Facebook users may be declining, but there are still billions of users to segment and target. In the example below, the influencer goes one step further than simply showing the products she’s promoting. She also includes a video overview of her experience. This approach is important because followers don’t have to make a decision based solely on her word: they can watch her use the product and make a decision based on that. Using video also gives an authentic feel to the campaign because it’s easier for followers to imagine that this influencer uses these products.
Immer mehr Werbetreibende entscheiden sich gegen die klassische und für die Social Media Werbung. Aktuelle Zahlen sprechen eine deutliche Sprache: Im Rahmen einer umfangreichen Studie wurden deutsche Internetnutzer ab 14 Jahren Ende 2017 befragt, welche Werbeplattform sie zu einem Kauf bewegt hat. 23 Prozent der Befragten gaben die klassische TV-Reklame an, während es das soziale Netzwerk Facebook sogar auf 24 Prozent schaffte. Nicht nur Facebook, Twitter und YouTube sind lohnenswerte Plattformen für Unternehmen, sondern auch der weltbekannte Online-Dienst Instagram.
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We hired someone off fiverr to manage our account for a month and our followers went up but engagement is still low and clicks to our site are low. I was wondering where you bought the 100k lifestyle page from? Was it one of those sites that show up in google like fameswap.com or viralinstas.com etc. or off ebay.com or did you reach out to the person via dm to buy it.
Of course, you could continuously change that link every time you post about a new affiliate product, but how annoying + time-consuming is that?! Plus, changing the link in your bio to a new affiliate link every time you post won’t allow you to drive traffic to any previously posted links, so this method isn’t super effective at increasing commissions.
A landing page is often used to collect email addresses and sell products, but you could create a landing page containing numerous links to direct your IG traffic. Alternatively, you can use IG-centric apps that provide templates to feature various links, for example, LinkTree and Lnk.Bio. Their goals are to solve the one-link Insta dilemma. LinkTree states, “You only get one chance to link in Instagram. Make it do more.” Lnk.Bio reads, “Multiple links for your Instagram bio, the new way to improve your Instagram experience.” Both tools are easy to set up. You just connect your IG account, pick a template, add links, and you’re ready. LinkTree has a free and pro plan. Lnk.Bio has four plans including free, monthly, and lifetime. Both platforms provide basic analytics.
Schickt ein Unternehmen ungefragt Produkte an einen Influencer, ist die Sache bislang nicht eindeutig; ein wegweisendes Urteil fehlt. Bespricht ein Influencer das Produkt sachlich und subjektiv, müsste er dies wahrscheinlich nicht kennzeichnen. Er oder sie wurde schließlich nicht dafür bezahlt und gibt lediglich seine bzw. ihre persönliche Meinung mit Pro und Contra wieder. Ein kurzer Hinweis, dass das Produkt zugeschickt oder kostenlos gestellt wurde, schadet jedoch nicht.
This is one of the best ways for influencers to get their traffic to convert to sales. If your Instagram is full of beautiful lifestyle images, that people are curious about, then by letting them know they can shop these items is key. @sheshopped has done this on her Instagram and the page on her website has all of her shoppable Instagram photos, and when you click on one, you are given some information on it, and you can click through to the store.
High Cost/Low Effort — Get an agency to send you potential Influencers. Talent agencies like Viral Nation or MediaKix work with a stable of popular social Influencers who you can connect with for a fee. Unless you’ve got money to burn, and are looking to launch a huge Instagram Influencer campaign, this option is probably one to avoid for now. But hey, it’s there if you want to go big!
Alternatively, to find niche affiliate programs, a basic Google search will suffice. Then simply sign up with the individual affiliate programs you like the look of and take it from there. There is no limit to how many affiliate programs you can sign up with, but make sure the products you are going to promote are high quality. If you promote products that aren’t up to scratch, you will lose the trust of your Insta-followers, and quickly lose your audience.
Prior to any list creation, I identify my top niches to recruit from. As an example, I manage an all-natural cosmetic brand. I look beyond the general niche of beauty bloggers and focus recruitment one level deeper. The more specific the niche I find, the higher conversion rates I see. One recruitment segment I’ve identified is vegan influencers. These micro-influencers may have smaller numbers in followers, but they have knowledge, passion and a sincere connection with their audience that results in an authentic representation of my merchant. Below is an example of one of my top performing influencers. While her numbers do not compete with Kardashian level influencers, her authenticity and engagement surpass those with higher followers.
Wichtig ist dabei noch, dass man die Angabe „* = Affiliatelinks/Werbelinks“ sowohl in der Desktop-Version, als auch in der mobilen Version der Website finden kann. Die Sidebar wird ja in der Regel ausgeblendet in der mobilen Ansicht. Deshalb habe ich diesen Punkt in der mobile Navigation aufgenommen. Damit ist diese Erklärung nicht sofort sichtbar, aber immerhin schnell auffindbar.
Doing affiliate marketing on Instagram has its peculiarities, but the key idea remains the same – you don’t need to sell your own products, being able to promote someone else’s goods and get a commission for each transaction. It takes a few simple steps. Sign up to an advertiser that has an affiliate program and enroll with it. Look at your Instagram profile analytically and decide if you’d like to use a personal account or launch a separate one to earn money through Instagram. Bear in mind that personal accounts seem more trustworthy and credible. Polish your account, come up with a catchy caption and attach a link to a profile. Ready? Now it’s time to make some money.
With the boom in subscription boxes, unboxing videos have become quite popular. If your audience spends a lot of time on YouTube, then partner with an influencer who can showcase your product. The benefit of influencer marketing is how personal it is. Think about how powerful your campaign will be when followers feel as though they’re experiencing the unboxing along with the influencer. They’ll likely be receptive to clicking the link the influencer shares in order to learn more about you and your products.