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The bulk of the money that I earn through blogging and Instagram is through sponsored collaborations. Essentially, a brand or shop will provide me with one or more products and I will incorporate them into an Instagram or blog post (or two, or three). How do you go about getting sponsored collaborations? By working with brands that reach out to you and/or by reaching out to your favourite brands to see if they want to collaborate.
The most effective ways to do this are either by negotiating a hybrid payout with a flat fee or by offering products in exchange for the posts, both often accompanied with an appealing commission rate. Besides the money or product received for the feature, the commission rate that the influencer is also receiving can potentially last as long as the posts remain visible to their viewers. Often, the commission structure has served as even more motivation for them to push the products and brand more with their followers and subscribers. It’s a win-win situation—an increase in sales and brand awareness for the advertiser and an additional source of income for the influencer.
On Instagram, hashtags are your best friend. They’ll put your post in front of thousands more people. That will earn you more followers, and, hopefully, more sales. Make sure you add relevant hashtags to all posts promoting the product or service. Going back to our health food blogger example, she might add hashtags like #healthyliving and #cleaneating to her affiliate posts.
I think the whole thing with it now being paid for has ruin what it is. It was a chance that every day people got a chance to feel special and be known just for doing what they do…eat out, shop, create etc. Now its just another platform in which experts have taken over and turned into a platform for making money which ruin what it is…. cant just be liked for who you are now people are projecting this “perfect” life bullshit and I’m so over it… Even when celebrities started getting on there it was cool because you got to see a personal side to them and once again they sell out for money (or pay someone to do it for them) and once again just turned into another social outlet taken over by fake and rich people… lame

Story Highlights: Eine Story von dir gefiel dir so gut, dass deine Follower die Möglichkeit haben sollen, diese öfter und langfristig zu sehen? Gar kein Problem, denn seit letztem Jahr kannst du deine Storys archivieren und als Highlights posten. Diese sind dann auf deinem Account über deinem Feed zu sehen. Dabei kannst du so viele Highlights festhalten wie du magst. Vor allem für aktuelle Werbekampagnen oder Stories, die einen Link und bestimmte Hashtags enthalten, eignet sich die Funktion wunderbar. So finden deine Abonnenten länger einen Zugang dazu und haben das Highlight direkt oben auf deinem Account angeordnet präsent. Da User, die noch nicht zu deinen Followern zählen, sich eher die Story-Highlights anschauen, bevor sie den ganzen Feed runterscrollen, ist diese Funktion ein wahres Marketinggeschenk. Wir bei OnlineMarketing.de haben bislang drei Highlight-Kategorien angelegt: Artikel, Tech und Highlights.
You can promote your latest products, acquire new customers, or even communicate directly with your existing ones. Instagram has reached 800 million monthly active users. According to KISSmetrics, 70% of Instagram users have already looked up various brands on the platform and actually want to consume their content. This is exactly why marketing on Instagram can be so effective for your ecommerce business.
I don’t have experience with all that many influencer networks so I can’t give a comprehensive review or even list them all. Those that I’ve got decent to good experience with are Popular Pays (my favourite Instagram influencer app and where I got my very first paid gig last summer, with one of my favourite brands no less), Social Fabric (although most of their gigs are US only and they’re vigilant about that), Muse Find and Revfluence. I also signed up for the following networks, but haven’t gotten much (or even any) work through them: Collabor8, Collectively, IZEA, Linqia, Nichify, and TapInfluence. Some of these don’t pay well versus others I just haven’t been contacted much, which could be because I’m based in Canada and a lot of these influencer networks focus on US brands who want US influencers (even though my reach in the US is about the same as fellow US-based mom bloggers).

Im Übrigen muss die Auszeichnung nichts Negatives sein. Schließlich ist den meisten Followern ohnehin bewusst, dass die Influencer die teilweise aufwendigen Kanäle mit täglichen Postings nicht umsonst betreiben, sondern damit auch Geld verdienen oder sogar ihren Lebensunterhalt damit bestreiten. Wer damit offen umgeht, ist authentisch. Die Berliner Lifestyle-Bloggerin Masha Sedgwick erzählt im Interview mit der W&V, dass ihre Leserschaft auf werbliche Posts nicht anders reagiert als auf persönliche Posts. Es hinge jedoch auch davon ab, wie diese gestaltet sind.
The truth is that both influencer and affiliate marketing are powerful ways to educate your target audience and turn them into customers. Not understanding the differences and how each strategy works means you miss out on opportunities to increase your reach and grow your business. You see, it’s not about relying on just one strategy all the time but instead figuring out which one meets your current goals and alternating between the strategies.
Weil es so schwer ist, Nutzer zur Anmeldung zu bewegen, denkt Doberschütz schon über neue Möglichkeiten nach, das Projekt zum Erfolg zu führen. Er hat einen Exit-Intent-Layer eingebaut. Wenn man die StyleLike-Seite verlassen will, erscheint ein Pop-up, das ein kostenloses E-Book über Instagram-Erfolg verspricht – wenn man seine E-Mail-Adresse hinterlässt. Auf diesem Weg will Doberschütz Nutzer langfristig an sich binden. Denn in Zukunft will er StyleLike zu einer Monetarisierungs-Plattform für Fashion-Influencer aufbauen – egal, wo die ihre Inhalte posten. Außerdem will er eine Instagram Academy gründen. In Online-Kursen soll jeder dort lernen, wie er bei Instagram mehr Follower aufbauen kann. Und Brands würden sich nach besseren Analysemöglichkeiten für visuelle Inhalte sehnen und so überlegt Doberschütz, eine Plattform für Influencer-Stockfotos zu gründen. Da steht viel auf dem Plan. Allzu leicht scheint es also nicht zu sein, mit Liketoknow.it im Kerngeschäft zu konkurrieren. Daher sucht sich Doberschütz eben auch andere Bereiche, um Geld zu verdienen.
Don’t Buy Fake Followers – Although brands might be impressed at first glance with your follower numbers, it won’t take long for them to realize that your audience isn’t worth paying for. A few clicks to check on engagement levels and how your followers have responded to your posts will tell them that you have bought your followers, not organically grown your audience. This isn’t the type of audience that will get results for businesses, and consequently, people won’t want to pay you to promote their posts.
When an Instagrammer posts a product picture on Instagram, they usually tag the brand they are promoting in the comment as well as a link to the specific product. This means that when people are browsing and reading the comments your brand will be on the eyes of potential customers. If they click on the tag, they will be directed to your Instagram page, and if they copy and paste the link to the product you will gain more traffic so it’s a win-win situation.
Pretty In Pink @zaful #ootd #outfit #outfitoftheday #currentlywearing #whatiwore #whatiworetoday #wiwt #instafashion #fashionstyle #fashionista #fashion #fashionable #style #stylish #fashionbloggers #styleblogger #geelongblogger #australianblogger #geelong #australia #greekblogger #greece #fashionblogger #stylebloggers #photography #photos #photo #fashionphotography
One way to increase your chances of getting good ROI through Instagram marketing is by being as targeted as possible in the people you’re going after. For example, if you have an online store that sells formal shoes, you might want to target influencers that specialize in “professional footwear for men” as opposed to influencers that are in “men’s fashion.”

Instagram ist ein kostenloser Onlinedienst zum Teilen von Bildern und Videos und besteht seit 2010. Die beliebte Plattform gehört zu Facebook und kann mittels einer gleichnamigen App auf Geräten mit den Betriebssystemen Windows 10, iOS und Android genutzt werden. Dank einer innovativen Mischung aus einem Microblog und einer audiovisuellen Plattform lassen sich die Bilder über Instagram in den anderen sozialen Netzwerken verbreiten. Mittlerweile nutzen Instagram mehr als 500 Millionen Menschen auf der ganzen Welt. Aufgrund der vorhandenen Funktionen und der großen Beliebtheit eignet sich der Onlinedienst hervorragend für Werbung. Trotz der vielen Vorteile profitieren die Nutzer von transparenten und fair kalkulierten Kosten für Instagram Werbung.
Dieses Instagram Feature ist seit 2016 auf der Plattform verfügbar. Von Snapchat adaptiert, ist diese Funktion ein wahres Geschenk für Marketer. Obwohl das Posten von Videos und Bildern im Feed immer noch die Hauptfunktion des sozialen Netzwerks darstellt, gewinnen Stories immer mehr an Bedeutung und sollten unbedingt von dir genutzt werden. Dieses Feature generiert tatsächlich mit das höchste Engagement und hat viele Zuschauende. Vor allem (noch) kleine Accounts können durch die Konzentration auf die Features bei Intagram Stories an enormer Reichweite gewinnen.
Your customers' photos: Linked to this is the use of User Generated Content on your account. Get customers to share their images of your products and re-gram (download "Repost for Instagram" app to repost your customers' photos). This is a proven successful method of selling and would make a great addition to your account. It also calls for you to start up your own unique hashtag which you can then promote to all your customers: it’s a seriously slick way to make yourself stand out from the crowd. For example, White Castle asks their customers to use #MyCrave to their photos. Now when they see them using that hashtag, they can repost (or regram) their photos to their Instagram account. Here's an example:
Abonnenten sind nichts Permanentes. Um sicherzustellen, dass deine Follower deine Inhalte weiterhin interessant finden und dir erhalten bleiben, solltest du beachten, dass du regelmäßig Inhalte lieferst, per Nachrichten interagierst und dich authentisch zeigst. Außerdem kannst du deinen Abonnenten folgen. So zeigst du Kundennähe und kannst durch Likes oder Kommentare für Fotos deiner Follower eine durchgehende Präsenz sowie Interesse zeigen. Diese Nähe zu den Usern wird langfristig gesehen auch deine Reichweite positiv beeinflussen.
The approach you choose should also depend on how much you’re willing to spend. A larger budget allows you to partner with larger influencers who can get you as much exposure as possible. However, influencer marketing is known to be expensive. Another option is to target micro-influencers in your niche who don’t have millions of followers but have thousands of highly engaged followers.
A practical way to generate affiliate commissions through IG is to add a link to your website or blog. Many affiliate marketers use IG as a traffic source. As traffic flows to your site, visitors will discover your content and stumble upon affiliate links. You might even create a unique URL and welcome page for your IG traffic. For example, chadtennant.com/instagram. Your welcome page could acknowledge your presence on IG and provide a brief intro about you and your offerings. For example,
The top Influencers may balk at this payment model since they are used to pay-per-post. But again, it’s much more likely that micro-influencers will be open to this model. And to sweeten the pot, you should offer an initial “signing bonus” of free products for them to have, and also a higher commission rate unique for these affiliate Influencers. If your usual commission rate is 10–20% for the average influencer, consider going as high as 50%. Even if the ROI isn’t quite 11X, but say 5X, it’s still well worth the commission costs.
Another great way to get the most out of Instagram influencers in your affiliate program is to host a product giveaway with them. Influencers love running giveaways because they receive excellent engagement from them and gain a lot of new followers in the process. When you structure the giveaway with the influencer you do want to make sure that it’s not one sided and you get some new followers for your social media accounts as well. At the end of the day, it’s a great way to get some new followers and get some great marketing out there for the cost of your product, which is usually a brand’s preferred currency.
Deine Zielgruppe und der Wettbewerb spielen bei den Kosten für Instagram Werbung ebenfalls eine Rolle. Die Kosten für eine Werbeanzeige auf der Plattform Instagram werden höher, wenn es andere Unternehmen gibt, die mit Dir um die gleiche Zielgruppe konkurrieren. Findest Du eine Nische, sinken die Kosten für die Instagram Werbung. Es macht definitiv einen großen Unterschied im Hinblick auf die Kosten, zu welcher Jahreszeit Du eine Werbeanzeige auf Instagram schaltest. Gibst Du Werbeanzeigen vor Weihnachten oder vor Ostern auf, kämpfst Du mit viel mehr Unternehmen um die begrenzt verfügbaren Werbeflächen. Aufgrund dessen steigen die Preise für die Instagram Werbung.

Die Auswahl der Bilder ist entscheidend. Da die Bildsprache Trends unterliegt, muss sie stetig auf Aktualität überprüft werden. Instagram stellt verschiedene Bildtools und Filter zur Verfügung, sodass ein fesselndes Bild entsteht. Unternehmen sollten sich über die Möglichkeiten für visuelles Storytelling informieren, um die Inhalte zielgruppengerecht und in einer kreativen, hochwertigen Umgebung zu präsentieren.


There are dozens of affiliate marketing programs available which you can sign up with. Therefore, you need to choose the correct niche for you. If you known to trend on Instagram because of fashion, then you should choose a fashion affiliate program. However, if your Instagram followers follow you because of fitness, then you should to go for the fitness affiliate program. In a nutshell, always choose a program which your audience will relate well with.
If you are just getting started, it is a perfectly fine strategy to come up with special offers for influencers. One such offer could be giving them 5% (or some other number) lifetime commissions on sales made by affiliates who sign up due to them. Another idea could be to consider relaxing some of the terms for followers of these early influencers. Also, you could consider offering exclusive affiliate tools to select influencers.
Wenn Nutzer deinen Account auf einem Foto, Video oder in ihrer Story verlinken, erhältst du eine Benachrichtigung. Das bietet für dich eine willkommene Grundlage für eine Marketingaktion. Denn so sehen zunächst die Follower der Person, die dich erwähnt hat, deinen Account, aber du kannst den Inhalt der Person auch reposten. Mit den nutzergenerierten Inhalten zeigst du Usernähe und bleibst mit deiner Zielgruppe in Verbindung.
Here are some more influencer networks that I have absolutely no experience with but that I’ve found online and are recommended by other bloggers, in alphabetical order (*): Acorn Influence, Activate by Bloglovin’, AdvoWire, BlogHer, Blog Meets Brand, BrandBacker, Clever, Content BLVD, Everywhere Agency, Experticity, Famebit, Fitfluencial, Hypetap, Influence Central, Influincity, Instabrand, Massive Sway, Megan Media, Network Niche, NeoReach, One2One Network, Pollinate Media, She Knows Media, She Speaks, Snapfluence, Speakr, Sway Group,  The Shelf Network, and Tribe Group.
According to Forester, Instagram has the highest engagement rate of the many social media platforms. This is precisely why affiliate Instagram marketing via Influencer (aka Influencer Marketing) has become a one billion dollar industry today, and the entire Influencer Marketing segment overall is predicted to become a ten billion dollar industry by 2020.
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