Einige User halten es für angemessen, ihre Posts mit dem Hashtag #ad zu kennzeichnen. In Deutschland ist das nicht ausreichend. Auch #sponsored funktioniert nicht. Es muss sich um eine klare, deutsche Aussage halten: #anzeige oder #werbung sind das Mindestmaß. Besser ist es, im ersten Kommentar oder am Ende des Beitrags auf die Kooperation hinzuweisen.
One big pro to Tradedoubler is that they track the user through cookies, even if the user has turned cookies off. For example, most affiliate programs track users through cookies. If a user clicks your link and goes to a website, but doesn’t make a purchase, they will be tracked for a period of days (usually 30 days). If within those 30 days they come back and make a purchase, you earn your commission.
An influencer can also choose to shorten the non-linkable URL that they include in their Instagram post by using bit.ly. If we “bit.ly” this link to AP’s blog, www.accelerationpartners.com/blog, it would look like http://bit.ly/1SwgojI. The affiliate simply inputs their affiliate link into a link shortener tool to get the shortened link. The Instagram follower would then copy/paste this link into their browser which would redirect them through an affiliate link to the merchants site.
Lets's say that only 15 people and I really low ball this will go and buy product that you promote…you need to have really bad descriptopn and you don't know strategy or any methods to increase those sales…but ok 15 people and your commison is $10 Dollars per sale so it means you've just made $150 Dollars Working Less than an Hour…or Ok you've worked 1 hour to set up an account, create desctipron and posts. $150 dollars working 1 hour!
Conducting a Webstagram search is an excellent way to find popular relevant hashtags for your business in a fraction of the time it would take to do so if you were searching them out yourself directly from Instagram. You can tailor your search simply by entering relevant keywords to your business into the search bar at the top of the page. The platform is free and easy to use, so it is totally worth doing a quick Webstagram search as you try to identify key information relevant to your Instagram marketing strategy. When you do a Webstagram search, the site generates a list of the most popular related hashtags and users on Instagram, and from there, you can both find the best tags to include on your photos as well as potential influencers.
The easiest way to get a lot from your influencer partners in your affiliate program is to set up a compensation plan with them where they’re paid a flat amount of money in exchange for promoting your products or services on their feed. Most influencers do not like working on a commission basis. They would much rather get cash upfront. If your brand were willing to do this, this would be the best way to get their attention. You could even work out a zero commission deal with them where they don’t earn commission from the sales they refer at all. If the influencer is really powerful, you might even come out ahead despite the upfront risk.
La forza del contenuto visuale – molto più facile da comprendere rispetto a un testo – rende Instagram un canale sicuramente adatto alla promozione di prodotti, scatenando facilmente fenomeni virali e trend: questa caratteristica si unisce anche al maggiore coinvolgimento che il canale stesso solitamente permette, per via del minor numero di utenti (e quindi di affollamento di contenuti) rispetto a Facebook, tanto per citare l’esempio più eclatante.
Technically this should go before #7 and #8 because you need to figure out your rates before you can do sponsored content. That said, most sponsored content starts out as free gifting, which means you don’t actually need to know rates in the beginning since you’ll just be getting free product in exchange for your Instagram and blog posts. I also wanted to talk about sponsored content and influencer networks before I get into rates because I’ve had two very different experiences with the two when it comes to how much they pay.
Geotagging und Hashtags: Über den Sticker oben rechts kannst du Hashtags und Local Tags in deine Story einbauen und deine Reichweite erhöhen. Wie bereits erwähnt: Suche bewusst Tags aus und überlade die Story nicht mit zu vielen Stickern. Die Größe und die Position kannst du mit ziehenden Bewegungen deiner Finger individuell an das Bild oder Video anpassen. Oder verstecke die Hashtags hinter einem Emoji. Mit einem gelungenen Einsatz von Hashtags in deiner Story landest du womöglich in der dazugehörigen Hashtag Story und machst deinen Content einem viel größeren Publikum zugänglich.
Plus, leverage Instagram Stories, as they are known to be an effective business tool. They allow placing the links of the promoted products on a video. If a customer taps on the affiliate link, they will be redirected to the advertiser’s website where the products are available to buy. Don’t forget to add the location and hashtag stickers to raise the discoverability of your Instagram Stories.
Once you’re starting to work with brands in a paid capacity, it’s great to have a media kit on hand to send along when requested. A media kit is a document that outlines the key facts and statistics of your blog. From the number of blog readers / social media followers you have, your page views, reader / follower demographics, the types of collaborations you do, and brands you’ve worked with in the past. You’ll also want to include a short bio of yourself / your blog as well as where you can be found online. Jeni, from The Media Maven wrote a detailed post about what you need to include to make a kick-a** media kit.
Now that we have understood who an Instagram Influencer is, let’s take a look at the most popular Instagram influencers these days. You can be in the search of daily inspiration or simply wanting to follow the most popular personalities on Instagram. Regardless, Instagram offers a wide variety of content and influencers that anyone can choose from based on your own preferences. We created a top 10 list of Instagram Influencers based on their followers.
British celebrity chef and restaurateur, Jamie Oliver has over 6.2 million followers on Instagram, making him one of the most popular food influencers. Jamie Oliver is popular for his chain of restaurants, his TV shows, and his cookbooks. His Instagram is full of delicious-looking pictures of food as well as some occasional personal photographs that he adds.
Of course there is much more to say about Affiliate marketing and Instagram strategies and that's why I created Whole Course about this with my proven strategies where I will show you everything step by step. I do this every single day and I've tested a lot strategies and techniques. If you want to know more – you can click first link in descripton.
So, how much should you charge for a post? There’s no hard rule, but the general consensus is $5-$10 CPM (cost per thousand) for Instagram. For Instagram that means you’ll charge $5-$10 for every 1,000 followers, So someone with 10,000 followers would charge $50-$100, whilst someone with 1 million followers would charge $5,000-$10,000 per Instagram post. Which end of the spectrum your Instagram rate falls on depends on a lot of factors – your engagement, the quality of photo you’re producing, how competitive you want to be. Personally, if you’ve got good engagement (most brands look for at least 2-4%) and you’re producing high-quality photos, then I think you can and should charge closer to $10 CPM.
Auf Instagram folgen 70 Prozent der Nutzer einem Unternehmen. Da die Markeninhalte in den Stories sich bereits jetzt schon einer ansehnlichen Beliebtheit erfreuen und Unternehmen den Bereich seit der Einführung erfolgreich als essentiellen Bestandteil ihrer Kommunikation nutzen, ist der Einsatz von Anzeigen nur folgerichtig, um die User zielgerichtet erreichen zu können. „Zahlreiche Marken haben Stories in den letzten Monaten als immersives Format in ihrer Kommunikation eingesetzt und sehen hohes Engagement in ihrer Zielgruppe – das zeigt sich auch darin, dass 70% der Menschen sich Stories mit eingeschaltetem Ton ansehen. Mit Anzeigen in Stories ermöglichen wir es Unternehmen nun, die Beziehung zu ihren Kunden auf kreative Art und Weise zu intensivieren und ich bin gespannt, wie deutsche Marken dieses neue Format einsetzen werden“, so Nadine Neubauer, Brand Development Lead Instagram (Central Europe).
I personally don’t do either of these forms of advertising because I’m very particular about the look and feel of my blog and from my (admitted) very limited research, it looks like I might earn about $10 a day which really isn’t all that much when you take into consideration what I’m giving up (that very clean, ad-free blog look). That said, I really haven’t done enough research and I might look into this option at some point down the road.
Through Instagram influencer marketing, you can get Instagram influencers in your niche with a large following to share one of your posts — this way, you can potentially get tens of thousands of targeted people to view your post overnight. This is why Instagram influencer marketing excels– you’ll have thousands of potential customers viewing your products, and they’ll be likely to convert as they trust the influencer enough already to follow them. Imagine what this can do for your ecommerce store’s growth!
This is a great way to get noticed by a brand and maybe even have them repost your photo, which is great for growth. But even better yet, if you get on their radar they might just contact you for a collaboration. At the very least, it’s great for brands who are thinking of working with you to see that you do product placement on your Instagram (whether or not the brands you tag actually paid you or not). I wouldn’t go overboard, though, and tag every single item in every single photo. Just whatever happens to be prominent in the photo or whatever people typically ask you about in your comments. For example, I get a lot of questions about my IKEA learning tower hack so I actually created a separate Instagram account with the tutorial link so I can tag that account (@ikealearningtower) in every one of my kitchen photos because I know there will be someone interested in that info.
This was an awesome post, but your comment about leveraging other entrepreneurial accounts I think is spot on. Having @BussinessPeopleInc (64k followers) or accounts like that post a quote of yours or something will probably reach your target demo much more effectively than trying to replicate accounts like Dan B’s. I’m sure you know this by now though. Great blog filled with invaluable information. Keep it coming brother.
If you focus on a niche that has a highly engaged following it is more likely to be successful. @afterpay obsession is one of those affiliates. It is for people who want to shop at stores that offer Afterpay. If a brand has any great promotions, they will let their users know so they can grab the bargain and pay in installments. They have a very active Facebook page but they use their Instagram page to highlight products, but also to encourage brands to work with them.
The Amazon Influencer Program is an extension to the existing online Associates program for social media influencers. With the Influencer Program, you get your own page on Amazon with a URL to showcase the products you recommend to your followers. This gives you an additional way to direct traffic to Amazon, which is especially useful where hyperlinking isn't possible (e.g. Instagram captions or video content.) Learn more.
It’s highly advisable when working with influencers in your affiliate program to work out an agreement with them where they get some free product and create their own content for their feed featuring your product. Followers are a lot more likely to engage with a sponsored post that has a personal touch attached to it. The ultimate reason we work with influencers in the first place is because they influence people to buy certain products. There’s no better way to do this than with a personalized post consisting of product you gave to them.
Story Highlights: Eine Story von dir gefiel dir so gut, dass deine Follower die Möglichkeit haben sollen, diese öfter und langfristig zu sehen? Gar kein Problem, denn seit letztem Jahr kannst du deine Storys archivieren und als Highlights posten. Diese sind dann auf deinem Account über deinem Feed zu sehen. Dabei kannst du so viele Highlights festhalten wie du magst. Vor allem für aktuelle Werbekampagnen oder Stories, die einen Link und bestimmte Hashtags enthalten, eignet sich die Funktion wunderbar. So finden deine Abonnenten länger einen Zugang dazu und haben das Highlight direkt oben auf deinem Account angeordnet präsent. Da User, die noch nicht zu deinen Followern zählen, sich eher die Story-Highlights anschauen, bevor sie den ganzen Feed runterscrollen, ist diese Funktion ein wahres Marketinggeschenk. Wir bei OnlineMarketing.de haben bislang drei Highlight-Kategorien angelegt: Artikel, Tech und Highlights.
I’ve been a struggling fashion blogger for 5 years now. I’m not going to lie, I’ve given up time and time and time again. I think I quit 5 different times and after 3 months I chose to try blogging again. For goodness sakes, I f*[email protected]!ing get invited to New York Fashion Week. I sit on front row of Zimmermann, BCBG MaxAzria, Merissa Webb, etc. but that’s it. Nothing more. I want more. I want to make money off of my blog. I want to grow.
Die Auswahl der Bilder ist entscheidend. Da die Bildsprache Trends unterliegt, muss sie stetig auf Aktualität überprüft werden. Instagram stellt verschiedene Bildtools und Filter zur Verfügung, sodass ein fesselndes Bild entsteht. Unternehmen sollten sich über die Möglichkeiten für visuelles Storytelling informieren, um die Inhalte zielgruppengerecht und in einer kreativen, hochwertigen Umgebung zu präsentieren.
Prior to any list creation, I identify my top niches to recruit from. As an example, I manage an all-natural cosmetic brand. I look beyond the general niche of beauty bloggers and focus recruitment one level deeper. The more specific the niche I find, the higher conversion rates I see. One recruitment segment I’ve identified is vegan influencers. These micro-influencers may have smaller numbers in followers, but they have knowledge, passion and a sincere connection with their audience that results in an authentic representation of my merchant. Below is an example of one of my top performing influencers. While her numbers do not compete with Kardashian level influencers, her authenticity and engagement surpass those with higher followers.
Like any social media platform, increasing followers, views, engagement, and CTRs are a function of user activity. Posting at least once daily should be your goal. Using hashtags makes your content more discoverable. You should add ten to twenty hashtags to every post without appearing spammy. I have my hashtags ready to copy and paste in a memo on my phone. Check out your competition to understand what hashtags they use and discover the most popular hashtags with a tool like RiteTag. You might also like to read Hootsuite’s The Do’s and Don’ts of How to Use Hashtags and The Complete Instagram Hashtag Guide. Lastly, you might want to buy followers or use marketing automation and bots to attract people to your profile. For differing opinions on these topics, search for “buying IG followers, “IG bots,” and “IG automation.”
Tip #1 Post links to your landing pages and websites within your stories. Now before you get all like, but I need to have like 10,000 followers to be able do that. Let me give you a strategy to help get you there ASAP. The strategy I prefer for getting 10,000 followers takes a little longer than follow/unfollow, but it gets high quality active followers, and that’s Gary Vee’s $1.80 strategy. Basically with this strategy you search up 10 hashtags in your niche and and leave your 2 cents, AKA a comment on the top 9 posts for each hashtag. I highly recommend doing this over the follow, unfollow method because you can really build a strong connection which of course is great for sales, but if you’re a little more impatient feel free to do the follow, unfollow method with an app like captivate to speed up the process.
A landing page is often used to collect email addresses and sell products, but you could create a landing page containing numerous links to direct your IG traffic. Alternatively, you can use IG-centric apps that provide templates to feature various links, for example, LinkTree and Lnk.Bio. Their goals are to solve the one-link Insta dilemma. LinkTree states, “You only get one chance to link in Instagram. Make it do more.” Lnk.Bio reads, “Multiple links for your Instagram bio, the new way to improve your Instagram experience.” Both tools are easy to set up. You just connect your IG account, pick a template, add links, and you’re ready. LinkTree has a free and pro plan. Lnk.Bio has four plans including free, monthly, and lifetime. Both platforms provide basic analytics.
Wenn du Hashtags richtig einsetzt, kannst du mit der dazugewonnen Reichweite neue Follower generieren. Doch viele User wissen nicht mehr wirklich, wie sie Hashtags bestmöglich einsetzen sollen. Nicht wenige Gerüchte haben sich verbreitet. Mit vielen Hashtags erreicht man eine hohe Performance? Leider ein Mythos, der sich nicht bewahrheitet. In unserem ultimativen Instagram Hashtag Guide für 2018 findest du alle relevanten Informationen zu einem idealen Umgang mit Hashtags.
While there are many things to do in Oahu outside of the touristy Waikiki, it turns out that the area has a few cool spots to eat. I enjoyed and recommend a Hula Pie at @dukeswaikiki , cocktails at @tikisgrill , udon at @marukameudon & loco moco at @rainbowdrivein . Any other food spots I should save for my next visit? 🙏🍜🍹 _______ Bikini 👙: @lareveche ________ http://liketk.it/2trDA #liketkit @liketoknow.it _________ #waikikibeach #honolulu #gohawaii #hawaii #oahu #girlaroundworld #lareveche #beachbabe #beachlife #hawaiieats #oahueats #hawaiifood
Social media - can you remember life before Facebook and Instagram, Twitter and LinkedIn? No longer just a place to meet your friends, social media is big business when it comes to advertising and marketing. Ten years ago, social media marketing did not exist; now it has become one of the largest marketing methods to both small and large businesses. As a form of media, it has many different marketing strings to its bow , and one of these is the use of influencers.
Mit diesen Werbeanzeigen kannst Du Deinen Feed-Content auf Instagram Stories deutlich aufwerten. Das Besondere an den speziellen Anzeigen ist, dass Deine Bilder oder Videos den kompletten Bildschirm einnehmen. Die Story Ads bestehen aus Deinem Benutzernamen, dem Hinweis, einem Foto oder Video und aus einer optionalen Call-to-Action. Einen Beschreibungstext kannst Du nicht hinzufügen. Durch die Story Ads verbindest Du Dich täglich mit den über 300 Millionen Nutzern der Instagram Stories. Instagram empfiehlt für die Story Ads eine Auflösung von 1.080 x 1.920 Pixel und beschränkt die Maximalgröße von Videos auf 4 GB und Bildern auf 30 MB.
The bulk of the money that I earn through blogging and Instagram is through sponsored collaborations. Essentially, a brand or shop will provide me with one or more products and I will incorporate them into an Instagram or blog post (or two, or three). How do you go about getting sponsored collaborations? By working with brands that reach out to you and/or by reaching out to your favourite brands to see if they want to collaborate.
You can promote your latest products, acquire new customers, or even communicate directly with your existing ones. Instagram has reached 800 million monthly active users. According to KISSmetrics, 70% of Instagram users have already looked up various brands on the platform and actually want to consume their content. This is exactly why marketing on Instagram can be so effective for your ecommerce business.
Wer auf Instagram unterwegs ist, stößt auf Profile, die sich besonderer Beliebtheit erfreuen. Sehr angesehen sind beispielsweise Mode-Blogger, die in regelmäßigen Abständen Bilder ihrer Outfits posten. Im Online Marketing bezeichnet man solche einflussreichen Personen als “Influencer” (da sie erheblichen Einfluss auf eine große Anzahl an Personen/Followern haben). Die Einbindung von Influencern für die eigene Marke ist logisch:
Die einfachste und schnellste Art, um Instagram Werbung schalten zu können, ist über die App. Du startest die mobile Anwendung und hebst einen Beitrag hervor, den Du auf der Plattform teilst. Nun kannst Du erfassen, wie viele Nutzer Deinen Beitrag ansehen und mit dem Inhalt interagieren. Mit dem bewährten Werbeanzeigenmanager kannst Du professionelle Social Media Werbung erstellen und verwalten. Das praktische Tool ist für mobile Endgeräte und für Desktop-Computer verfügbar. Du kannst mit dem Manager Deine Werbekampagnen, verschiedene Werbeanzeigengruppen und einzelne Werbeanzeigen einrichten. Die laufenden Kosten für Instagram Werbung lassen sich ebenfalls anpassen. Du kannst zu jederzeit Änderungen an Deinen Werbekampagnen vornehmen und Dir die Ergebnisse anzeigen lassen.
Your customers' photos: Linked to this is the use of User Generated Content on your account. Get customers to share their images of your products and re-gram (download "Repost for Instagram" app to repost your customers' photos). This is a proven successful method of selling and would make a great addition to your account. It also calls for you to start up your own unique hashtag which you can then promote to all your customers: it’s a seriously slick way to make yourself stand out from the crowd. For example, White Castle asks their customers to use #MyCrave to their photos. Now when they see them using that hashtag, they can repost (or regram) their photos to their Instagram account. Here's an example: