Instagram hat sich zu einem wichtigen Marketingkanal für visuelle Kommunikation entwickelt. Bereits 86 Prozent der Top 100 Unternehmen sind mittlerweile auf Instagram aktiv – mit einer nachweisbaren Erfolgsquote für ihr Produkt. “Marken und Konsumenten standen sich noch nie so nah wie auf Instagram”. Deshalb sollten Unternehmen die Möglichkeiten ihrer Marketingstrategien ausschöpfen und sich auf Instagram anmelden.
Viele bekannte Persönlichkeiten nutzen Instagram, um mit ihren Fans oder Bewunderern in Kontakt zu treten – Musiker, Künstler, Sportler, YouTuber und viele mehr. Auch sie nutzen die Plattform oftmals nicht nur als Fotoalbum persönlicher Momente oder als reines Portfolio ihrer Leistungen, sondern als Promotionskanal für eigene Projekte, andere Marken oder eigenständige Arbeiten.
With the maturing of the affiliate marketing industry, we are witnessing the emergence of influencers. These could be gurus who conduct programs in affiliate marketing. Or they could be bloggers who specialize in writing about affiliate marketing. Or they could be affiliate marketers who openly share their secrets of success. If some of these influencers put in a good word for you, their credibility could end up giving you nice inroads into the affiliate marketing community.
Earnings are what matter to most affiliates. Our commissions indicate how we are performing, which is why affiliate marketing is also called performance and commissioned-based marketing. You can monitor traffic to your website in which case Google Analytics will do the trick. To learn more about your audience, measure reach, and track engagement, check out Instagram Insights (for business profiles), Hootsuite Analytics, and Iconosquare.
While there are many things to do in Oahu outside of the touristy Waikiki, it turns out that the area has a few cool spots to eat. I enjoyed and recommend a Hula Pie at @dukeswaikiki , cocktails at @tikisgrill , udon at @marukameudon & loco moco at @rainbowdrivein . Any other food spots I should save for my next visit? 🙏🍜🍹 _______ Bikini 👙: @lareveche ________ http://liketk.it/2trDA #liketkit @liketoknow.it _________ #waikikibeach #honolulu #gohawaii #hawaii #oahu #girlaroundworld #lareveche #beachbabe #beachlife #hawaiieats #oahueats #hawaiifood

Die Auswahl der Bilder ist entscheidend. Da die Bildsprache Trends unterliegt, muss sie stetig auf Aktualität überprüft werden. Instagram stellt verschiedene Bildtools und Filter zur Verfügung, sodass ein fesselndes Bild entsteht. Unternehmen sollten sich über die Möglichkeiten für visuelles Storytelling informieren, um die Inhalte zielgruppengerecht und in einer kreativen, hochwertigen Umgebung zu präsentieren.

Mit den Carousel Ads verleihst Du Deinen Werbekampagnen noch mehr Tiefe. Die Nutzer können durch Wischen in einer einzelnen Anzeige noch zusätzliche Bilder oder Videos sehen. Du kannst maximal 10 Bilder oder Videos in einer einzigen Werbeanzeige darstellen. Die Carousel Ads erscheinen wie die Fotos und Bilder zwischen den normalen Beiträgen auf Instagram. Die Anzeigen bestehen aus Deinem Benutzernamen, dem “Gesponsert-Hinweis”, einem Text und einer Call-to-Action. Unterhalb der Videos oder Bilder befinden sich kleine Punkte und diese machen die Nutzer von Instagram darauf aufmerksam, dass sie durch ein Wischen weitere Inhalte sehen können.

Once you’ve established yourself as an expert in your field, you can create digital resources for your readers and followers to download for a fee. Travel guides, blogging tips, a fitness program, you name it. If people are loving what you’re “selling” (for free) on your blog or Instagram, chances are you’ll get interest in more detailed, targeting information that you only offer to those who are willing to shell out a few bucks.
With success and online recognition comes some responsibility. You can use your online reach to tell other people that sex sells ( a bit obvious by now) or you can write something interesting that furthers knowledge and fuels productive conversations. Adding boobs and butts in the name of testing and experimentation is not adding any value to the conversation. You put so much work on your blog and a ton of people appreciate it. There was not need for this. I don’t care much about these things normally but those pictures really upset me.. maybe because I thought you were a thoughtful guy. Nevermind.
In der Regel wird mit einem Trackable Link oder Promo-Code gearbeitet, um sicherzustellen, dass Klicks tatsächlich zu Verkäufen führen. Da Instagram bislang keine Links außerhalb des Profils erlaubt, können Sie nur einen Trackable Link zur Zeit benutzen. Das macht Promo-Codes zur besseren Option für Instagram, da man diese in einen Post einbauen kann.

So, how much should you charge for a post? There’s no hard rule, but the general consensus is $5-$10 CPM (cost per thousand) for Instagram. For Instagram that means you’ll charge $5-$10 for every 1,000 followers, So someone with 10,000 followers would charge $50-$100, whilst someone with 1 million followers would charge $5,000-$10,000 per Instagram post. Which end of the spectrum your Instagram rate falls on depends on a lot of factors – your engagement, the quality of photo you’re producing, how competitive you want to be. Personally, if you’ve got good engagement (most brands look for at least 2-4%) and you’re producing high-quality photos, then I think you can and should charge closer to $10 CPM.


Trovare programmi affiliate, poi, è ancora più facile. O si cerca l’esistenza di programmi in settori e per brand specifici, oppure ci si iscrive gratuitamente a portali di affiliate marketing in cui poter aderire a svariati programmi. Tra questi segnalo: Shareasale, Tradedoubler, Awin e molti altri (una semplice ricerca online ti restituirà decine e decine di portali in cui trovare programmi affiliate divisi per categorie merceologiche).
Affiliate marketing can be a great way to earn money through your blog, especially once your traffic picks up. If you’re new to this concept, it’s essentially a custom URL with a unique tracking code in it. If someone purchases something through your affiliate link, you’ll earn a commission (typically between 5-15%). And it usually doesn’t have to be the specific item you linked. Most of these affiliate programs will give you a commission if someone purchased anything from a particular site within a specific time window after the click through. The great thing about programs such as Amazon Associates, Reward Style, Shop Style and Link Share, is they’re easy to setup and start using and there is no risk involved – worst case scenario you don’t make any money but best case you’ll make a nice chunk of change without anything other than creating a custom link for the product you’re planning on linking anyway. Most will also accept all bloggers regardless of page views. I’m not going to go into too much detail about affiliate marketing, since there’s a ton of good information online already. You can read a great in-depth article about affiliate marketing for bloggers here.
To succeed in affiliate marketing, a publisher needs to deploy thousands of links in multiple places to increase the number of clicks and conversions. On IG, the only place to put a hyperlink is in one’s bio. Links anywhere else are not clickable, for example, links in posts. Many affiliates include links in the hopes that people will copy and paste them into their browsers, but that’s a terrible strategy. So, what is an affiliate marketer to do?
Als weitere Möglichkeit kannst Du die Kosten-Abrechnung für Instagram Werbung als CPM (Cost per Mille) auswählen. Bei dieser Strategie entstehen Dir pro 1.000 Werbeimpressionen Kosten. Dies bedeutet, dass die Anzeigen nur auf dem Bildschirm der Nutzer erscheinen müssen. Einmal ansehen bedeutet eine Impression. Klicks spielen bei dieser Berechnung keine Rolle. Laut diversen Experten liegt die durchschnittliche Cost per Mille bei Instagram zwischen 5 und 6 Euro. Für eine Impression zahlt man bereits, nachdem diese nur Millisekunden dem User angezeigt wird. Seit 2015 kann man die Impressionen auch für 100% sichtbare Anzeigen zahlen. Das bedeutet konkret, dass die gesamte Werbeanzeige von oben bis unten im News-Feed des Users durchläuft.

Mitte 2015 sackt Rewardstyle ein 15 Millionen Dollar-Investment unter anderem von Maverick Capital ein. Das Hauptprodukt des Unternehmens ist ein Affiliate-Netzwerk für Fashion-Blogger, das 2015 für 500 Millionen US-Dollar in Sales gesorgt haben soll. Mit dem Geld schiebt Rewardstyle aber auch ein neueres Projekt international an: Liketoknow.it. Der Dienst erlaubt es Influencern, Publishern und Brands, unter ihre Instagram-Posts Affiliate-Links zu den gezeigten Produkten zu setzen – zumindest indirekt.
Der Verkauf von Fotos auf Instagram kann durchaus viel Geld einbringen, wie der Fotograf Arnold Daniel zeigt. 2012 erhielt er von der Webseite „Gawker“ den Titel als bester Fotograf auf Instagram. Zwei Jahre später hatte er aber Probleme, seine Rechnungen zu bezahlen. Kurzerhand bot er vor seinem 34. Geburtstag Abdrucke seiner Fotos für 150 Dollar an. Nach einem Tag hatte er einen Umsatz von 15.000 Dollar generiert.
Whatever you showcase on your blog or Instagram – be it good photography, writing, interior design, fashion styling – there may be people who are interested in hiring you for these skills and not for you to promote anything on your channels. I’ve worked with several brands on a photography basis (I photograph their content for them without necessarily posting anything to my Instagram or blog) and I’ve also been hired to makeover a brand’s Instagram account. These sort of opportunities usually come to you but you can also try actively reaching out to brands who you think you would be a good fit for.
Abonnenten sind nichts Permanentes. Um sicherzustellen, dass deine Follower deine Inhalte weiterhin interessant finden und dir erhalten bleiben, solltest du beachten, dass du regelmäßig Inhalte lieferst, per Nachrichten interagierst und dich authentisch zeigst. Außerdem kannst du deinen Abonnenten folgen. So zeigst du Kundennähe und kannst durch Likes oder Kommentare für Fotos deiner Follower eine durchgehende Präsenz sowie Interesse zeigen. Diese Nähe zu den Usern wird langfristig gesehen auch deine Reichweite positiv beeinflussen.
If you already have an eCommerce shop, or sell products on platforms like Etsy or Amazon, then using the ‘Shopping on Instagram’ feature to increase your revenue is a must. Shopping on Instagram has suddenly made it much easier to sell products and make money on Instagram. So let’s find out more about Shopping on Instagram, and how to set it up on your Instagram account…
Alternatively, to find niche affiliate programs, a basic Google search will suffice. Then simply sign up with the individual affiliate programs you like the look of and take it from there. There is no limit to how many affiliate programs you can sign up with, but make sure the products you are going to promote are high quality. If you promote products that aren’t up to scratch, you will lose the trust of your Insta-followers, and quickly lose your audience.
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The Amazon Influencer Program is an extension to the existing online Associates program for social media influencers. With the Influencer Program, you get your own page on Amazon with a URL to showcase the products you recommend to your followers. This gives you an additional way to direct traffic to Amazon, which is especially useful where hyperlinking isn't possible (e.g. Instagram captions or video content.) Learn more.

Wer sich als "Werbefläche" kaufen lässt, der muss/sollte dies auch als "Branded Content" kennzeichnen. Da der Hashtag #ad i.d.R. nicht ausreicht, bietet Instagram mittlerweile eine bessere Kennzeichnungsmöglichkeit an. Wie du deinen Content als Branded Content kennzeichnest, findest du z.B. hier. Damit soll das Geld verdienen mit Instagram über Werbung endlich aus der Grauzone geholt und zu einem ganz normalen Geschäftsmodell gemacht werden.
Das Prinzip von SharePop mit dem beworbenen Content funktioniert auch, ohne sich bei dem Portal anmelden zu müssen. Sponsored-Posts sind in der Onlinewelt längst die Norm und machen auch vor sozialen Netzwerken wie Instagram nicht halt. Im Grunde wird der Promoter dafür entlohnt, eine Werbeanzeige bei Instagram zu posten, sei es für ein Produkt oder eine Dienstleistung.

Merch by Amazon – If you use Merch by Amazon then you don’t need to set up your own online store – all products are simply displayed on Amazon’s website. Simply upload your artwork to your Amazon Merch account, and add the product information and price. Amazon will then create a product page for your work, and when you receive orders they will print and ship. (Merch by Amazon only prints onto T-shirts and is only available in the US).
I think that is a big lesson on what not to do on Instagram unless you target market your audience. Of all these things, the Contest is probably the only takeaway for anyone interested in Instagram that will hit a large enough audience to get you your followers. You put a lot of money in to get some confusion about your Brand and your Credibility. If I had signed up for your Instagram account because i like your marketing wisdom and I found a lot of women in bathing suits , I would have deleted your account as you are turning off 50% of your market. If your market is entrepreneurs who like almost naked women and fancy jets then go target them.
You can promote your latest products, acquire new customers, or even communicate directly with your existing ones. Instagram has reached 800 million monthly active users. According to KISSmetrics, 70% of Instagram users have already looked up various brands on the platform and actually want to consume their content. This is exactly why marketing on Instagram can be so effective for your ecommerce business.
Through Instagram influencer marketing, you can get Instagram influencers in your niche with a large following to share one of your posts — this way, you can potentially get tens of thousands of targeted people to view your post overnight. This is why Instagram influencer marketing excels– you’ll have thousands of potential customers viewing your products, and they’ll be likely to convert as they trust the influencer enough already to follow them. Imagine what this can do for your ecommerce store’s growth!
The easiest way to get a lot from your influencer partners in your affiliate program is to set up a compensation plan with them where they’re paid a flat amount of money in exchange for promoting your products or services on their feed. Most influencers do not like working on a commission basis. They would much rather get cash upfront. If your brand were willing to do this, this would be the best way to get their attention. You could even work out a zero commission deal with them where they don’t earn commission from the sales they refer at all. If the influencer is really powerful, you might even come out ahead despite the upfront risk.

Continuing the conversation about engagement, when recruiting influencers, review which posts garner the most comments. Are the most popular posts personal ones with animals, quotes or kids? Does the influencer get engagement on sponsored, product specific or affiliate posts? What type of comments do the posts receive? For instance, if the comments refer to the individual’s beauty or the creative aspect of the photo, it will generate fewer sales than posts where the followers ask specific questions about the product.
The approach you choose should also depend on how much you’re willing to spend. A larger budget allows you to partner with larger influencers who can get you as much exposure as possible. However, influencer marketing is known to be expensive. Another option is to target micro-influencers in your niche who don’t have millions of followers but have thousands of highly engaged followers.
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