Im Gegensatz zu Pinterest ist das Einbinden von Affiliate Links auf Instagram erlaubt. Besonders User mit einer großen Reichweite können mit dieser Methode Geld im Internet verdienen. Derzeit nutzen augenfällig viele Mode-Blogger die Vorteile des Affiliate Marketings, um mehr Umsätze zu generieren. Aber auch andere Branchen sind von der Verwendung des Werbelinks nicht ausgeschlossen.
Website advertising is probably already very familiar to you. You’ve seen an ad, you’ve clicked on an ad, heck you may have even purchased something as a direct result of clicking on that ad. There are essentially two ways of creating ads on your website. The first is getting brands to pay you for advertising space and in turn you post their ad (banner) somewhere on your website (usually in the sidebar). You can reach out to brands directly to try and sell your ad space or, if brands reach out to you, you can offer that as an option.
I think that is a big lesson on what not to do on Instagram unless you target market your audience. Of all these things, the Contest is probably the only takeaway for anyone interested in Instagram that will hit a large enough audience to get you your followers. You put a lot of money in to get some confusion about your Brand and your Credibility. If I had signed up for your Instagram account because i like your marketing wisdom and I found a lot of women in bathing suits , I would have deleted your account as you are turning off 50% of your market. If your market is entrepreneurs who like almost naked women and fancy jets then go target them.
Nadine Neubauer: Instagram Shopping wurde in Deutschland von Unternehmen und Instagrammern sehnsüchtig erwartet. Die Funktion entspricht dem natürlichen Verhalten unserer Community. Mehr als 200 Millionen Menschen sehen sich täglich ein Business-Profil an und nutzen Instagram somit als virtuelles Schaufenster. Shopping komplettiert jetzt die Customer Journey dieser Menschen.
British celebrity chef and restaurateur, Jamie Oliver has over 6.2 million followers on Instagram, making him one of the most popular food influencers. Jamie Oliver is popular for his chain of restaurants, his TV shows, and his cookbooks. His Instagram is full of delicious-looking pictures of food as well as some occasional personal photographs that he adds.
Die Entwicklung kennen wir von Facebook. Aus einem sozialen Netzwerk, in dem man vor allem Bilder und Status-Updates von Freunden sehen konnte, wurde schnell ein Medien-Hub. Das nutzten viele Publisher, um mit „viralen“ Posts Fans zu sammeln. Die kann man dann über Links zu den eigenen Seiten oder zu Partnern schicken und so mit der Reichweite verdienen. Doch das Geschäft ist schwierig geworden. Die organische Reichweite sinkt, auch weil Facebook mit seinem Algorithmus den Newsfeed der Nutzer bestimmt. Bei Instagram dagegen ist der Feed noch nicht durch einen Algorithmus gefiltert, es macht deshalb gerade den Eindruck, als würden Facebook-Publisher weiterziehen, um bei Instagram das Geschäftsmodell weiterzuführen. Dort häufen sich in letzter Zeit Accounts, die die gleiche Strategie verfolgen, wie erfolgreiche Facebook-Publisher: Witzige Beiträge für 14 bis 24 Jährige, um viele Follower einzusammeln.

Instagram – Instagram excels with brand exposure, but the UI makes it less likely that followers will click to purchase. The scrolling style of viewing posts as well as the link only being available in the bio lends itself to quick Likes and fewer clicks. However, I have seen some Instagram influencers succeed using Instagram Stories.Instagram Stories provide the personal one on one engagement feel that lends itself to conversions as well as an explanation on how followers can click on the affiliate link.
Many marketers use automated email and drip sequences to introduce affiliate products and services to their subscribers. I use an auto-response sequence through MailerLite, a top-rated email marketing service and a fantastic alternative to MailChimp. You could send new subscribers three to five automated emails over a period of weeks/months and include affiliate links where applicable. Additionally, I see many marketers using landing page tools like Leadpages and Instapage to get subscribers and sales.
You could also set up a partial flat payment along with your commission payment. Many influencers don’t understand the true power of affiliate marketing and they need someone to guide them. If you can paint a picture on how they can earn so much more money on consistent referrals as opposed to one-time placements you might be able to get a discount on their flat fee.
There’s not quite as much consensus online with what is a good rate to charge for a blog post. Some say $100 per 10,000 monthly page views (not uniques) is a good starting point, others create a rate based on the number of hours you put into each post (at least $50 per hour for post creation, $100 per hour for photography). I would say take both of these into consideration. If you have 10,000 monthly page views but spend 10 hours putting each post together, that would be just above minimum wage if you went with the first calculation. That’s hardly worth your time. I would say the minimum you should charge for a lifestyle post with beautiful photography is $200 plus $100 per 10,000 monthly page views. It would surprise me if you can spit out a blog post – photography, editing, writing – in under 4 hours and your time is absolutely worth $50 / hour. That’s just my personal opinion though, coming from a very visual (and time-intensive) lifestyle blog.
Der Fotograf Paul Ripke begleitete letztes Jahr Marteria auf seiner Konzerttour und veröffentlicht einige seiner Bilder auf Instagram mit zusätzlicher Erwähnung seines Online Blogs (linkes Bild). Lena Gercke, ein deutsches Model und Moderatorin, postet neben Modefotografien und Bilder von persönlichen Momenten, auch Fotos, wo sie beispielsweise die Marke adidas Deutschland erwähnt (mittiges Bild). Eine deutsche YouTuberin mit dem Instagram-Kanal bibisbeautypalace veröffentlicht regelmäßig Bilder von sich auf der Plattform. Im Beispiel promotet sie ihr neues YouTube-Video und verweist auf einen Link in ihrer Instagram-Biografie (rechtes Bild).
Of course there is much more to say about Affiliate marketing and Instagram strategies and that's why I created Whole Course about this with my proven strategies where I will show you everything step by step. I do this every single day and I've tested a lot strategies and techniques. If you want to know more – you can click first link in descripton.
Continuing the conversation about engagement, when recruiting influencers, review which posts garner the most comments. Are the most popular posts personal ones with animals, quotes or kids? Does the influencer get engagement on sponsored, product specific or affiliate posts? What type of comments do the posts receive? For instance, if the comments refer to the individual’s beauty or the creative aspect of the photo, it will generate fewer sales than posts where the followers ask specific questions about the product.
Innerhalb der Story-Funktion selbst gibt es noch weitere Features, die die Reichweite deiner Story erhöhen. Da Instagram ähnlich wie die Muttergesellschaft Facebook von Usern dazu genutzt wird, um nach Brands, Shops und anderen professionellen Accounts zu suchen und neue relevante Kanäle zu entdecken, solltest du die zur Verfügung stehenden Features innerhalb deiner Story nutzen. Dadurch erhöhst die deine Reichweite und erreichst mit großer Wahrscheinlichkeit Instagrammer, die bislang noch nicht auf deinen Account aufmerksam geworden sind. Dazu gehören:
Do your due diligence and research your potential partner. Do any red flags pop up when you Google their name? Is there bad buzz around them in their specific niche? Do they play well with other Influencers and/or brands? This is important because the minute you attach your brand to a bad Influencer, it may take a long time for your reputation to recover.
Earnings are what matter to most affiliates. Our commissions indicate how we are performing, which is why affiliate marketing is also called performance and commissioned-based marketing. You can monitor traffic to your website in which case Google Analytics will do the trick. To learn more about your audience, measure reach, and track engagement, check out Instagram Insights (for business profiles), Hootsuite Analytics, and Iconosquare.
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