Wer auf Plattformen wie Facebook, Pinterest oder Instagram Affiliate Marketing betreibt, sollte die entsprechenden Links als Werbung kennzeichnen. Experten empfehlen in diesem Zusammenhang einen Hinweis auf Werbung im „unmittelbaren Umfeld des Links“. Darüber hinaus ist es ratsam die Nutzer über die Funktionsweise von Affiliate Marketing zu informieren.

Nordstrom Rack’s recent partnership with Shopping Links is an outstanding example how influencer marketing can be coupled with affiliate marketing to drive not only brand awareness but also traffic and sales. By utilizing the Shopping Links Influencer marketplace, Nordstrom Rack was able to simplify the process of identifying and gifting influencers at scale. Individually-selected Influencers created a series of social media posts supported with blog posts to showcase Nordstrom Rack’s products to more than 500,000 potential customers.


It’s easy to get caught up in numbers when creating an influencer recruitment list. Seeing a number with the magical “k” after it, representing 10,000’s of eyes versus hundreds, is enough to make a manager salivate while calculating that 3% conversion to revenue. However, when recruiting influencers to affiliate marketing, bigger is not always better. The power of the micro-influencer, an influencer with less than 10,000 followers, is one you want to harness for your program. In my experience, the micro-influencer outperforms the mega influencer time and time again. I am not alone in this discovery. HelloSociety says engagement rates are 60% higher with micro versus mega influencers. in addition to higher engagement with your brand, you will also have higher response rates on your outreach with micro influencers. Smaller influencers are more likely to participate in affiliate marketing and listen to recommendations that translate to more sales.”
The truth is that both influencer and affiliate marketing are powerful ways to educate your target audience and turn them into customers. Not understanding the differences and how each strategy works means you miss out on opportunities to increase your reach and grow your business. You see, it’s not about relying on just one strategy all the time but instead figuring out which one meets your current goals and alternating between the strategies.
Instagram (IG) is many things. It has over 800 million users, and Instagrammers have deep pockets. For example, among adult users, 31 percent make over $75,000 annually. IG users “like” over 4.2 billion and share 95 million posts daily. Zuckerberg and company got the IG acquisition correct along with WhatsApp (the jury is still out on Oculus VR). IG is moving in the right direction and stomping on their competitors like Snap. Storylines like these make affiliate marketers drool except for one problem, IG is link-unfriendly.
Da man für das Setzen von Affiliate-Links und den Einbau von Affiliate-Bannern keine direkte Gegenleistung erhält, könnte man an dieser Stelle folgern, dass keine Kennzeichnung notwendig ist. Aber natürlich gibt es eine nachgelagerte Vergütung, die ohne das Setzen der Links und Banner nicht zustande kommen würde. Zudem würde man solche Affiliatelinks nicht setzen, wenn man nicht auch einen finanziellen Profit davon erwarten würde.
Du glaubst Affiliate Marketing ist deine Chance schnell reich zu werden. Du siehst dir bei YouTube Videos von Nischenseitengurus an, die teure Autos fahren, mit einer Rolex prahlen und mit schönen Frauen ihren Status in deinen Augen erhöhen wollen. In der Realität leben diese Leute von deinem Geld, welches du ihnen für ihre wertlosen Kurse zahlst. Das nennt sich Werbung und du bist darauf reingefallen.

Hi Breno! Thanks for reading my post. How to create engaging content for influencers is a great idea for a post all on its own! It’s a tough line to walk because, of course, you want your post to translate to sales, but you also don’t want people to immediately shut off and scroll past you because they know your post is an ad. Thus, my short answer would be to work on including some sort of call to action within the photo. Make the photo engaging and encourage people to like and/or comment. Perhaps some sort of contest? Keep us posted on how it goes and what you decide to do. Cheers!
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