Instagram verändert sich gerade entscheidend. Facebook hat gerade selbst die Werbevermarktung für das Fotonetzwerk gestartet. Der große Vorteil für Werbekunden: Sie können ihre Beiträge mit Links versehen und so Reichweite auf die eigenen Angebote leiten. Die Verdienstmöglichkeiten für Instagram sind enorm: Derzeit verzeichnet das Netzwerk 400 Millionen monatlich aktive Nutzer und erwartetet einen Anzeigenumsatz von etwa 600 Millionen US-Dollar im Jahr 2015, der im nächsten Jahr auf über 1,5 Milliarden steigen soll. Es wird spannend zu beobachten sein, ob Instagram es noch lange zulassen wird, dass Andere auf der Plattform Geld verdienen, ohne dass Facebook einen Teil davon bekommt. Es könnte also mal wieder so sein, dass das Affiliate-Modell eine Zeit lang erfolgreich ist und dann wieder verschwindet. Die ersten Goldgräber stört diese Aussicht erst einmal nicht.
If you are just getting started, it is a perfectly fine strategy to come up with special offers for influencers. One such offer could be giving them 5% (or some other number) lifetime commissions on sales made by affiliates who sign up due to them. Another idea could be to consider relaxing some of the terms for followers of these early influencers. Also, you could consider offering exclusive affiliate tools to select influencers.
When you partner with an influencer with a large following, make sure there’s a clear CTA. The influencer will get engagement in the form of likes and comments, but you need their followers to click through to your page. Instead of asking an influencer to show your product and mention it by name, give them a promo code to share with their followers. The benefit of a special promo code is getting followers to act and the ability to track conversions based on it. For example, you can see how many people used the code to buy something during the campaign.
Sie können Ihre Fotos allerdings auch als Drucke und auf anderen Produkten so verkaufen, wie im letzten Abschnitt beschrieben. Mit Dienstleistern wie Printful und Teelaunch können Sie Ihre Fotos auf Plakate, Handycases, Kissen und vieles mehr drucken. Die Firmen kümmern sich um den Versand und Kundenbetreuung. Sie müssen sich nur um den Verkauf kümmern.
Very interesting experiment and read. I know that IG can be very successful for my industry (powersports) though I don’t use it much. As a father I know that youth in my area perfer IG to FB and other social media outlets. I wonder if a new account with $57k in advertising would have done as well as the $15k existing account with $42k in advertising over the same time period?
Pro Tipp: Mit deinen Fingern kannst du die Größe des Hashtag-Stickers ändern. Positioniere mithilfe dieser Möglichkeit die Sticker anschaulich in einem bestimmten Winkel passend zum Foto. So stellst du sicher, dass die Tags nicht stören. Trotzdem lässt du dir aber dennoch nicht die Möglichkeit entgehen, durch Hashtags deine Reichweite zu erhöhen. Um dennoch viele Tags in der Story zu verwenden, aber die Zuschauer nicht vom Inhalt abzulenken, kannst du bis zu zehn Hashtags integrieren, die aber hinter einem Emoji verstecken. OnlineMarketing.de-Bürohund Philly zeigt, wie’s geht:

Shopping Links worked with the team at Pepperjam to identify a number of influencers who met not only the traffic requirements but were the right fit in terms of audience and brand alignment – all within Nordstrom Rack’s affiliate marketing budget. A total of three fashion and lifestyle influencers provided increased awareness, traffic and sales together with a boost in brand recognition – without the need for more costly traditional advertising methods.

While the world of Instagram influencers and how we utilize them to market our products is still very young, we have been able to cover several great ways to get the most out of these powerful players within your affiliate program. Good luck with all your affiliate marketing efforts and feel free to email us or comment below with any ideas or questions.
Instagram ist ein kostenloser Onlinedienst zum Teilen von Bildern und Videos und besteht seit 2010. Die beliebte Plattform gehört zu Facebook und kann mittels einer gleichnamigen App auf Geräten mit den Betriebssystemen Windows 10, iOS und Android genutzt werden. Dank einer innovativen Mischung aus einem Microblog und einer audiovisuellen Plattform lassen sich die Bilder über Instagram in den anderen sozialen Netzwerken verbreiten. Mittlerweile nutzen Instagram mehr als 500 Millionen Menschen auf der ganzen Welt. Aufgrund der vorhandenen Funktionen und der großen Beliebtheit eignet sich der Onlinedienst hervorragend für Werbung. Trotz der vielen Vorteile profitieren die Nutzer von transparenten und fair kalkulierten Kosten für Instagram Werbung.

Finally it’s possible to find out what your audience wants. There’s no need to go outside and ask pedestrians for their opinion. With a recently launched interactive poll sticker, which is part of the Instagram Stories, it’s way easier. Want to collect feedback on the promoted product or gather more ideas from the audience? Create a survey in one tap! Ask a question and give two answers to choose from. Check out the statistics to see the votes. The poll will last for 24 hours. If needed, fine-tune your affiliate marketing campaign according to the results obtained.
Mit Instagram Geld verdienen ist der Traum vieler Hobby- und Handyfotografen. Und die Chancen stehen gar nicht schlecht. Instagram überzeugt als Plattform durch extrem hohes Engagement. Das sorgt nicht nur für Likes, sondern kann (in der richtigen Zielgruppe mit dem richtigen Produkt) auch für Umsatz und starke Brand-Awareness sorgen. Und wo das geht, wird auch gerne Geld von Unternehmen ausgegeben. Geld, das jeder Instagrammer mitverdienen kann.
This is a great way to get noticed by a brand and maybe even have them repost your photo, which is great for growth. But even better yet, if you get on their radar they might just contact you for a collaboration. At the very least, it’s great for brands who are thinking of working with you to see that you do product placement on your Instagram (whether or not the brands you tag actually paid you or not). I wouldn’t go overboard, though, and tag every single item in every single photo. Just whatever happens to be prominent in the photo or whatever people typically ask you about in your comments. For example, I get a lot of questions about my IKEA learning tower hack so I actually created a separate Instagram account with the tutorial link so I can tag that account (@ikealearningtower) in every one of my kitchen photos because I know there will be someone interested in that info.
Travel blogger @Anna Everywhere has an Instagram full of stunning photo shoots in amazing locations around the world. She is incredibly stylish, and many people send her messages asking where she buys her clothes, so to help with that - even though this is not the focus point of the picture, she will include a link to the product below the image. The image below is from Waikiki, and she mentions her bikini after everything she has to say about the location. She also doesn’t link to products in every single post that she does.
Very interesting experiment and read. I know that IG can be very successful for my industry (powersports) though I don’t use it much. As a father I know that youth in my area perfer IG to FB and other social media outlets. I wonder if a new account with $57k in advertising would have done as well as the $15k existing account with $42k in advertising over the same time period?
Immer haarscharf an der Kante zur Schleichwerbung: Einige Influencer auf Instagram leben gefährlich. Wer nämlich Werbung und Produktplatzierungen in sozialen Medien nicht richtig kennzeichnet, kann dafür abgemahnt werden. Das gilt jedoch nicht nur für die Instagramer selbst. Auch die Unternehmen und Agenturen, die Influencer beauftragen, stehen in der Pflicht. Dabei ist die richtige Auszeichnung gar nicht so schwierig. Wir geben praktische Tipps.

Auf der sicheren Seite sind Influencer und Unternehmen, wenn der Hinweis auf die Kooperation sofort ersichtlich ist, also am Anfang des Bildtextes platziert wird. Gerne wird das Hashtag mit dem Hinweis ganz unten in den Hashtags versteckt oder gar in der Kommentarspalte. Doch das kann schiefgehen: Das Oberlandesgericht Celle verurteilte einen Drogeriemarkt, weil ein Influencer eine Kooperation mit dem Unternehmen ungenügend gekennzeichnet hatte (Urteil vom 08.03.2017, 13 U 53/17). Er verwendete das Hashtag #ad und setzte es am Ende des Beitrags, an zweiter Stelle innerhalb einer Hashtagwolke. Das sah das Oberlandesgericht als nicht hinreichend an.


Depth of discussion – lots of comments on a post may look impressive but look deeper to see what the followers are saying. Find an influencer who engages properly with the audience who in turn respond through discussion. Ten comments that are meaningful and stimulate a conversation are more useful than 100 comments purely complimenting the post. Follow this concept through to the types of posts that get the most likes; are they relevant to your business, or are they all favouring posts with a lighter tone or images?
Alternatively, to find niche affiliate programs, a basic Google search will suffice. Then simply sign up with the individual affiliate programs you like the look of and take it from there. There is no limit to how many affiliate programs you can sign up with, but make sure the products you are going to promote are high quality. If you promote products that aren’t up to scratch, you will lose the trust of your Insta-followers, and quickly lose your audience.
In the beginning, the tracking capabilities of affiliate marketing felt revolutionary: marketers were giving trackable links to publishers, with the publisher earning a commission every time a reader made a click or a purchase. Leveraging this newfound transparency opened up an opportunity for publishers to monetize their content without having to sell banner ads and pop-ups, while brands could now have a trackable, results-driven strategy for their marketing spend.
Seit Mitte 2016 kann das Nutzerprofil auf Instagram in einen Business-Account umgewandelt werden. Mit einem geschäftlichen Profil können die Nutzer auf spezielle Statistiken zugreifen, diverse Kontaktmöglichkeiten hinzufügen und können Social Media Werbung direkt in der mobilen Anwendung erstellen. Dadurch eignet sich Instagram bestens für Marketing-Maßnahmen. Auf Instagram Werbung schalten können die Nutzer ohne einen großen Aufwand. Die Werbung erscheint zwischen den einzelnen Beiträgen in Form von Videos oder Fotos und wird auf die Nutzer und deren Vorlieben individuell abgestimmt. Seit Anfang 2018 können deutsche Nutzer von Instagram auf der Plattform einkaufen. Durch ein einfaches Antippen der markierten Produkte auf den Werbebildern erhalten die Nutzer weitere Informationen und Preise. Das Ganze funktioniert im Grunde wie ein visuelles Schaufenster.
Tip #1 Post links to your landing pages and websites within your stories. Now before you get all like, but I need to have like 10,000 followers to be able do that. Let me give you a strategy to help get you there ASAP. The strategy I prefer for getting 10,000 followers takes a little longer than follow/unfollow, but it gets high quality active followers, and that’s Gary Vee’s $1.80 strategy. Basically with this strategy you search up 10 hashtags in your niche and and leave your 2 cents, AKA a comment on the top 9 posts for each hashtag. I highly recommend doing this over the follow, unfollow method because you can really build a strong connection which of course is great for sales, but if you’re a little more impatient feel free to do the follow, unfollow method with an app like captivate to speed up the process.
Once you’re starting to work with brands in a paid capacity, it’s great to have a media kit on hand to send along when requested. A media kit is a document that outlines the key facts and statistics of your blog. From the number of blog readers / social media followers you have, your page views, reader / follower demographics, the types of collaborations you do, and brands you’ve worked with in the past. You’ll also want to include a short bio of yourself / your blog as well as where you can be found online. Jeni, from The Media Maven wrote a detailed post about what you need to include to make a kick-a** media kit.
Liketoknow.it ist also auch bei vielen bekannten Influencern in Deutschland angekommen. Leonie Hanne von Ohhcouture (über 244.000 Abonnenten) hatte ja zuletzt in unserem Podcast erzählt, dass sie Affiliate-Links bei Instagram nutzt (Mehr dazu erzählt sie auf unserer nächsten Konferenz New Platform Advertising). Auch weitere bekannte Fashion-Instagrammer wie Caro Daur (518.000 Abonnenten) oder Novalanalove (413.000 Abonnenten) (auch Novalanalove kommt zur New Platform Advertising) posten regelmäßig Liketoknow.it-Links. Insgesamt taucht das Hashtag #liketkit für diese Affiliate-Posts in über 750.000 Instagram-Beiträgen auf. Die Influencer bekommen teilweise bis zu 20 Prozent des Verkaufspreises als Provision. Ein Post von Leonie Hanne kommt zum Beispiel auf über 7.000 Likes. Wenn zehn Prozent davon bei Liketoknow.it angemeldet sind, bekommen immerhin 700 eine Mail mit den Links auf ihren Affiliate-Shop. Pro Post dürften einige hundert Euro auf diesem Wege zu verdienen sein. Liketoknow.it hat mit einigen Shops und Brands Verträge, um diese hohen Affiliate-Provisionen zu ermöglichen. Das macht es anderen Projekten natürlich um so schwerer. In den USA versuchen es beispielsweise Like2Buy von der Analyseplattform Curalate oder Have2Have.it von Soldsie. Die beiden Dienste verfolgen das gleiche Ziel wie Liketoknow.it – Nutzer von Instagram zu Online-Shops schicken – nur auf einem etwas anderen Weg. Instagrammer und Brands, die eins der beiden Tools nutzen, binden den Link zu ihrem Shop in der Accountbeschreibung ein (dem einzigen Ort auf Instagram, an dem klickbare Links funktionieren).
I have to agree with @Beatrix Willius…maybe I missed the whole point of this experiment. I have nothing against beautiful women promoting anything. (I’m a huge UFC fan) but based on your experiment I have to assume you’re only interested in getting leads from wealthy male entrepreneurs? There are quite a few of us females with lots of cash to invest as well.

While affiliate marketing has long been driven by a need to gain website clicks, this channel is now quickly evolving into a strategy that cultivates leads from social channels like Instagram and Facebook. Instrumental in this evolution are influencers: as social leaders with the ability to inspire conversions from their loyal followers, they are now forming an integral component of successful affiliate campaigns.

There will always be plenty of brands that reach out to you who don’t have budget beyond simply free gifting. When you’re first starting out, that’s only natural as you don’t yet have as much to offer when it comes to your online reach. Collaborating on a free gifting basis allows you to build up your credibility, your brand, and open the doors for future collaborations because you’re able to showcase that you make a great spokesperson for a brand. But there comes a point when ( a ) the novelty of getting stuff for free wears off and ( b ) you realize that you’re providing brands with something of value and that you should be fairly compensated for that. The expectation by so many brands that influencers do work for free is something that really irks me. In what other profession would you do work and not get paid for it, whether or not you’re just starting out in the industry? Sure, you might just make a little above minimum wage, but you’re definitely being paid something. Yes, smaller brands and those just starting out probably won’t have a huge marketing budget and I still sometimes work on a gifting basis if it’s a brand I firmly believe in and want to build a long-term relationship with. But when companies that have been around for years and have built up a successful brand themselves don’t value you and your work enough to feel you should be paid? It’s a slap in the face, to be honest. Ladies (and gentlemen), please know your worth and don’t feel pressure to do free (or underpaid) work. It’s better to say no and save yourself the time and hassle. When you say no to working for free, you’re leaving yourself open to collaborations with brands who are willing to pay you fairly. You only have a limited number of hours to do work each week and, most likely, you also have a limited number of sponsored posts you want to do each week to keep your Instagram feed and blog from appearing too sales-pitchy. Leave those coveting slots open for brands who value you.


How exciting that you just started your blogging journey! Hopefully my post has helped steer you in the right direction (here’s the more direct blogging post: http://happygreylucky.com/how-to-start-and-grow-a-successful-lifestyle-blog-in-10-steps/). Other than what I wrote there I would just say stay true to yourself and make sure you’re passionate about what you’re posting. And keep at it! It can be pretty daunting at first but, if you stick with it consistently, hopefully you’ll be able to find some traction.
I look forward to seeing if/how this $57k investment pays off for you. It’s a pretty interesting experiment to say the least. I have the same dilemma with the Instagram account I just created for my bow tie company, Chringle & Co. I see how the fashion accounts that get tons of attention operate, but I’m not flashy enough to organize a daily photo shoot to showcase my #details. Dah well, hopefully I can use the approach you have and work with other Instagram models and fashion-forward individuals in the coming months.
When an Instagrammer posts a product picture on Instagram, they usually tag the brand they are promoting in the comment as well as a link to the specific product. This means that when people are browsing and reading the comments your brand will be on the eyes of potential customers. If they click on the tag, they will be directed to your Instagram page, and if they copy and paste the link to the product you will gain more traffic so it’s a win-win situation.

Auch bei Instagram kann man Affiliate-Links gekonnt integrieren. Zunächst muss ein neuer Beitrag veröffentlicht werden, der auf ein Produkt hinweist. Der Click-to-Action besteht darin, den User dazu zu bringen, auf den Link im Profil zu klicken. Um nicht nur einen Affiliate-Link zu promoten, gibt es folgenden Trick: Die Verwendung des Dienstes Linktree. Man verbindet ihn mit seinem Instagram-Konto und hat die Möglichkeit, eine persönliche Profilseite zu erstellen, auf der man mehrere Links einbindet. Sobald der User also auf den von Linktree generierten Verweis im Instagram-Profil klickt, landet er auf einer Seite, wo er mehrere Affiliate-Links anklicken kann. In der kostenpflichtigen Version können die Links sogar an den Veröffentlichungszeitpunkt des Posts geknüpft werden.
I look forward to seeing if/how this $57k investment pays off for you. It’s a pretty interesting experiment to say the least. I have the same dilemma with the Instagram account I just created for my bow tie company, Chringle & Co. I see how the fashion accounts that get tons of attention operate, but I’m not flashy enough to organize a daily photo shoot to showcase my #details. Dah well, hopefully I can use the approach you have and work with other Instagram models and fashion-forward individuals in the coming months.
I personally use Reward Style, which is a little more exclusive (there’s an application process involved). It’s more fashion based, which is not as ideal for me, and as thus I’ve recently signed up for Link Share (Rakukaten) as well. To give you an idea, I’m making about $100 per month (which is really not a lot) with Reward Style – meaning blog visitors are spending about $1500-2000 through affiliate links. I only link about 20% of my links through them though, since a lot of the home decor / baby items I share on my blog aren’t part of the Reward Style program. Once I’ve had some experience with other affiliate programs and how well they work for a lifestyle blogger like myself, I’ll make sure to update this post.

The main distinction now between affiliate and influencer marketing is simply the channel itself and the way the influencer is paid. Affiliate marketing sees affiliates paid based on web traffic performance (CPA) while influencer marketing sees influencers often paid flat fees upfront in return for social traffic performance. Brands now have visibility into the same metrics for both strategies and can access indicators of performance and traffic via Google Analytics for web-based publishers and Instagram Insights for social based publishers. Despite these similarities, influencer and affiliate marketing are still referred to as two separate strategies and are often managed by different teams in the same organization.
Shopping on Instagram has been around for about a year, but has been reserved only for select businesses based in the US. However, in March 2018, Instagram rolled out Shopping on Instagram across the globe. This feature is now available for 45+ countries and counting. It is also accessible to any business or influencer who has an Instagram Business account (although you will first need to get your account approved for shopping).
This aspect of Instagram marketing may take quite a while to complete. You might have to go through many posts and hashtags to find influencers that are a good fit to tell your brand’s story. But it’s worth investing time into this step to do it right– if you nail down the perfect Instagram influencers who cater to your specific target audience, you could enjoy a pretty good ROI on your marketing spend.

Through Instagram influencer marketing, you can get Instagram influencers in your niche with a large following to share one of your posts — this way, you can potentially get tens of thousands of targeted people to view your post overnight. This is why Instagram influencer marketing excels– you’ll have thousands of potential customers viewing your products, and they’ll be likely to convert as they trust the influencer enough already to follow them. Imagine what this can do for your ecommerce store’s growth!
Hello, I am very new to Shopify and am looking for ways to promote my site. Love the idea of IG influencers. I already have an IG account which I opened so I could hear from my Grandchildren (really do not know how to use it) , can I open a second account strictly for a business? I have been on the site and cannot find any information about opening a second account. Thanks for any advice and this is wonderful information that is being shared on this blog.
On the one hand I have to agree with some of previous commenters who failed to see a clear objective of this experiment. Was it to show how Instagram can help ALL types of businesses because to me the tactics you used seemed best suited to lifestyle/consumer brands not so much professional services. Also, as a female, and long-time reader of your blog, I was a little disappointed at the sexist overtones of some of your tactics – I don’t see how bikini clad models have to do with entrepreneurship or your brand in general.
Die Modefirma x kontaktiert einen Mode-Blogger y mit der Anfrage, ob dieser ein Bild mit einer speziellen Markenkleidung der Firma x auf seinem Instagram-Profil veröffentlichen möchte – eine Werbekooperation zwischen Modelabel und Fashion Blogger. Der Verdienst sogenannter Advertorials – bezahlte Artikel und Fotos, wo Blogger ein Produkt vorstellen – hängt von vielen Faktoren ab, zum Beispiel, Reichweite, Traffic der Webseite oder die Anzahl der Fans in den sozialen Netzwerken.

Die Kosten für Deine Instagram Werbung hängen von Deinen Gebotsstrategien ab. Du hast bei Instagram genau die gleiche Wahl wie bei Facebook und kannst Dich für unterschiedliche Strategien entscheiden. Zusätzlich hast Du die Wahl zwischen einer manuellen und einer automatischen Gebotseinstellung. Die Kalkulation der Kosten für Instagram Werbung erfolgt auf die gleiche Art und Weise wie bei Facebook. Der Angebotspreis ist besonders wichtig. Hast Du Dich für eine manuelle Gebotseinstellung entschieden, erhält Instagram den genauen Gebotsbetrag, den Du für Deine Werbeanzeige maximal bezahlen willst. Entscheidest Du Dich stattdessen für eine automatische Gebotseinstellung, muss die Plattform für Deine Werbeanzeige ein passendes Gebot auswählen und die Kosten für Instagram Werbung individuell kalkulieren.

Das soziale Netzwerk baut die angebotenen Features immer weiter aus. Während man zu längst vergessenen Zeiten ausschließlich mit Hashtags versehene Fotos auf der Plattform posten konnte, besteht mittlerweile unter anderem die Möglichkeit über die App zu chatten, Stories, die à la Snapchat 24 Stunden sichtbar sind, hochzuladen und bezahlte Werbung zu schalten. Diese Optionen sind für Firmen und Marketer demnach mehr als attraktiv und halten zahllose Möglichkeiten bereit, kreativ, individuell und bestensfalls authentisch zu werben. Die folgenden 11Strategien schaffen eine Grundlage für die ideale Instagram-Präsenz.
But to make money with affiliate marketing you need to get a affiliate link to a product that you promote and you need to put this link in your description. You can easily by the end of the next week have over 1000 followers…and let’s say that only 10% will click your affiliate link and only 5% will buy using your affilaite link and I really low ball it because Instagram is really on fire when you know how to use it.
We’ll use an example of a fictional fashion influencer, and we’ll call her Sally. Sally lives in Los Angeles and has around a million subscribers across her primary social media channels, Instagram, YouTube, and Snapchat. Now let’s pretend that you’re an advertiser for a boutique clothing line with a store located along the coast in Orange County looking to tap into a younger niche market. Influencers like Sally would be great to add leverage to your marketing since her promoting your brand would automatically gain credibility from her subscribers, in addition to increasing your customer base and conversions.

An influencer can also choose to shorten the non-linkable URL that they include in their Instagram post by using bit.ly. If we “bit.ly” this link to AP’s blog, www.accelerationpartners.com/blog, it would look like http://bit.ly/1SwgojI. The affiliate simply inputs their affiliate link into a link shortener tool to get the shortened link. The Instagram follower would then copy/paste this link into their browser which would redirect them through an affiliate link to the merchants site.


Auftraggeber suchen bei Cherrydeck nach einem Ort, in dem Sie einen Künstler/Fotografen suchen. Cherrydeck liefert ordentlich dargestellte Daten von Instagrammern mit je den letzten 3 Bildern und der Info, ob ein eigenes Studio vorhanden ist, Nachbearbeitung angeboten wird und welches Expertenlevel der Künstler hat. So können sich Kunden einfach und sehr effizient durch die Profile klicken und die Künstler direkt über die Plattform kontaktieren, wenn das Profil gefällt. Sehr easy!
I personally don’t do either of these forms of advertising because I’m very particular about the look and feel of my blog and from my (admitted) very limited research, it looks like I might earn about $10 a day which really isn’t all that much when you take into consideration what I’m giving up (that very clean, ad-free blog look). That said, I really haven’t done enough research and I might look into this option at some point down the road.
And another big reason? Cost. Most of the big Influencers work solely on a pay-per-post model, where companies have to shell out hundreds of thousands of dollars for a single Instagram post. Sure, maybe you’re Pepsi and you have that sort of spend. But we’re assuming most of you a) don’t want to spend anywhere near that much, and b) want to work with Influencers on a traditional affiliate marketing model (commission on sale). It goes without saying, it’s much more likely that micro-influencers will work on this model.
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