When an Instagrammer posts a product picture on Instagram, they usually tag the brand they are promoting in the comment as well as a link to the specific product. This means that when people are browsing and reading the comments your brand will be on the eyes of potential customers. If they click on the tag, they will be directed to your Instagram page, and if they copy and paste the link to the product you will gain more traffic so it’s a win-win situation.
If you already have an eCommerce shop, or sell products on platforms like Etsy or Amazon, then using the ‘Shopping on Instagram’ feature to increase your revenue is a must. Shopping on Instagram has suddenly made it much easier to sell products and make money on Instagram. So let’s find out more about Shopping on Instagram, and how to set it up on your Instagram account…
I personally use Reward Style, which is a little more exclusive (there’s an application process involved). It’s more fashion based, which is not as ideal for me, and as thus I’ve recently signed up for Link Share (Rakukaten) as well. To give you an idea, I’m making about $100 per month (which is really not a lot) with Reward Style – meaning blog visitors are spending about $1500-2000 through affiliate links. I only link about 20% of my links through them though, since a lot of the home decor / baby items I share on my blog aren’t part of the Reward Style program. Once I’ve had some experience with other affiliate programs and how well they work for a lifestyle blogger like myself, I’ll make sure to update this post.
Die Modefirma x kontaktiert einen Mode-Blogger y mit der Anfrage, ob dieser ein Bild mit einer speziellen Markenkleidung der Firma x auf seinem Instagram-Profil veröffentlichen möchte – eine Werbekooperation zwischen Modelabel und Fashion Blogger. Der Verdienst sogenannter Advertorials – bezahlte Artikel und Fotos, wo Blogger ein Produkt vorstellen – hängt von vielen Faktoren ab, zum Beispiel, Reichweite, Traffic der Webseite oder die Anzahl der Fans in den sozialen Netzwerken.
Wichtig ist es ebenso die formellen Aspekte im Blick zu behalten. Wer regelmäßig mit Instagram Geld verdienen will, der macht das gewerblich. Beschäftige dich also mit den Grundlagen der Buchhaltung und setze von vor herein auf ein anständiges Setup mit z.B. FastBill. Ordentliche Angebote und Rechnungen wirken auch auf Kunden professioneller und erhöhen die Chance auf große Umsätze.

Make it easy for brands to find you by adding your contact e-mail in your Instagram bio and on an easy-to-find contact page on your blog. You can even have a form to fill out to make it easier and avoid spam but I would personally always list an actual e-mail address since some people just don’t like these online forms (and then get yourself a good spam filter).
When the giveaway ends and it’s time to send out your product to the winner, make sure you communicate directly with the winner themselves and try to get some additional marketing goodwill from this. You can ask the winner to post about their winning on their own social media pages so that their friends and family learn about your brand. You can also incentivize the winner to refer friends and family by providing them with additional discounts for doing so. If you’re not keen on giving away your product for free you could also host a contest that allows the winner to purchase your product but at a significant, one-time discount.
There are new marketing tactics popping up every single day. Ebooks. Whitepapers. Facebook ads. Twitter. Blogging. When you’re first getting started in the dropshipping game, it can be tough to figure out which ones you should be focusing on. Instagram influencer marketing has helped some stores skyrocket their sales overnight. Marketing on Instagram is one channel you should definitely explore. Instagram influencers have grown large audiences who, when shown the right product (that’s where you come in), will convert.
Stories haben die Instagram-Community im Sturm erobert. Das direkt von Snapchat kopierte Feature versprach von vornherein ein Erfolg zu werden, war es doch bereits auch bei den Usern der Konkurrenz sehr gefragt. Das Potential ist nicht eben gering, bei der hohen Anzahl an täglichen Usern. Allein 150 Millionen Nutzer schauen sich täglich Stories an, wobei ein Drittel der angesehenen Stories Markeninhalte sind. Daher rollt Instagram ab sofort Anzeigen in den Stories für Werbetreibende aus. So sollen Unternehmen die Möglichkeit erhalten, Usern ganze Geschichten in Vollbild als Video, Bild oder Gif zu präsentieren und bekommen gleichzeitig auch erweiterte Funktionen für die Insights, die Unternehmensprofile innerhalb der App direkt einsehen können. In den Insights lassen sich Daten zu
Now, each product promoted on Instagram can have a direct link to its products page either on Etsy, Amazon, an online store or somewhere else. This makes it easy for Instagrammers to immediately purchase something that has caught their eye as they are browsing their feed. And it makes it much much easier for eCommerce stores to drive traffic and sales from their Instagram posts.

The bulk of the money that I earn through blogging and Instagram is through sponsored collaborations. Essentially, a brand or shop will provide me with one or more products and I will incorporate them into an Instagram or blog post (or two, or three). How do you go about getting sponsored collaborations? By working with brands that reach out to you and/or by reaching out to your favourite brands to see if they want to collaborate.
As an affiliate manager, the evolution of influencers in the performance marketing space is a trend I have kept a close eye on. Early on, I saw the value of content affiliates, but remained a minority among my peers. Now, the tide has changed. Influencer marketing has infiltrated the affiliate marketing world. Merchants see the value of influencers’ reviews for conversions and requests for affiliate managers to recruit influencers have grown exponentially. Affiliate managers now spend much of their time diligently crafting custom emails with the hopes of recruiting the next top performing influencer. However, many of these hours are wasted because of one common mistake. Many managers overlook the first essential step in the recruitment process: creating the prospect list.  An unqualified list results in failure, no matter how brilliant your recruitment outreach.
As for Instagram, having a business account makes it even easier for brands to contact you but I would personally shy away from switching since there’s a lot of whisper in the blogging world that Instagram will soon make business accounts pay to get their content seen by anyone. If you’re interested in reading more of my thoughts, check out my Instagram growth blog post – point #10).
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