The truth is that both influencer and affiliate marketing are powerful ways to educate your target audience and turn them into customers. Not understanding the differences and how each strategy works means you miss out on opportunities to increase your reach and grow your business. You see, it’s not about relying on just one strategy all the time but instead figuring out which one meets your current goals and alternating between the strategies.
Ideally, you should take photos of yourself holding the product. You may also want to create posts that show the effect of the product. If you’re an affiliate marketer for makeup, you might post a before and after photo of what you look like before and after you put on the makeup. There are a ton of ways to do this – how you choose to market the product or service is completely up to you.

Instagram – Instagram excels with brand exposure, but the UI makes it less likely that followers will click to purchase. The scrolling style of viewing posts as well as the link only being available in the bio lends itself to quick Likes and fewer clicks. However, I have seen some Instagram influencers succeed using Instagram Stories.Instagram Stories provide the personal one on one engagement feel that lends itself to conversions as well as an explanation on how followers can click on the affiliate link.
Just as new marketing channels are cropping up all the time, so are the strategies and approaches for using them. As people are exposed to more advertising content than ever, it’s important to get creative in order to stand out from your competitors. Advertising experiences must be appealing and not overly ‘salesy’. This is why Instagram influencer marketing can be such a winner for your brand. With Influencer marketing, messages will get through to your target customers, all without coming off as too “salesy”– a marketer’s dream.
Die Modefirma x kontaktiert einen Mode-Blogger y mit der Anfrage, ob dieser ein Bild mit einer speziellen Markenkleidung der Firma x auf seinem Instagram-Profil veröffentlichen möchte – eine Werbekooperation zwischen Modelabel und Fashion Blogger. Der Verdienst sogenannter Advertorials – bezahlte Artikel und Fotos, wo Blogger ein Produkt vorstellen – hängt von vielen Faktoren ab, zum Beispiel, Reichweite, Traffic der Webseite oder die Anzahl der Fans in den sozialen Netzwerken.
Instagram has provided the platform to food influencers over the world to share their food and nutrition enthusiasm with their followers. These food and nutrition based followers range from world renowned chefs to small cafe owners or even regular people who are just inspired to share their food journey and experience, and have as a result gained a following based on their influence. You can find a foodie influencer for every type of eater. Here we’ve compiled some of the top current food and nutrition related Instagram influencers for you.
Just as new marketing channels are cropping up all the time, so are the strategies and approaches for using them. As people are exposed to more advertising content than ever, it’s important to get creative in order to stand out from your competitors. Advertising experiences must be appealing and not overly ‘salesy’. This is why Instagram influencer marketing can be such a winner for your brand. With Influencer marketing, messages will get through to your target customers, all without coming off as too “salesy”– a marketer’s dream.
Laut der Simply Measured Studie von Oktober 2014 posten 73 Prozent der 86 “Top 100 Brands” mindestens ein Foto oder Video pro Woche. Beispielsweise könnte man Instagram als zusätzlichen Marketingkanal nutzen, um das Thema der Woche mit einem kreativen Instagram-Foto zu veranschaulichen. In den meisten Fällen honorieren User diese regelmäßigen Aktivitäten der großen Marken.
Innerhalb der Story-Funktion selbst gibt es noch weitere Features, die die Reichweite deiner Story erhöhen. Da Instagram ähnlich wie die Muttergesellschaft Facebook von Usern dazu genutzt wird, um nach Brands, Shops und anderen professionellen Accounts zu suchen und neue relevante Kanäle zu entdecken, solltest du die zur Verfügung stehenden Features innerhalb deiner Story nutzen. Dadurch erhöhst die deine Reichweite und erreichst mit großer Wahrscheinlichkeit Instagrammer, die bislang noch nicht auf deinen Account aufmerksam geworden sind. Dazu gehören:
Ideally, you should take photos of yourself holding the product. You may also want to create posts that show the effect of the product. If you’re an affiliate marketer for makeup, you might post a before and after photo of what you look like before and after you put on the makeup. There are a ton of ways to do this – how you choose to market the product or service is completely up to you.
Die Kosten für Deine Instagram Werbung hängen von Deinen Gebotsstrategien ab. Du hast bei Instagram genau die gleiche Wahl wie bei Facebook und kannst Dich für unterschiedliche Strategien entscheiden. Zusätzlich hast Du die Wahl zwischen einer manuellen und einer automatischen Gebotseinstellung. Die Kalkulation der Kosten für Instagram Werbung erfolgt auf die gleiche Art und Weise wie bei Facebook. Der Angebotspreis ist besonders wichtig. Hast Du Dich für eine manuelle Gebotseinstellung entschieden, erhält Instagram den genauen Gebotsbetrag, den Du für Deine Werbeanzeige maximal bezahlen willst. Entscheidest Du Dich stattdessen für eine automatische Gebotseinstellung, muss die Plattform für Deine Werbeanzeige ein passendes Gebot auswählen und die Kosten für Instagram Werbung individuell kalkulieren.

Nowadays, the majority of large businesses offer affiliate programs. So find ones that are in your niche. If you are popular on Instagram for fashion, then you should opt for fashion affiliate programs. If your Instagram audience follows you because you are well known in the fitness industry, then you need to find health and fitness affiliate programs. Your following won’t purchase items that aren’t relevant to their interests. So choose affiliate programs that sell products your audience can relate to and that will add value to their lives.


I’ve been a struggling fashion blogger for 5 years now. I’m not going to lie, I’ve given up time and time and time again. I think I quit 5 different times and after 3 months I chose to try blogging again. For goodness sakes, I f*[email protected]!ing get invited to New York Fashion Week. I sit on front row of Zimmermann, BCBG MaxAzria, Merissa Webb, etc. but that’s it. Nothing more. I want more. I want to make money off of my blog. I want to grow.
I promote many products and services, so I wouldn’t want to use my link to market only one. On the other hand, you might be focused and very passionate about promoting one item. You could add your affiliate link—shortened, cloaked or branded—to your profile or create an account specifically for that item. For instance, you’re passionate about writing and want to promote Grammarly, a free grammar checker, and vocabulary enhancement app. You create an account called @awesomewriter and posts writing tips and motivational quotes. Your bio reads, “Improve your writing with this free software app. Click below to learn more. #Ad.”
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