Pay Per Click Advertising – PPC has been a huge game-changer in the world of advertising. It enables marketers to generate immediate traffic that fuels leads, social shares, and sales for a website. Instead of paying for ad displays, advertisers pay only when a user clicks on their ad. Traffic sources are tracked as well which identifies which ads are achieving the best result in a campaign and allow for fast and simple tweaks to test improvements.
For example, to implement PPC using Google AdWords, you'll bid against other companies in your industry to appear at the top of Google's search results for keywords associated with your business. Depending on the competitiveness of the keyword, this can be reasonably affordable, or extremely expensive, which is why it's a good idea to focus building your organic reach, too.
When dropshipping products, you can easily retarget your audience to help convert the sale. With affiliate marketing, since you’re sending the traffic to another website, you have no control over retargeting. With dropshipping, the traffic comes to your own website. Also, you have control over the optimization of your landing pages, product copy, website design and more. The checkout will also match your website’s branding. As you have more control, you better your odds of attracting a customer and converting them.
Look to see what others say about them. I was looking at one dropshipper which had what I thought was some good products. But checking them out it turned out the products were crap and their customer service was appalling. Once they got the customers money they did not give a damn. And if you're dropshipping their product it is you who has to deal with them and will get it in the neck from your customers. And did I mention they were charging £125 per year for you to dropship their goods.
“If your deals are loose, your affiliate partners’ mailings will be loose too, which is never good for the bottom line. If the deal is structured clearly, and agreed upon by both sides, then they should be active when they said they would be. However, if they are not, you at least have the deal agreed upon in writing, that you can reference with someone higher up in the company to make sure that the deal gets pushed through,” she said.
“Initially, I don’t always look for the ‘perfect’ affiliate. I look for any partners who have an audience that might react positively to my offer. For example, if I have a financial investing offer, I might feel like I already know all the ‘big’ financial partners and can’t grow my affiliate program. However, that is far from the truth. I will start looking for other affiliates having a product or offer with a similar audience, like high-end watches, real estate or even a health offer. Yes, a health offer. You might be surprised. Get creative,” he encouraged.
Packaging and delivery are processed by the dropshipper. You, as a retailer, don’t need to worry about this. The supplier will deliver the items to the buyer’s doorstep with your store’s name on the package. The dropshipping supplier will provide an upgraded catalogue, with proper descriptions and images for every product. However, we recommend that you modify the descriptions a little in order to avoid a SEO penalisation from Google.
Hey. Yes you can use just one website to promote multiple affiliate programs, but I’d say that your website should focus on just one niche. So you mention, SellHealth, that would lead me to believe your site is about health and fitness. I would then advise you to stick to that niche rather than promoting unrelated products like dog leashes and fashion accessories.
“I use Facebook, not only as an added communication device but also to help know what is going on in the life of my affiliate partners. On the communication side of things, if I noticed they are not responding to an email, but see they are on a beach vacation with their family, I will know not reach out to them until they are back and caught up on emails,” he said.
Third, successful affiliate marketers measure beyond just money. How will you know that you’ve become a successful affiliate marketer? The number cruncher in you may raise your hand and say, “When I make X dollars per month every month for a number of years.” Hard to argue with that, since making money online is a strong motivator. However, why not measure success by the number of lives you touch in a positive fashion by introducing them to your affiliate products? Chances are that the money will follow…