The truth is that both influencer and affiliate marketing are powerful ways to educate your target audience and turn them into customers. Not understanding the differences and how each strategy works means you miss out on opportunities to increase your reach and grow your business. You see, it’s not about relying on just one strategy all the time but instead figuring out which one meets your current goals and alternating between the strategies.
Follower vertrauen ihren Idolen und kaufen sich gern die empfohlenen Produkte – eine perfekte Marketingstrategie vieler Firmen. Vor allem ist der kreative Spielraum für die Zusammenarbeit mit Bloggern riesig. Sie sind ein einflussreicher Werbeträger in der heutigen Zeit. Dabei können Unternehmen sowohl Online- als auch Offline Projekte mit ihnen konzipieren. Am Ende soll sich die Partnerschaft auch in höheren Umsätzen sichtbar machen.
Story Highlights: Eine Story von dir gefiel dir so gut, dass deine Follower die Möglichkeit haben sollen, diese öfter und langfristig zu sehen? Gar kein Problem, denn seit letztem Jahr kannst du deine Storys archivieren und als Highlights posten. Diese sind dann auf deinem Account über deinem Feed zu sehen. Dabei kannst du so viele Highlights festhalten wie du magst. Vor allem für aktuelle Werbekampagnen oder Stories, die einen Link und bestimmte Hashtags enthalten, eignet sich die Funktion wunderbar. So finden deine Abonnenten länger einen Zugang dazu und haben das Highlight direkt oben auf deinem Account angeordnet präsent. Da User, die noch nicht zu deinen Followern zählen, sich eher die Story-Highlights anschauen, bevor sie den ganzen Feed runterscrollen, ist diese Funktion ein wahres Marketinggeschenk. Wir bei OnlineMarketing.de haben bislang drei Highlight-Kategorien angelegt: Artikel, Tech und Highlights.
Your customers' photos: Linked to this is the use of User Generated Content on your account. Get customers to share their images of your products and re-gram (download "Repost for Instagram" app to repost your customers' photos). This is a proven successful method of selling and would make a great addition to your account. It also calls for you to start up your own unique hashtag which you can then promote to all your customers: it’s a seriously slick way to make yourself stand out from the crowd. For example, White Castle asks their customers to use #MyCrave to their photos. Now when they see them using that hashtag, they can repost (or regram) their photos to their Instagram account. Here's an example:
Since the introduction of Instagram stories was released in November 2016, it has become incredibly popular as a peek into the day to day lives of some of the most popular Instagrammers out there. Anything that gets posted lasts for just 24 hours. @sheshopped posted about creating pretty ice cubes for her Marks and Spencer Australia photo shoot the next day. This lets people know to expect something new on your Instagram the next day to highlight that brand and piques people’s curiosity.
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To be a leader in affiliate marketing, networks and agencies must recognize that advertisers are seeking more than just one-off leads or incremental sales. They want advocates and storytellers who can engage potential shoppers, demonstrate vertical expertise, and strengthen brand loyalty to inspire a long-term relationship. Influencers allow brands to take advantage of all the benefits of affiliate marketing, including transparency and guaranteed exposure while adding the power to connect with shoppers and strengthen brand affinity. Affiliate marketing is a proven channel, strengthened by its access to data and quantifiable results. The opportunity is now for both advertisers and their affiliate networks to embrace influencer marketing and make it as cost-effective and transparent as they have affiliate marketing. In this case, the whole – affiliate marketing and influencer marketing – is definitely greater than the sum of its parts.

Experten vermuten, dass die Öffnung für andere Unternehmen möglicherweise bald eintreten wird und somit auch kleinere Unternehmen auf der Plattform werben können. Voraussichtlich lässt die kürzlich in den USA eingeführte “Carousel-Technik” für das deutsche Instagram nicht mehr lange auf sich warten. Mit dieser können Posts mit einem Link versehen werden, was derzeit nur in der Profil-Biografie möglich ist.

Immer haarscharf an der Kante zur Schleichwerbung: Einige Influencer auf Instagram leben gefährlich. Wer nämlich Werbung und Produktplatzierungen in sozialen Medien nicht richtig kennzeichnet, kann dafür abgemahnt werden. Das gilt jedoch nicht nur für die Instagramer selbst. Auch die Unternehmen und Agenturen, die Influencer beauftragen, stehen in der Pflicht. Dabei ist die richtige Auszeichnung gar nicht so schwierig. Wir geben praktische Tipps.
Schleichwerbung ist in Deutschland in allen Medien verboten. Geregelt ist das zum Beispiel im Rundfunkstaatsvertrag (§ 7, § 58), im Telemediengesetz (§ 6), im Pressekodex (Ziffer 7) und im Gesetz gegen den unlauteren Wettbewerb (§ 5a). Wer dagegen verstößt, kann von Mitbewerbern oder Aufsichtsbehörden wie den Landesmedienanstalten abgemahnt werden.
This is a great way to get noticed by a brand and maybe even have them repost your photo, which is great for growth. But even better yet, if you get on their radar they might just contact you for a collaboration. At the very least, it’s great for brands who are thinking of working with you to see that you do product placement on your Instagram (whether or not the brands you tag actually paid you or not). I wouldn’t go overboard, though, and tag every single item in every single photo. Just whatever happens to be prominent in the photo or whatever people typically ask you about in your comments. For example, I get a lot of questions about my IKEA learning tower hack so I actually created a separate Instagram account with the tutorial link so I can tag that account (@ikealearningtower) in every one of my kitchen photos because I know there will be someone interested in that info.
Mit der Instagram-Geschichte haben sich gewisse Tricks entwickelt, wie ein Account mit wenig Aufwand mehr Follower generieren kann. Viele der Möglichkeiten sind bereits in den anderen Tipps untergebracht. Allgemein lautet die Devise “Wer mitmacht, gewinnt”. Dazu zählen das aktive Kommentieren und Liken anderer Bilder, das Folgen anderer Profile oder das richtige Einsetzen von Hashtags. Aktuelle Trends sollten bei dem Steigern der Bekanntheit immer berücksichtigt werden.

Um mit Instagram Geld verdienen zu können und potentielle Käufer in deinen Checkout zu leiten, nutze dafür idealerweise eine Kombination aus Stories und Bildern, und weise darauf hin, dass das Produkt unter dem Link in deiner Biografie erreichbar ist. Mit einem exklusiven Coupon Code kannst du im Nachgang sogar messen, welchen Effekt das gebracht hat. Wenn du reine Klicks messen willst, kannst du z.B. den URL Shortener Bitly.com nutzen. Wenn du mehrere URLs verwenden willst, nutze z.B. Linktr.ee (nutze ich selbst auch). 
Kevin Curry, is more famously known by his Instagram and YouTube name “FitMenCook”. As the founder of FitMenCook, Kevin encourages people to live their life in a healthy way. Through his Instagram posts, Kevin shares recipes designed for both men and women who want to eat healthy to maintain the work they put in at the gym. This Instagram foodie influencer has a YouTube channel with over 400k subscribers and over 1.1 million people follow him on Instagram.
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This was an awesome post, but your comment about leveraging other entrepreneurial accounts I think is spot on. Having @BussinessPeopleInc (64k followers) or accounts like that post a quote of yours or something will probably reach your target demo much more effectively than trying to replicate accounts like Dan B’s. I’m sure you know this by now though. Great blog filled with invaluable information. Keep it coming brother.
The top Influencers may balk at this payment model since they are used to pay-per-post. But again, it’s much more likely that micro-influencers will be open to this model. And to sweeten the pot, you should offer an initial “signing bonus” of free products for them to have, and also a higher commission rate unique for these affiliate Influencers. If your usual commission rate is 10–20% for the average influencer, consider going as high as 50%. Even if the ROI isn’t quite 11X, but say 5X, it’s still well worth the commission costs.

Since Instagram started in 2010, influencers have flocked to the platform to increase their audience, traffic, followers and engagement. With 29% of Instagram’s top posts coming from influencers or brand ambassadors, they are dominating the game when it comes to user generated content, and with statistics showing that Instagram has over 700 million monthly users it is now over twice the size of twitter. This isn’t something that should be ignored, especially for brands when they are looking at Instagram affiliate marketing strategies.
Do your due diligence and research your potential partner. Do any red flags pop up when you Google their name? Is there bad buzz around them in their specific niche? Do they play well with other Influencers and/or brands? This is important because the minute you attach your brand to a bad Influencer, it may take a long time for your reputation to recover.
…as an experiment, though, it certainly is interesting. Your work is highly respected (including by our company, which has many women working across a number of areas) but I must admit, I’m glad it was just an experiment. There are many facets to advertising, and this covered one type–the living vicariously through perfectly-presented images of luxury.
The following stats speak volumes. As much as 8 mln business profiles and over 1 mln advertisers are currently registered with Instagram. Businesses take the solution seriously as it has one of the highest engagement rates among the social platforms. It outranks Twitter, LinkedIn, Snapchat and any other popular social networks, ranking #2 right below Facebook. With that said, if you want to keep up with the pace of the times you should harness the power of Instagram marketing, the sooner the better.
Ideally, you should take photos of yourself holding the product. You may also want to create posts that show the effect of the product. If you’re an affiliate marketer for makeup, you might post a before and after photo of what you look like before and after you put on the makeup. There are a ton of ways to do this – how you choose to market the product or service is completely up to you.
Was möchte dein Publikum überhaupt für Inhalte sehen? Da du nicht ein x-beliebiges Publikum ansprechen möchtest, sondern zielgruppengerichtete Inhalte liefern willst, ist diese Frage von großer Bedeutung. Mache dir Gedanken, um die Personen, die du mit deinem Account erreichen möchtest. Dafür ist es sinnvoll, Themenfelder von Interesse zu finden. Um diese zu entdecken, ist es von Nutzen eine Buyer-Persona zu kreieren. So hast du im Anschluss eine Vorstellung von den hauptsächlichen Interessen deiner Follower und kannst so einen idealen und vor allem spezifischen Content erstellen.
Make it easy for brands to find you by adding your contact e-mail in your Instagram bio and on an easy-to-find contact page on your blog. You can even have a form to fill out to make it easier and avoid spam but I would personally always list an actual e-mail address since some people just don’t like these online forms (and then get yourself a good spam filter).
Es gibt verschiedenen Regeln, wenn es um Sponsored Posts geht. Trotzdem sollten Sie, um das Vertrauen Ihres Publikums nicht zu verspielen, stets einen Hashtag #sponsored hinzufügen, wenn es sich um einen Sponsored Post handelt. Und noch etwas zur Beruhigung: 69 Prozent der Influencer haben in einer Umfrage erklärt, dass Transparenz bezüglich ihrer Kooperationen keinen Einfluss darauf hatte, wie Kunden sie wahrgenommen haben.
This was an awesome post, but your comment about leveraging other entrepreneurial accounts I think is spot on. Having @BussinessPeopleInc (64k followers) or accounts like that post a quote of yours or something will probably reach your target demo much more effectively than trying to replicate accounts like Dan B’s. I’m sure you know this by now though. Great blog filled with invaluable information. Keep it coming brother.

Influencer networks are companies that connect bloggers and influencers with brands. Some will have you apply for campaigns yourself while others will contact you if they have a brand who’s interested in you. For those networks where you apply yourself, they’ll have either a web platform or a phone app where you go in and look at all of the open campaigns and apply to those that interest you. Sometimes they’ll let you come up with a pitch that includes a rate you decide on yourself, other times it will be a fixed rate and you can decide if this amount is worth the effort of applying for and then, if you get picked, doing the work involved. Influencer networks can be a great tool, especially when you’re first starting out and want the chance to work with some bigger brands that might not yet have you on their radar.


Sponsored Posts wurden 2013 in den USA eingeführt. Zu den ersten bekannten Marken gehörten damals, unter anderem, Michael Kors, Levis und General Electric. Seit dem 20. April 2015 gibt es Instagram Werbung und Sponsored Posts auch in Deutschland. Zunächst sollen die Werbeanzeigen nur von ausgewählten Unternehmen geschaltet werden, die bereits auf der Plattform aktiv sind. Damit will Instagram sicherstellen, dass die Unternehmen viele Follower haben und die Werbung “kreativ und interessant” sei.
Influencer networks are companies that connect bloggers and influencers with brands. Some will have you apply for campaigns yourself while others will contact you if they have a brand who’s interested in you. For those networks where you apply yourself, they’ll have either a web platform or a phone app where you go in and look at all of the open campaigns and apply to those that interest you. Sometimes they’ll let you come up with a pitch that includes a rate you decide on yourself, other times it will be a fixed rate and you can decide if this amount is worth the effort of applying for and then, if you get picked, doing the work involved. Influencer networks can be a great tool, especially when you’re first starting out and want the chance to work with some bigger brands that might not yet have you on their radar.
Make it easy for brands to find you by adding your contact e-mail in your Instagram bio and on an easy-to-find contact page on your blog. You can even have a form to fill out to make it easier and avoid spam but I would personally always list an actual e-mail address since some people just don’t like these online forms (and then get yourself a good spam filter).
Von 2014 bis 2018 ist die Zahl der monatlich aktiven User von 200 Millionen auf 800 Millionen gestiegen. Davon sind ganze 500 Millionen Nutzer täglich aktiv. Die Relevanz des Netzwerks ist für Marketer und Firmen offensichtlich nicht mehr von der Hand zu weisen. Anand Srinivasan berichtet auf Falcon, dass die verbrachte Zeit auf der Plattform jährlich um 80 Prozent steigt. Doch wie sticht man bei diesen hohen Nutzerzahlen aus der Masse heraus und kreiert eine erfolgreiche Instagram-Präsenz mit zielgruppengerichtetem Content und einer hohen Reichweite?
The approach you choose should also depend on how much you’re willing to spend. A larger budget allows you to partner with larger influencers who can get you as much exposure as possible. However, influencer marketing is known to be expensive. Another option is to target micro-influencers in your niche who don’t have millions of followers but have thousands of highly engaged followers.
Technically this should go before #7 and #8 because you need to figure out your rates before you can do sponsored content. That said, most sponsored content starts out as free gifting, which means you don’t actually need to know rates in the beginning since you’ll just be getting free product in exchange for your Instagram and blog posts. I also wanted to talk about sponsored content and influencer networks before I get into rates because I’ve had two very different experiences with the two when it comes to how much they pay.

Create an Engaged Community – An engaged community, that comment on, like, and share your posts is key to becoming a successful influencer. To create this type of community you will need to put in the work – constantly and consistently post high-quality images that interest and inspire your audience, ask questions, respond to comments, and become a well-known figure within your niche.
If you focus on a niche that has a highly engaged following it is more likely to be successful. @afterpay obsession is one of those affiliates. It is for people who want to shop at stores that offer Afterpay. If a brand has any great promotions, they will let their users know so they can grab the bargain and pay in installments. They have a very active Facebook page but they use their Instagram page to highlight products, but also to encourage brands to work with them.
Shopping on Instagram has been around for about a year, but has been reserved only for select businesses based in the US. However, in March 2018, Instagram rolled out Shopping on Instagram across the globe. This feature is now available for 45+ countries and counting. It is also accessible to any business or influencer who has an Instagram Business account (although you will first need to get your account approved for shopping).

Follower vertrauen ihren Idolen und kaufen sich gern die empfohlenen Produkte – eine perfekte Marketingstrategie vieler Firmen. Vor allem ist der kreative Spielraum für die Zusammenarbeit mit Bloggern riesig. Sie sind ein einflussreicher Werbeträger in der heutigen Zeit. Dabei können Unternehmen sowohl Online- als auch Offline Projekte mit ihnen konzipieren. Am Ende soll sich die Partnerschaft auch in höheren Umsätzen sichtbar machen.
One way to increase your chances of getting good ROI through Instagram marketing is by being as targeted as possible in the people you’re going after. For example, if you have an online store that sells formal shoes, you might want to target influencers that specialize in “professional footwear for men” as opposed to influencers that are in “men’s fashion.”
Kimberly Kardashian West, American reality television personality and socialite has recently dropped down in rankings too. She fell from the third rank to number six currently with 104 million followers. She’s the most popular member of the Kardashian-Jenner clan on Instagram, posting mostly about herself, her family members, and her brand KKW Beauty.

Whether you are a brand or an influencer, creating a good Instagram profile isn’t as easy as it sounds. In principle it’s simple - take a good photo, upload it, add a filter and upload it. However, some of the most successful accounts have taken steps to make sure their Instagram stands out from the crowd so that they can gain more followers, and if they are an influencer, it paves the way for big brands to want to work with them to reach a wider audience.
On the one hand I have to agree with some of previous commenters who failed to see a clear objective of this experiment. Was it to show how Instagram can help ALL types of businesses because to me the tactics you used seemed best suited to lifestyle/consumer brands not so much professional services. Also, as a female, and long-time reader of your blog, I was a little disappointed at the sexist overtones of some of your tactics – I don’t see how bikini clad models have to do with entrepreneurship or your brand in general.
To succeed in affiliate marketing, a publisher needs to deploy thousands of links in multiple places to increase the number of clicks and conversions. On IG, the only place to put a hyperlink is in one’s bio. Links anywhere else are not clickable, for example, links in posts. Many affiliates include links in the hopes that people will copy and paste them into their browsers, but that’s a terrible strategy. So, what is an affiliate marketer to do?
Warum der Hashtag Werbung ausreicht, bleibt mir nach wie vor ein Rätsel. Ich mein, warum zwingt man die ganzen “Influencer” nicht dazu, klar und deutlich Werbung oder Anzeige zu schreiben, wenn sie dort schon mit Beiträgen Geld verdienen? Ein Hashtag ist nur ein Hashtag von vielen und viele hängen das #Werbung auch nur am Ende, bei all den anderen Hashtags mit dran. Ganz merkwürdige Regelung, wie ich finde.

Die Qualität der Werbeanzeigen und die Relevanz der Werbung sind ebenfalls wichtig. Instagram vergibt für jede Werbeanzeige eine bestimmte Punktzahl. Die Punkte drücken aus, wie relevant die Anzeige für Dein Zielpublikum ist und wie Deine Nutzer auf die Werbeanzeige reagieren. Die Punktezahl Deiner Werbeanzeige erhöht sich, wenn Deine Nutzer positiv auf die Anzeige reagieren. Die Punktezahl sinkt, wenn die Nutzer negativ auf die Werbeanzeige reagieren und diese ausblenden lassen. Werbeanzeigen mit einer höheren Punktzahl werden bevorzugt geschaltet. Instagram vergibt eine weitere Zahl für die Werbeanzeigen. Diese gibt genau an, wie stark die Plattform denkt, dass ein Nutzer eine bestimmte Aktion ausführt. Hast Du beispielsweise eine Werbeanzeige aufgegeben, bei der die Nutzer Deine Webseite besuchen sollen, stellt dies eine solche Aktion dar.

Choose either an existing post and select Edit, or create a new post. Click on the image where you would like to add a shoppable tag. Enter the name of the product you would like to tag, and then select it as it appears in the search box. You can drag the tag around the screen to ensure it doesn’t block too much of the image. Once finished, Preview the image, and then select Done > Share.
You will see that I created a simple image with some selling features, noting the SALE, warranty, RETURNS and a big SWIPE UP which was pointing to my http://bit.ly/amazonferrariwatch URL I created from the Amazon Associates Affiliate Offering code (yea it’s a mouthful) but it’s the big long messy URL in the image below (which is from Bit.ly dashboard). This is an amazing officially licensed Ferrari watch backed with a 2 year warranty and FREE returns. It doesn’t get any nicer of a “sell” than offering all these things to an automotive enthusiast following like I have!
As for Instagram, having a business account makes it even easier for brands to contact you but I would personally shy away from switching since there’s a lot of whisper in the blogging world that Instagram will soon make business accounts pay to get their content seen by anyone. If you’re interested in reading more of my thoughts, check out my Instagram growth blog post – point #10).
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