Technically this should go before #7 and #8 because you need to figure out your rates before you can do sponsored content. That said, most sponsored content starts out as free gifting, which means you don’t actually need to know rates in the beginning since you’ll just be getting free product in exchange for your Instagram and blog posts. I also wanted to talk about sponsored content and influencer networks before I get into rates because I’ve had two very different experiences with the two when it comes to how much they pay.

Doberschütz nimmt den Kampf mit der großen Nummer aus den USA an. Doch es gibt mehrere Hürden: „Das größte Problem ist, die Menschen zur Anmeldung zu bewegen.“ Viele Otto-Normal-Instagram-Nutzer seien skeptisch, ihre Daten inklusive E-Mail-Adresse weiterzugeben, nur um dann die Outfits der Influencer shoppen zu können. Umso beeindruckender, dass es Liketoknow.it geschafft hat, so viele Instagram-Nutzer auch in den eigenen Dienst zu ziehen. Weil die Anmeldungen ausbleiben, musste der StyleLike-Gründer schnell umdenken. „Wir schicken die Nutzer jetzt ohne Anmeldung direkt zu Shopping-Landingpages der Influencer.“ Damit gleicht StyleLike jetzt eher den beiden anderen Konkurrenten Like2Buy und Have2Have.it.
I promote many products and services, so I wouldn’t want to use my link to market only one. On the other hand, you might be focused and very passionate about promoting one item. You could add your affiliate link—shortened, cloaked or branded—to your profile or create an account specifically for that item. For instance, you’re passionate about writing and want to promote Grammarly, a free grammar checker, and vocabulary enhancement app. You create an account called @awesomewriter and posts writing tips and motivational quotes. Your bio reads, “Improve your writing with this free software app. Click below to learn more. #Ad.”
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