Merchants sollten zu Beginn ihrer Instagram-Karriere genau überlegen, was sie mit dem Produkt erreichen wollen, etwa die Bekanntheit steigern oder eine neue Zielgruppe ansprechen. Bei jeder erfolgreichen Marketingstrategie steht am Anfang ein gut ausgefeiltes Konzept, sodass die Echtheit und das Vertrauen zum Produkt gewährleistet wird. Punkt 3 listet einige Beispiele für bestimmte Kanäle auf.
The approach you choose should also depend on how much you’re willing to spend. A larger budget allows you to partner with larger influencers who can get you as much exposure as possible. However, influencer marketing is known to be expensive. Another option is to target micro-influencers in your niche who don’t have millions of followers but have thousands of highly engaged followers.
Einige User halten es für angemessen, ihre Posts mit dem Hashtag #ad zu kennzeichnen. In Deutschland ist das nicht ausreichend. Auch #sponsored funktioniert nicht. Es muss sich um eine klare, deutsche Aussage halten: #anzeige oder #werbung sind das Mindestmaß. Besser ist es, im ersten Kommentar oder am Ende des Beitrags auf die Kooperation hinzuweisen.
The approach you choose should also depend on how much you’re willing to spend. A larger budget allows you to partner with larger influencers who can get you as much exposure as possible. However, influencer marketing is known to be expensive. Another option is to target micro-influencers in your niche who don’t have millions of followers but have thousands of highly engaged followers.
Einige User halten es für angemessen, ihre Posts mit dem Hashtag #ad zu kennzeichnen. In Deutschland ist das nicht ausreichend. Auch #sponsored funktioniert nicht. Es muss sich um eine klare, deutsche Aussage halten: #anzeige oder #werbung sind das Mindestmaß. Besser ist es, im ersten Kommentar oder am Ende des Beitrags auf die Kooperation hinzuweisen.
The following stats speak volumes. As much as 8 mln business profiles and over 1 mln advertisers are currently registered with Instagram. Businesses take the solution seriously as it has one of the highest engagement rates among the social platforms. It outranks Twitter, LinkedIn, Snapchat and any other popular social networks, ranking #2 right below Facebook. With that said, if you want to keep up with the pace of the times you should harness the power of Instagram marketing, the sooner the better.
Thank you for this amazing post! It has definitely put my mind into set and changed a lot about the way I will post and do things on Instagram. Such a great help! And I did DM you on Instagram. Hoping to hear from you, had a few questions for you there! And another thing…. I love your instagram and blog posts. I have been following for a while now and definitely you are a huge influencer! Thanks again 🙂
Tip #1 Post links to your landing pages and websites within your stories. Now before you get all like, but I need to have like 10,000 followers to be able do that. Let me give you a strategy to help get you there ASAP. The strategy I prefer for getting 10,000 followers takes a little longer than follow/unfollow, but it gets high quality active followers, and that’s Gary Vee’s $1.80 strategy. Basically with this strategy you search up 10 hashtags in your niche and and leave your 2 cents, AKA a comment on the top 9 posts for each hashtag. I highly recommend doing this over the follow, unfollow method because you can really build a strong connection which of course is great for sales, but if you’re a little more impatient feel free to do the follow, unfollow method with an app like captivate to speed up the process.
The truth is that both influencer and affiliate marketing are powerful ways to educate your target audience and turn them into customers. Not understanding the differences and how each strategy works means you miss out on opportunities to increase your reach and grow your business. You see, it’s not about relying on just one strategy all the time but instead figuring out which one meets your current goals and alternating between the strategies.
Wer auf Plattformen wie Facebook, Pinterest oder Instagram Affiliate Marketing betreibt, sollte die entsprechenden Links als Werbung kennzeichnen. Experten empfehlen in diesem Zusammenhang einen Hinweis auf Werbung im „unmittelbaren Umfeld des Links“. Darüber hinaus ist es ratsam die Nutzer über die Funktionsweise von Affiliate Marketing zu informieren.
Keep in mind that even with offers to pay these Influencers, it’s still a numbers game (though money definitely talks). So keep sending these emails out and you’ll get responses soon enough. Start with a goal of 25 emails a week. It’s normal to get only several response from these emails, so don’t worry about low response rates too much. Tweak your pitch and keep at it.

So, how much should you charge for a post? There’s no hard rule, but the general consensus is $5-$10 CPM (cost per thousand) for Instagram. For Instagram that means you’ll charge $5-$10 for every 1,000 followers, So someone with 10,000 followers would charge $50-$100, whilst someone with 1 million followers would charge $5,000-$10,000 per Instagram post. Which end of the spectrum your Instagram rate falls on depends on a lot of factors – your engagement, the quality of photo you’re producing, how competitive you want to be. Personally, if you’ve got good engagement (most brands look for at least 2-4%) and you’re producing high-quality photos, then I think you can and should charge closer to $10 CPM.


Travel blogger @Anna Everywhere has an Instagram full of stunning photo shoots in amazing locations around the world. She is incredibly stylish, and many people send her messages asking where she buys her clothes, so to help with that - even though this is not the focus point of the picture, she will include a link to the product below the image. The image below is from Waikiki, and she mentions her bikini after everything she has to say about the location. She also doesn’t link to products in every single post that she does.
Um mit Instagram Geld verdienen zu können und potentielle Käufer in deinen Checkout zu leiten, nutze dafür idealerweise eine Kombination aus Stories und Bildern, und weise darauf hin, dass das Produkt unter dem Link in deiner Biografie erreichbar ist. Mit einem exklusiven Coupon Code kannst du im Nachgang sogar messen, welchen Effekt das gebracht hat. Wenn du reine Klicks messen willst, kannst du z.B. den URL Shortener Bitly.com nutzen. Wenn du mehrere URLs verwenden willst, nutze z.B. Linktr.ee (nutze ich selbst auch). 
Since the introduction of Instagram stories was released in November 2016, it has become incredibly popular as a peek into the day to day lives of some of the most popular Instagrammers out there. Anything that gets posted lasts for just 24 hours. @sheshopped posted about creating pretty ice cubes for her Marks and Spencer Australia photo shoot the next day. This lets people know to expect something new on your Instagram the next day to highlight that brand and piques people’s curiosity.
Sie können Ihre Fotos allerdings auch als Drucke und auf anderen Produkten so verkaufen, wie im letzten Abschnitt beschrieben. Mit Dienstleistern wie Printful und Teelaunch können Sie Ihre Fotos auf Plakate, Handycases, Kissen und vieles mehr drucken. Die Firmen kümmern sich um den Versand und Kundenbetreuung. Sie müssen sich nur um den Verkauf kümmern.
Most affiliate networks these days offer an option to set a specific coupon code as “forced exclusive” to a specific affiliate publisher. This means that any time that coupon code is used, even if no affiliate link was clicked previously, the specific affiliate which the code is tied to always gets commission for sales where customers use that code. This is especially helpful if customers happen to visit a coupon site or a different bottom funnel affiliate before making their purchase when the Instagram influencer was the true referrer for the sale and deserves the proper credit.
Sehr interessanter und gut recherchierter Beitrag. Ich selbst bin zwar auf Instagram nicht sonderlich aktiv, aber es gibt ja auf allen Social Media Plattformen große Influenzer, die damit viel Geld verdienen. Also war es auch bei Instagram von Beginn an klar, dass diese Entwicklung nicht lange auf sich warten lassen würde. Im Vergleich zu der Entwicklung bei Facebook gehe ich allerdings davon aus, dass sich Instagram wesentlich schneller in die kommerzielle Richtung bewegen wird. Facebook wird sicherlich bald ein möglichst großes Stück von diesem Mega-Kuchen abhaben wollen…

The same holds true for video ads. As Mediakix reports, sponsored videos are commented on three times more than sponsored photos. Once uploaded, your post will be labeled ‘Sponsored’ and will show up in the news feed of those users who fit the profile to be the most interested in your offer. This way, Instagram aims to preserve the seamless look and feel of the feed, so that users are more willing to engage with it.
You will see that I created a simple image with some selling features, noting the SALE, warranty, RETURNS and a big SWIPE UP which was pointing to my http://bit.ly/amazonferrariwatch URL I created from the Amazon Associates Affiliate Offering code (yea it’s a mouthful) but it’s the big long messy URL in the image below (which is from Bit.ly dashboard). This is an amazing officially licensed Ferrari watch backed with a 2 year warranty and FREE returns. It doesn’t get any nicer of a “sell” than offering all these things to an automotive enthusiast following like I have!
Make it easy for brands to find you by adding your contact e-mail in your Instagram bio and on an easy-to-find contact page on your blog. You can even have a form to fill out to make it easier and avoid spam but I would personally always list an actual e-mail address since some people just don’t like these online forms (and then get yourself a good spam filter).
Affiliate marketing now faces a critical transition: with social media becoming increasingly shopper-friendly, bloggers are dropping their websites for Instagram fame. After previously relying on “publishers” to drive traffic for clients as part of an affiliate program, affiliate-focused agencies must now quickly get up to speed on new tactics, social platforms, and strategies to serve brands who are now seeking more comprehensive results from a diverse range of channels – not just web. With consumers swiping up on Instagram Stories to shop the looks of their favorite social media influencers, the convenience of shopping via social media is increasingly becoming the norm for shoppers looking to purchase on-the-go. Those affiliate marketers who are still only investing in website publishers and click-through metrics now run the risk of missing broad swaths of new customers and business on social.
Many Instagrammers use shortened link services such as Hootsuite (Ow.ly) and Bitly (Bit.ly). While shortened links are practical to use in posts and on other networks, I don’t recommend using one in your bio unless it’s consistent with everything else. Also, it helps if the link is customized or branded. For instance, an account about women’s shoes uses bit.ly/sixinchheels, which would be acceptable.
Now, each product promoted on Instagram can have a direct link to its products page either on Etsy, Amazon, an online store or somewhere else. This makes it easy for Instagrammers to immediately purchase something that has caught their eye as they are browsing their feed. And it makes it much much easier for eCommerce stores to drive traffic and sales from their Instagram posts.
As you might already know, Instagram has made it possible and easy to switch between your personal and business accounts. Setting up a business profile has a number of advantages. It allows you to get access to real-time analytics and view the engagement metrics on particular posts. Users, in turn, can reach out to you by tapping the Contact button and taking a specific action afterwards, like making a call or sending you an email. In 2016, Instagram rolled out a new option for business accounts – Instagram for Business. It’s a great way to put the promoted product in front of your target audience in a few simple steps. Upgrade your business profile to Instagram for Business. Create a compelling, eye-catching post featuring the product. Select the target audience, budget, promotional content, CTA, and duration of the promotion. Once it’s done, you will see the button “Promote” under your post and be able to start running your ad on Instagram!
From a business/profit perspective, you may think this makes sense…but my guess is you’ve alienated most of the women out there. Guns and boobs? Really? I’m an entrepreneur/adventurer but an envious lifestyle to me wouldn’t just be about buying people. It really isn’t all about money. And while many check him out, many also find Dan the epitome of all that’s vain and wrong with the world. You’ve lost this business subscriber by your association.
Die Qualität der Werbeanzeigen und die Relevanz der Werbung sind ebenfalls wichtig. Instagram vergibt für jede Werbeanzeige eine bestimmte Punktzahl. Die Punkte drücken aus, wie relevant die Anzeige für Dein Zielpublikum ist und wie Deine Nutzer auf die Werbeanzeige reagieren. Die Punktezahl Deiner Werbeanzeige erhöht sich, wenn Deine Nutzer positiv auf die Anzeige reagieren. Die Punktezahl sinkt, wenn die Nutzer negativ auf die Werbeanzeige reagieren und diese ausblenden lassen. Werbeanzeigen mit einer höheren Punktzahl werden bevorzugt geschaltet. Instagram vergibt eine weitere Zahl für die Werbeanzeigen. Diese gibt genau an, wie stark die Plattform denkt, dass ein Nutzer eine bestimmte Aktion ausführt. Hast Du beispielsweise eine Werbeanzeige aufgegeben, bei der die Nutzer Deine Webseite besuchen sollen, stellt dies eine solche Aktion dar.

Lets's say that only 15 people and I really low ball this will go and buy product that you promote…you need to have really bad descriptopn and you don't know strategy or any methods to increase those sales…but ok 15 people and your commison is $10 Dollars per sale so it means you've just made $150 Dollars Working Less than an Hour…or Ok you've worked 1 hour to set up an account, create desctipron and posts. $150 dollars working 1 hour!
To succeed in affiliate marketing, a publisher needs to deploy thousands of links in multiple places to increase the number of clicks and conversions. On IG, the only place to put a hyperlink is in one’s bio. Links anywhere else are not clickable, for example, links in posts. Many affiliates include links in the hopes that people will copy and paste them into their browsers, but that’s a terrible strategy. So, what is an affiliate marketer to do?
For affiliate marketers, this means you can create a post with an image incorporating an affiliate product, with the affiliate link added as text overlay, or in the caption. This post will then be shared on an influencers Instagram account, exposing your affiliate link to a new audience, as well as finding you potential new Instagram followers for your own account.
Firmen kontaktieren Personen mit Expertise und einer großen Fanbase, damit sie für ein bestimmtes Produkt sowohl auf deren Instagram-Account als auch auf den eigenen Merchant-Profil werben (mit gegenseitigen Markierungen, zum Beispiel ein Accessoires oder ein Kleidungsstück). Follower werten Influencer als Fachautoritäten und verbinden das Produkt mit einem positiven Gefühl. Mehr Follower und das Promoten des Produktes sind das Ziel dieser Marketingstrategie.
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