Fill out your bio with all the right information: This includes your contact information, what you post about and where you’re from. Add in a few keywords and even a couple of hashtags to ensure you’re easily findable by the right kind of followers. Something like: Beauty Blogger from San Francisco with a penchant for travel. Business inquiry: [email protected]
Leveraging influencers tends to provide more marketing possibilities along with additional revenue, conversions, and customers with minimal effort involved for advertisers. Start by focusing on influential publishers that have a reach into the customers or niche you’re looking to tap into and initiate outreach by sharing an opportunity to collaborate. The already existing prominence that influencers have in affiliate marketing is steadily growing and now is the perfect time to incorporate them into your strategy.
Vantaggi per tutti: l’azienda Daniel Wellington ottiene una massa di pubblicazioni sui propri prodotti, con conseguente notorietà e tracciamento certo del ROI dell’iniziativa; gli affiliati hanno un motivo evidente per promuovere gratuitamente Daniel Wellington (in cambio di commissioni); i clienti finali possono godere di sconti da spendere nell’e-commerce online del brand.
I promote many products and services, so I wouldn’t want to use my link to market only one. On the other hand, you might be focused and very passionate about promoting one item. You could add your affiliate link—shortened, cloaked or branded—to your profile or create an account specifically for that item. For instance, you’re passionate about writing and want to promote Grammarly, a free grammar checker, and vocabulary enhancement app. You create an account called @awesomewriter and posts writing tips and motivational quotes. Your bio reads, “Improve your writing with this free software app. Click below to learn more. #Ad.”
Swipe up! Verlinke Produkte und Infos: Stories sind eine wahre Bühne für Marketer, Firmen und jegliche Art von Promotion. Wenn du ein Produkt oder etwas Anderes in deiner Story per Video oder Foto anpreist, kannst du die dazugehörige Website verlinken. So können die Nutzer, wenn sie die Story anschauen, nach oben wischen und gelangen direkt zu dem Produkt. Also swipe up!
It’s highly advisable when working with influencers in your affiliate program to work out an agreement with them where they get some free product and create their own content for their feed featuring your product. Followers are a lot more likely to engage with a sponsored post that has a personal touch attached to it. The ultimate reason we work with influencers in the first place is because they influence people to buy certain products. There’s no better way to do this than with a personalized post consisting of product you gave to them.

One big pro to Tradedoubler is that they track the user through cookies, even if the user has turned cookies off. For example, most affiliate programs track users through cookies. If a user clicks your link and goes to a website, but doesn’t make a purchase, they will be tracked for a period of days (usually 30 days). If within those 30 days they come back and make a purchase, you earn your commission.

Deine Zielgruppe und der Wettbewerb spielen bei den Kosten für Instagram Werbung ebenfalls eine Rolle. Die Kosten für eine Werbeanzeige auf der Plattform Instagram werden höher, wenn es andere Unternehmen gibt, die mit Dir um die gleiche Zielgruppe konkurrieren. Findest Du eine Nische, sinken die Kosten für die Instagram Werbung. Es macht definitiv einen großen Unterschied im Hinblick auf die Kosten, zu welcher Jahreszeit Du eine Werbeanzeige auf Instagram schaltest. Gibst Du Werbeanzeigen vor Weihnachten oder vor Ostern auf, kämpfst Du mit viel mehr Unternehmen um die begrenzt verfügbaren Werbeflächen. Aufgrund dessen steigen die Preise für die Instagram Werbung.


Bei Instagram Geld verdienen kannst du nicht nur mit Werbung, sondern auch mit dem Verkauf von eigenen Produkten. Für Business Profile bietet Instagram seit März 2018 sogar an Produkte zu kennzeichnen und direkt im Bild Produkte zu markieren und mit einem Kauflink in den eigenen Shop auszustatten. Einige Shopsysteme wie z.B. Shopify bieten diese Funktion out-of-the-box bereits an. Du kannst deine im Shop angelegten Produkte also sehr einfach mit deinen Bildern auf deinem Instagram Business Account verlinken und hast mit jedem Bild die Chance auf Umsätze. 
If you are just getting started, it is a perfectly fine strategy to come up with special offers for influencers. One such offer could be giving them 5% (or some other number) lifetime commissions on sales made by affiliates who sign up due to them. Another idea could be to consider relaxing some of the terms for followers of these early influencers. Also, you could consider offering exclusive affiliate tools to select influencers.
A common issue with Instagram influencers is finding a way to get customers to click on affiliate links. It’s common to see captions include “link in the bio,” but this is an extra step that sometimes customers don’t take. Thus, there could be sales that came from this influencer that they’re not getting credit for. This is bad for the influencer because they’re losing out on commissions and this is bad for the brand because you’re not able to properly track the success of their campaigns. This is where forced exclusive unique coupon codes come in.

Brands like to see an example of the type of post you would create for them so make sure you have some samples posted. If you want to do reviews, review some of your favourite products (even if they’re not sponsored by the brand). If you want fashion brands to give you clothing for outfits posts, make sure you have lots of outfit posts with clothes you already own. If you want to get a hotel to comp your stay as a travel blogger, have posts from previous trips that highlight the hotel you stayed at (even if you paid for it yourself). Brands want to feel confident that the work you provide for them will be in line with their marketing goals and what better way to show them than with some samples of your previous work.

Most affiliate networks these days offer an option to set a specific coupon code as “forced exclusive” to a specific affiliate publisher. This means that any time that coupon code is used, even if no affiliate link was clicked previously, the specific affiliate which the code is tied to always gets commission for sales where customers use that code. This is especially helpful if customers happen to visit a coupon site or a different bottom funnel affiliate before making their purchase when the Instagram influencer was the true referrer for the sale and deserves the proper credit.

Fragen-Sticker: Mittels der vor kurzem ausgerollten Fragen-Sticker können Follower dir Fragen stellen. Das vorgegebene Frageformat lautet: „Stelle mir eine Frage“. Dieses kannst du natürlich abwandeln und spezifizieren. Natürlich kannst du dir diese Option auch anderweitig zu Nutze machen, die Funktion umdrehen und eine Frage an deine Abonnenten stellen. Das Engagement ist dir gesichert.
Luca Crivellaro Fondatore di Bee-Social.it ma anche dell’e-commerce Woodulike.it e di In-formazione.net. In passato ho lavorato per Marketing Arena, ma non penso solo al web marketing: sono istruttore di nuoto, amo il trekking e la montagna. Mi piace scrivere e condividere sul tema del guadagno online, con una certa attenzione verso i Social Media.
I promote many products and services, so I wouldn’t want to use my link to market only one. On the other hand, you might be focused and very passionate about promoting one item. You could add your affiliate link—shortened, cloaked or branded—to your profile or create an account specifically for that item. For instance, you’re passionate about writing and want to promote Grammarly, a free grammar checker, and vocabulary enhancement app. You create an account called @awesomewriter and posts writing tips and motivational quotes. Your bio reads, “Improve your writing with this free software app. Click below to learn more. #Ad.”
Möchtest Du stattdessen ein Budget für die gesamte Dauer Deiner Werbekampagne festlegen, kannst Du individuell bestimmen, wie viel Geld Du für die Kampagne maximal ausgeben willst. Instagram kann das Gesamtbudget auf ein tägliches Budget herunter rechnen und Deine Anzeigen entsprechend ausliefern. Wie hoch die Kosten für Instagram Werbung im Endeffekt sind und wie häufig Deine Werbeanzeigen auf der Plattform platziert werden, wird stets von der individuellen Leistung der Werbeanzeigen bestimmt.

The first is to choose a good, memorable username so when people are tagging you in their photos on Instagram they don’t have to search hard to find you. It’s best not to have any strange characters in there too as it can make it more difficult for people to find you. If you have a twitter, the same username can help when people are looking for you. If you are a brand, make sure your Instagram handle is the same as your brand.
Immer mehr Unternehmen und Selbstständige schalten Werbung auf der Plattform Instagram. Dank der großen Beliebtheit des Online-Dienstes besitzt Instagram viele aktive Nutzer. Dadurch wird die Instagram Werbung von den Nutzern deutlich aktiver wahrgenommen als die klassische Print- und TV-Werbung. Instagram Werbung schalten kann jeder ohne große Vorkenntnisse. Ein weiterer Vorteil der beliebten Plattform sind die transparenten und vergleichsweise niedrigen Kosten für Instagram Werbung. Du erreichst mit einem wesentlich kleineren Budget viel mehr potenzielle Käufer als mit anderen Werbemaßnahmen. Der Aufwand hält sich in Grenzen und Du kannst innerhalb von wenigen Minuten optisch ansprechende Werbeanzeigen in Form von Bildern und Videos erstellen. Dank der verschiedenen Vorteile lohnt sich die Instagram Werbung für Unternehmen jeder Art, für jeden Dienstleister und für alle Selbstständigen. Außer für B2C-Unternehmen sind die Werbeanzeigen auf der Plattform auch für alle B2B-Unternehmen interessant.
Paying to get men to look at pictures of models doesn’t seem like much of a challenge. And if it doesn’t align with your core values then isn’t that admitting that the end justifies the means? Given your success and already recognizable name why not just start clean, avoid alienating many Instagramers with the bait and switch and low hanging fruit tactic? Think you got bad advice on this one.
Technically this should go before #7 and #8 because you need to figure out your rates before you can do sponsored content. That said, most sponsored content starts out as free gifting, which means you don’t actually need to know rates in the beginning since you’ll just be getting free product in exchange for your Instagram and blog posts. I also wanted to talk about sponsored content and influencer networks before I get into rates because I’ve had two very different experiences with the two when it comes to how much they pay.
I don’t have experience with all that many influencer networks so I can’t give a comprehensive review or even list them all. Those that I’ve got decent to good experience with are Popular Pays (my favourite Instagram influencer app and where I got my very first paid gig last summer, with one of my favourite brands no less), Social Fabric (although most of their gigs are US only and they’re vigilant about that), Muse Find and Revfluence. I also signed up for the following networks, but haven’t gotten much (or even any) work through them: Collabor8, Collectively, IZEA, Linqia, Nichify, and TapInfluence. Some of these don’t pay well versus others I just haven’t been contacted much, which could be because I’m based in Canada and a lot of these influencer networks focus on US brands who want US influencers (even though my reach in the US is about the same as fellow US-based mom bloggers).
Zu erkennen ist ein Video als gesponsorter Post der Marke zalando im Instagram Newsfeed, wo ein langer Jumpsuit beworben wird (linkes Bild). Über einen Klick auf “Gesponsert” können Nutzer entweder die Werbung verbergen oder mehr über die Instagram-Werbeanzeige erfahren (mittiges Bild). Möchte der Nutzer mehr Informationen einsehen, erklärt Instagram, was es mit dem gesponsorten Label auf sich hat (rechtes Bild).
This is a great way to get noticed by a brand and maybe even have them repost your photo, which is great for growth. But even better yet, if you get on their radar they might just contact you for a collaboration. At the very least, it’s great for brands who are thinking of working with you to see that you do product placement on your Instagram (whether or not the brands you tag actually paid you or not). I wouldn’t go overboard, though, and tag every single item in every single photo. Just whatever happens to be prominent in the photo or whatever people typically ask you about in your comments. For example, I get a lot of questions about my IKEA learning tower hack so I actually created a separate Instagram account with the tutorial link so I can tag that account (@ikealearningtower) in every one of my kitchen photos because I know there will be someone interested in that info.
The most effective ways to do this are either by negotiating a hybrid payout with a flat fee or by offering products in exchange for the posts, both often accompanied with an appealing commission rate. Besides the money or product received for the feature, the commission rate that the influencer is also receiving can potentially last as long as the posts remain visible to their viewers. Often, the commission structure has served as even more motivation for them to push the products and brand more with their followers and subscribers. It’s a win-win situation—an increase in sales and brand awareness for the advertiser and an additional source of income for the influencer.
Thank you for this amazing post! It has definitely put my mind into set and changed a lot about the way I will post and do things on Instagram. Such a great help! And I did DM you on Instagram. Hoping to hear from you, had a few questions for you there! And another thing…. I love your instagram and blog posts. I have been following for a while now and definitely you are a huge influencer! Thanks again 🙂

At a direct conversion of $39/month subscription, you will receive $19.50/month commission at 50% each month. While you are sending traffic and referrals, you will receive $19.50 every month until that 1 sale cancels.  In addition, they may sign up as affiliates through your referral and you will be able to see who you referred that signed up. We will also pay you an additional 5% of your referred affiliate’s commissions!
×