Now that you have a structured autoresponder sequence, your email marketing campaign is ready to hit the ground running. Over time, you’ll need to tweak small aspects of your campaign to ensure that it continues to provide the best return on investment (ROI) possible. We have a few tips that every affiliate marketer can use to boost their email marketing ROI. Below you’ll find a brief description of each tip.
Internet Retailer Top 500 merchant, JanSport, partnered with Rakuten Marketing on a series of cross-channel marketing campaigns promoting the launch of its Disney Collection, which features popular Disney characters on JanSport apparel and accessories. The campaigns, executed across search, display and affiliate strategies, leveraged valuable consumer data and insights to focus on shoppers who expressed the most interest in Disney themed products.
The only reason more people are moving to dropshipping is that with affiliate marketing they only get a fixed commission on the number of products they sell. In comparison, with intelligent advertising platforms, they can precisely target each buyer who wants to buy their products and pay only when they receive an order. Even after taking out the costs of advertisements, hosting, and customer service, they still get a commission that’s higher than what they would have earned with affiliate marketing. Moreover, users can also install plugins such as AliDropship, Dropified, and various others that are associated with dropship affiliate programs including AliExpress and WorldWideBrands.
Although there is complete control over the types of products to promote or market on the website, shipping cannot be controlled because product sellers handle that. Sellers ship the ordered products at their own convenience (such as waiting to collect multiple orders from a single location and sending them all in one go). Because of similar reasons, customers are often seen complaining about late receipt of their orders.
Adgild Hop, Head of Retail Consulting at Cap Gemini commented “2014 has been an important milestone for the online retail sector, with the £100 billion mark being exceeded for the first time. When we consider that almost £1 in every £4 is now spent online, and that a large proportion of the other £3 is influenced by some form of digital interaction, it becomes very clear that retailers need to continue to embrace the opportunity that e-retail poses.”
Fortunately, the answer is no. Most folks – upwards of 95% of Americans – are sales-averse, i.e. they don’t like pitching goods to others AND they don’t like being bombarded with high-pressure sales tactics. However, they are willing to consider offers from people they know, like and trust. This is where you and your subscriber list come in. You might have heard the old saying, "people hate to be sold but they love to buy".
Affiliate marketers are only paid when someone in their audience takes an action that you’ve committed to pay for. If you’ve committed to pay a commission for sales, they’ll only get paid after they actually drive sales. 5 percent to 10 percent commission rates are common, although commissions on products like electronics tend to be lower. If you’ve committed to pay for qualified leads, you only have to pay when they refer a lead that meets the qualifications you’ve specified.
To know if affiliate marketing is profitable or not you must know that it is a great way to earn passive income. You will have to figure out how to market your affiliate products, but otherwise, it doesn’t require full-time activity from your side. In fact, most people are earning a huge passive income just by affiliate marketing. One of the most prominent ones is Pat Flynn.
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
It sounds like you have a good system going and you are correct, they both do take a lot of work. Most people will not have the time to put up hundreds of affiliate sites and stores. Given that you are comparing one affiliate site versus one dropshipped store, they both should take a similar amount of time to rank in the search engines. The advantage of the dropshipped store is that you won’t be completely dependent on SEO. If Google were to all of a sudden tank your website for your keywords (this has happened to me on several occasions), then you still have a solid customer base and word of mouth that will get you new customers.
The reason this could be beneficial for those interested in affiliate marketing, is let’s say you are promoting something super technical that maybe you don’t have all the answers for, something very specialized. Could be a new type of electronic, something like that. If you promote it as an affiliate. You don’t have to worry about answering these questions or dealing with complicated customer service issues. So not dealing with customer service could be a huge benefit if you promote or produce content in a niche like that.
Think about this. If you are the person that processes that order, again you are making more money the first time you process it. Yes, there is a little bit more work, but you also own that customer data. So if you want to sell a box of 10 pens as an upsell or if you want to sell them new notebooks or if you want to have a huge Black Friday sale, you are the one that’s marketing to that same person.
“Work with them to get them custom affiliate assets (custom landing page, custom email swipe copy, etc) if they are big affiliates, because they drive the vast majority of your revenue. Give them all of their assets well in advance of the mailing, so they have time to load and test. When you deliver the assets, give them their login information for your affiliate portal again, but also hand delivers their links and needed materials, so they don’t have to dig around for them in your portal. Make sure to test the link before delivery,” Spears said.
You just keep sending out something new to your email list on a regular basis and people will purchase from you. You will need to use what is called an autoresponder service to do this. You can try aweber.com or icontact.com or getresponse.com. They are three of the best. There is also a free one that is called mailchimp.com. Steve talks about mailchimp and aweber in his posts. Of course not everyone will purchase from you, some will purchase more than others.
“I found some informational articles that walked a beginner affiliate through making their first sale, step-by-step, and emailed them to her. Most likely, this person will not do too well in affiliate marketing, and it is important to recognize the difference between them and the ‘big fish,'” she said, and recommended you ask potential affiliates the following questions:
In the battle between dropshipping vs affiliate marketing, an affiliate marketing business may have difficulty managing finances. This is because some merchants may be unreliable with their payment deposits. There are many great affiliate programs that make payments on time. Yet, sometimes, one of the companies you’ve chosen to be an affiliate for doesn’t pay on time.
I was able to make my first online dollars through Amazon Affiliate sales… It was never much and in the beginning I was just excited to make $10 in a month, which was enough for a free ebook or two. With regular updates and link inclusions in my posts over time I was able to grow the number up to like $300 a month–which I was pretty happy with. Of course the payout rates are paltry compared to a sale of an info product like one from Unconventional Guides, etc. Thing is, people seem to be more open to purchasing physical products rather than information products…