The bulk of the money that I earn through blogging and Instagram is through sponsored collaborations. Essentially, a brand or shop will provide me with one or more products and I will incorporate them into an Instagram or blog post (or two, or three). How do you go about getting sponsored collaborations? By working with brands that reach out to you and/or by reaching out to your favourite brands to see if they want to collaborate.
Once seen as a strategy distinct from affiliate programs, influencer marketing has been continually edging toward modern affiliate marketing. With the tracking and measurement of influencer marketing approximating the level of detail and sophistication that traditional affiliate marketing has achieved, savvy affiliates are now looking to foster thoughtful influencer campaigns that leverage the purchasing and reviewing power of social media stars.
Follower vertrauen ihren Idolen und kaufen sich gern die empfohlenen Produkte – eine perfekte Marketingstrategie vieler Firmen. Vor allem ist der kreative Spielraum für die Zusammenarbeit mit Bloggern riesig. Sie sind ein einflussreicher Werbeträger in der heutigen Zeit. Dabei können Unternehmen sowohl Online- als auch Offline Projekte mit ihnen konzipieren. Am Ende soll sich die Partnerschaft auch in höheren Umsätzen sichtbar machen.
Instagram – Instagram excels with brand exposure, but the UI makes it less likely that followers will click to purchase. The scrolling style of viewing posts as well as the link only being available in the bio lends itself to quick Likes and fewer clicks. However, I have seen some Instagram influencers succeed using Instagram Stories.Instagram Stories provide the personal one on one engagement feel that lends itself to conversions as well as an explanation on how followers can click on the affiliate link.
I personally use Reward Style, which is a little more exclusive (there’s an application process involved). It’s more fashion based, which is not as ideal for me, and as thus I’ve recently signed up for Link Share (Rakukaten) as well. To give you an idea, I’m making about $100 per month (which is really not a lot) with Reward Style – meaning blog visitors are spending about $1500-2000 through affiliate links. I only link about 20% of my links through them though, since a lot of the home decor / baby items I share on my blog aren’t part of the Reward Style program. Once I’ve had some experience with other affiliate programs and how well they work for a lifestyle blogger like myself, I’ll make sure to update this post.
Instagram gewinnt immer mehr an Popularität. Während Social Media Marketing früher beinahe ausschließlich über Facebook ablief, gewinnt Instagram diesbezüglich immer mehr an Standhaftigkeit. Mit dem stetigen Wachstum des sozialen Netzwerks übernimmt es die Stellung als Vorzeige Social Media-Plattform und nähert sich langsam an die Marketingrelevanz der Muttergesellschaft Facebook an. Wenn du dir also schon ein solides Facebook-Profil angelegt haben solltest, deren Follower-Zahlen sich sehen lassen können, dann nutze die dortige Aufmerksamkeit deiner User, um für dein Instagram-Profil zu werben.
Alternatively, to find niche affiliate programs, a basic Google search will suffice. Then simply sign up with the individual affiliate programs you like the look of and take it from there. There is no limit to how many affiliate programs you can sign up with, but make sure the products you are going to promote are high quality. If you promote products that aren’t up to scratch, you will lose the trust of your Insta-followers, and quickly lose your audience.
But to make money with affiliate marketing you need to get a affiliate link to a product that you promote and you need to put this link in your description. You can easily by the end of the next week have over 1000 followers…and let’s say that only 10% will click your affiliate link and only 5% will buy using your affilaite link and I really low ball it because Instagram is really on fire when you know how to use it.
Lets's say that only 15 people and I really low ball this will go and buy product that you promote…you need to have really bad descriptopn and you don't know strategy or any methods to increase those sales…but ok 15 people and your commison is $10 Dollars per sale so it means you've just made $150 Dollars Working Less than an Hour…or Ok you've worked 1 hour to set up an account, create desctipron and posts. $150 dollars working 1 hour!
If all of this has convinced you that you want to start as an affiliate influencer on Instagram, or if you’re a brand and you want to recruit some influencers on an affiliate basis remember some of the key points - make sure that your Instagram profile stands out from the rest, work on developing good relationships with the people you want to work with and make sure you have a strategy and clear expectations that work for you both. This way neither of you will be disappointed and you should be on your way to creating more revenue.
Beyonce fell from the second spot to the fourth on the list of Instagram accounts with the most followers. The extremely popular American singer currently has 109 million followers. Her posts have high engagement, with most posts bringing in over a million likes and countless comments. Beyonce normally posts pictures of herself, also including her family at times. She famously used her Instagram platform to reveal that she was pregnant with twins with husband Jay Z, which made headlines worldwide.
How exciting that you just started your blogging journey! Hopefully my post has helped steer you in the right direction (here’s the more direct blogging post: http://happygreylucky.com/how-to-start-and-grow-a-successful-lifestyle-blog-in-10-steps/). Other than what I wrote there I would just say stay true to yourself and make sure you’re passionate about what you’re posting. And keep at it! It can be pretty daunting at first but, if you stick with it consistently, hopefully you’ll be able to find some traction.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.
I’ve been a struggling fashion blogger for 5 years now. I’m not going to lie, I’ve given up time and time and time again. I think I quit 5 different times and after 3 months I chose to try blogging again. For goodness sakes, I f*[email protected]!ing get invited to New York Fashion Week. I sit on front row of Zimmermann, BCBG MaxAzria, Merissa Webb, etc. but that’s it. Nothing more. I want more. I want to make money off of my blog. I want to grow.
Kevin Curry, is more famously known by his Instagram and YouTube name “FitMenCook”. As the founder of FitMenCook, Kevin encourages people to live their life in a healthy way. Through his Instagram posts, Kevin shares recipes designed for both men and women who want to eat healthy to maintain the work they put in at the gym. This Instagram foodie influencer has a YouTube channel with over 400k subscribers and over 1.1 million people follow him on Instagram.
Of course, you could continuously change that link every time you post about a new affiliate product, but how annoying + time-consuming is that?! Plus, changing the link in your bio to a new affiliate link every time you post won’t allow you to drive traffic to any previously posted links, so this method isn’t super effective at increasing commissions.
There will always be plenty of brands that reach out to you who don’t have budget beyond simply free gifting. When you’re first starting out, that’s only natural as you don’t yet have as much to offer when it comes to your online reach. Collaborating on a free gifting basis allows you to build up your credibility, your brand, and open the doors for future collaborations because you’re able to showcase that you make a great spokesperson for a brand. But there comes a point when ( a ) the novelty of getting stuff for free wears off and ( b ) you realize that you’re providing brands with something of value and that you should be fairly compensated for that. The expectation by so many brands that influencers do work for free is something that really irks me. In what other profession would you do work and not get paid for it, whether or not you’re just starting out in the industry? Sure, you might just make a little above minimum wage, but you’re definitely being paid something. Yes, smaller brands and those just starting out probably won’t have a huge marketing budget and I still sometimes work on a gifting basis if it’s a brand I firmly believe in and want to build a long-term relationship with. But when companies that have been around for years and have built up a successful brand themselves don’t value you and your work enough to feel you should be paid? It’s a slap in the face, to be honest. Ladies (and gentlemen), please know your worth and don’t feel pressure to do free (or underpaid) work. It’s better to say no and save yourself the time and hassle. When you say no to working for free, you’re leaving yourself open to collaborations with brands who are willing to pay you fairly. You only have a limited number of hours to do work each week and, most likely, you also have a limited number of sponsored posts you want to do each week to keep your Instagram feed and blog from appearing too sales-pitchy. Leave those coveting slots open for brands who value you.
Since Instagram started in 2010, influencers have flocked to the platform to increase their audience, traffic, followers and engagement. With 29% of Instagram’s top posts coming from influencers or brand ambassadors, they are dominating the game when it comes to user generated content, and with statistics showing that Instagram has over 700 million monthly users it is now over twice the size of twitter. This isn’t something that should be ignored, especially for brands when they are looking at Instagram affiliate marketing strategies.
Zum einen sind die Storys, die 24 Stunden sichtbar sind und danach verfallen, bei allen Usern das Erste, was sie sehen, wenn die App geöffnet wird. So sieht man das Profilbild des Accounts umringt mit einem rötlichen, instagram-farbenen Kreis. Die aktuellsten Storys werden den Abonnenten derweil immer als erstes oben links angezeigt. Das bedeutet für dich, dass regelmäßige Story-Updates dir quasi die Poleposition in der App der User sichern.
For influencer networks, I’ve found the average rates to be quite a bit lower. The average rate for gigs I was accepted for through Popular Pays, for example, was about 30% lower than the rates I was able to get through direct e-mail collaborations. I assume this is because these influencer networks have influencers compete with one another so everyone lowers their rates a bit in hopes of getting the gig. With a brand who e-mails you, on the other hand, you already know they want to work with you so you’re more confident in sticking with your full rates. I would say $10 CPM is a great starting point for e-mail negotiations (if you’ve got the engagement and photo quality to back it up) vs. $5 CPM is about the lowest you should accept / offer for influencer networks.
Auch wenn Instagram eine digitale Plattform der Interaktion darstellt, solltest du dennoch auf eine zwischenmenschliche Bindung zwischen deinen Followern und dir bedacht sein. Denn wenn du deinen Abonnenten offen und regelmäßig begegnest, entsteht zwangsweise eine vertrautere Beziehung. Dies ist insbesondere für dein Publikum wichtig, denn so steigerst du die Sympathie gegenüber der Firma und positionierst dich nahbar.
Lokalisiere jeglichen Content. Doch warum ist das sinnvoll? User können über die Suchfunktion bei Instagram nach Orten suchen. So hast du deinerseits die Möglichkeit, mehr Aufmerksamkeit zu generieren, lokale Nutzer, aber auch Personen, die sich für den Ort auf Instagram interessieren, anzusprechen. Immerhin zeigt eine Studie, dass Posts mit Geotagging knapp 80 Prozent mehr Engagement hervorrufen als Inhalte ohne Ortsangabe.
Im Übrigen muss die Auszeichnung nichts Negatives sein. Schließlich ist den meisten Followern ohnehin bewusst, dass die Influencer die teilweise aufwendigen Kanäle mit täglichen Postings nicht umsonst betreiben, sondern damit auch Geld verdienen oder sogar ihren Lebensunterhalt damit bestreiten. Wer damit offen umgeht, ist authentisch. Die Berliner Lifestyle-Bloggerin Masha Sedgwick erzählt im Interview mit der W&V, dass ihre Leserschaft auf werbliche Posts nicht anders reagiert als auf persönliche Posts. Es hinge jedoch auch davon ab, wie diese gestaltet sind.
Gehen wir einmal von einem starken Tag mit 15.000 Klicks aus: Installiert nur ein Prozent derjenigen, die geklickt haben, auch die App, kommt Megachats auf 150 Installs und damit auf einen Tagesverdienst von knapp über 330 Euro beim Spiel „Panda Pop“ (es gibt 223 Coins also 2,23 Euro pro Install von Sharepop). Theoretisch ist das mit jedem der mindestens fünf Kanäle möglich. Neben Megachats setzen die Accounts Jungsfakten, Chatdiss, Jokerfact und Funnybruder auf das Affiliate-Prinzip. Insgesamt kommen die Accounts wie oben beschrieben auf 1,8 Millionen Follower bei Instagram. Den jeweils Hundertausenden Fans werden auf jedem Kanal immer wieder die Partner-Accounts vorgeschlagen, um weiter zu wachsen. Dabei heißt das nicht unbedingt, dass alle Kanäle von der gleichen Person betrieben werden. Von Facebook-Experten hören wir immer wieder, dass sich erfolgreiche Fan-Seiten gegenseitig empfehlen und jeweils Anteile am Umsatz des Anderen bekommen.
We’ll use an example of a fictional fashion influencer, and we’ll call her Sally. Sally lives in Los Angeles and has around a million subscribers across her primary social media channels, Instagram, YouTube, and Snapchat. Now let’s pretend that you’re an advertiser for a boutique clothing line with a store located along the coast in Orange County looking to tap into a younger niche market. Influencers like Sally would be great to add leverage to your marketing since her promoting your brand would automatically gain credibility from her subscribers, in addition to increasing your customer base and conversions.
It’s about damn time. I just saw your @whoisneilpatel a few days ago and wondered “Wait, did he just completely rebrand his IG?” I wondered because I followed your original IG page, but unfollowed it because, well, it’s boring (no offense haha) my friends already annoy me with pictures of their food. However, your whoisNeilPatel is effing awesome! (is this why you shaved your head?)… Living vicariously through that type of page is what keeps me entertained – and motivated. I think this is perfect for personal branding and brand awareness. I’m not in stocks, but i know who Timothy Sykes is because of Secret Entourage & IG, and if I plan to educate myself and learn, i’m going to search around through him first to further investigate my next steps. For me, i’ve grown our IG pages through advertising on other influencers IG page that may have an audience interested in my page. After building to thousands of followers, i’ve done “S4S” which is free and easiest way to grow your following. After a certain time, I just delete the picture of the other page. Just my .02
Ideally, you should take photos of yourself holding the product. You may also want to create posts that show the effect of the product. If you’re an affiliate marketer for makeup, you might post a before and after photo of what you look like before and after you put on the makeup. There are a ton of ways to do this – how you choose to market the product or service is completely up to you.
Kann man als Publisher bei Instagram Geld verdienen? Bisher ist das vor allem Influencern gelungen: Modeblogger und andere Sternchen machen mit Schleichwerbung für Fitnessprogramme und Gesundheits-Tees viel Geld. Aber immer wenn ein neues großes Ökosystem entsteht, kommen schlaue Affiliates und versuchen ein eigenes Business aufzubauen. Bei Instagram geht das jetzt gerade erst los und wir haben uns die Goldgräber der ersten Stunde angeschaut und analysiert.
With the boom in subscription boxes, unboxing videos have become quite popular. If your audience spends a lot of time on YouTube, then partner with an influencer who can showcase your product. The benefit of influencer marketing is how personal it is. Think about how powerful your campaign will be when followers feel as though they’re experiencing the unboxing along with the influencer. They’ll likely be receptive to clicking the link the influencer shares in order to learn more about you and your products.