With the boom in subscription boxes, unboxing videos have become quite popular. If your audience spends a lot of time on YouTube, then partner with an influencer who can showcase your product. The benefit of influencer marketing is how personal it is. Think about how powerful your campaign will be when followers feel as though they’re experiencing the unboxing along with the influencer. They’ll likely be receptive to clicking the link the influencer shares in order to learn more about you and your products.
Your customers' photos: Linked to this is the use of User Generated Content on your account. Get customers to share their images of your products and re-gram (download "Repost for Instagram" app to repost your customers' photos). This is a proven successful method of selling and would make a great addition to your account. It also calls for you to start up your own unique hashtag which you can then promote to all your customers: it’s a seriously slick way to make yourself stand out from the crowd. For example, White Castle asks their customers to use #MyCrave to their photos. Now when they see them using that hashtag, they can repost (or regram) their photos to their Instagram account. Here's an example:
Now that we have understood who an Instagram Influencer is, let’s take a look at the most popular Instagram influencers these days. You can be in the search of daily inspiration or simply wanting to follow the most popular personalities on Instagram. Regardless, Instagram offers a wide variety of content and influencers that anyone can choose from based on your own preferences. We created a top 10 list of Instagram Influencers based on their followers.
Unternehmen können in organischen Beiträgen Produkte mit einem Preisschild markieren, sodass Instagrammer mit einem Fingertipp alle wichtigen Informationen zum Produkt sehen und es dann ganz unkompliziert in den Warenkorb packen können. Für diesen Schritt öffnet sich innerhalb der App ein neues Fenster mit der Produktseite im Online-Shop des Unternehmens.
Mit den Carousel Ads verleihst Du Deinen Werbekampagnen noch mehr Tiefe. Die Nutzer können durch Wischen in einer einzelnen Anzeige noch zusätzliche Bilder oder Videos sehen. Du kannst maximal 10 Bilder oder Videos in einer einzigen Werbeanzeige darstellen. Die Carousel Ads erscheinen wie die Fotos und Bilder zwischen den normalen Beiträgen auf Instagram. Die Anzeigen bestehen aus Deinem Benutzernamen, dem “Gesponsert-Hinweis”, einem Text und einer Call-to-Action. Unterhalb der Videos oder Bilder befinden sich kleine Punkte und diese machen die Nutzer von Instagram darauf aufmerksam, dass sie durch ein Wischen weitere Inhalte sehen können.
Hi Stef, so sorry to hear you still haven’t gotten your money back. Ugh how frustrating! After the fact I’ve heard several not-so-great accounts of Modern Thrive so I am definitely much more careful now. I’ve reported her as well to the Consumer Protection Agency and to Instagram, but I’m not sure it’s helped. At least in terms of content, I’ve now covered everything I would have covered during the workshop and lots more in these three posts. It’s the least I can do!
Tip #3 is to consistently post valuable content to your followers. Now valuable content will be different in each niche, but a good rule of thumb is to post inspiring, helpful, informative or motivational pictures and videos at least once a day. If you’re struggling to come with ideas on what to post just go look at what other influencers in your niche are posting, and post similar content. Of course you’ll want to make it unique, but looking at other accounts is a good way to figure out what type of posts the people in your niche respond to the most. An important thing for to mention here is to avoid making your account a pitch fest. Of course your goal is to get people to click the links in your bio, but if you make every other post about an offer or a link all your going to do is piss people off, and ultimately lose followers. I’ve found that one promotional post per week is the sweet spot to not piss off your followers, but make sure they know you have an offer out there.
For influencer networks, I’ve found the average rates to be quite a bit lower. The average rate for gigs I was accepted for through Popular Pays, for example, was about 30% lower than the rates I was able to get through direct e-mail collaborations. I assume this is because these influencer networks have influencers compete with one another so everyone lowers their rates a bit in hopes of getting the gig. With a brand who e-mails you, on the other hand, you already know they want to work with you so you’re more confident in sticking with your full rates. I would say $10 CPM is a great starting point for e-mail negotiations (if you’ve got the engagement and photo quality to back it up) vs. $5 CPM is about the lowest you should accept / offer for influencer networks.
I have heard good things about all three but also am a bit skeptical of some of the reviews. I have a social enterprise based around my company as well and so I think it will be an easy sell for affiliates, so, just as important as the functioning of the app is the actual access to affiliates who are willing to work with us. In this sense, Refersion seems great with everything they are doing!
With success and online recognition comes some responsibility. You can use your online reach to tell other people that sex sells ( a bit obvious by now) or you can write something interesting that furthers knowledge and fuels productive conversations. Adding boobs and butts in the name of testing and experimentation is not adding any value to the conversation. You put so much work on your blog and a ton of people appreciate it. There was not need for this. I don’t care much about these things normally but those pictures really upset me.. maybe because I thought you were a thoughtful guy. Nevermind.
Doberschütz nimmt den Kampf mit der großen Nummer aus den USA an. Doch es gibt mehrere Hürden: „Das größte Problem ist, die Menschen zur Anmeldung zu bewegen.“ Viele Otto-Normal-Instagram-Nutzer seien skeptisch, ihre Daten inklusive E-Mail-Adresse weiterzugeben, nur um dann die Outfits der Influencer shoppen zu können. Umso beeindruckender, dass es Liketoknow.it geschafft hat, so viele Instagram-Nutzer auch in den eigenen Dienst zu ziehen. Weil die Anmeldungen ausbleiben, musste der StyleLike-Gründer schnell umdenken. „Wir schicken die Nutzer jetzt ohne Anmeldung direkt zu Shopping-Landingpages der Influencer.“ Damit gleicht StyleLike jetzt eher den beiden anderen Konkurrenten Like2Buy und Have2Have.it.
Make sure your bio includes some good information about you or your company - you have 150 characters to show off what you’re about. Make sure you include your website link, and a way of contacting you as well - this is important for influencers, and also brands. At the moment it isn’t possible to search bios for keywords and hashtags, so don’t worry about using those in your bio.
Include relevant information about the photograph and ask a question to your followers. This is important to drive engagement to your posts and it gives people the information they are looking for. Geo-tagging can help when customers want to find out where something is. A blogger utilising geo-tagging might include where they are in the photograph, while brands should geo-tag store locations to make it easier for people to find.
Warum der Hashtag Werbung ausreicht, bleibt mir nach wie vor ein Rätsel. Ich mein, warum zwingt man die ganzen “Influencer” nicht dazu, klar und deutlich Werbung oder Anzeige zu schreiben, wenn sie dort schon mit Beiträgen Geld verdienen? Ein Hashtag ist nur ein Hashtag von vielen und viele hängen das #Werbung auch nur am Ende, bei all den anderen Hashtags mit dran. Ganz merkwürdige Regelung, wie ich finde.
When the giveaway ends and it’s time to send out your product to the winner, make sure you communicate directly with the winner themselves and try to get some additional marketing goodwill from this. You can ask the winner to post about their winning on their own social media pages so that their friends and family learn about your brand. You can also incentivize the winner to refer friends and family by providing them with additional discounts for doing so. If you’re not keen on giving away your product for free you could also host a contest that allows the winner to purchase your product but at a significant, one-time discount.