Do your due diligence and research your potential partner. Do any red flags pop up when you Google their name? Is there bad buzz around them in their specific niche? Do they play well with other Influencers and/or brands? This is important because the minute you attach your brand to a bad Influencer, it may take a long time for your reputation to recover.
The truth is that both influencer and affiliate marketing are powerful ways to educate your target audience and turn them into customers. Not understanding the differences and how each strategy works means you miss out on opportunities to increase your reach and grow your business. You see, it’s not about relying on just one strategy all the time but instead figuring out which one meets your current goals and alternating between the strategies.
Thank you for this amazing post! It has definitely put my mind into set and changed a lot about the way I will post and do things on Instagram. Such a great help! And I did DM you on Instagram. Hoping to hear from you, had a few questions for you there! And another thing…. I love your instagram and blog posts. I have been following for a while now and definitely you are a huge influencer! Thanks again 🙂
Nowadays, the majority of large businesses offer affiliate programs. So find ones that are in your niche. If you are popular on Instagram for fashion, then you should opt for fashion affiliate programs. If your Instagram audience follows you because you are well known in the fitness industry, then you need to find health and fitness affiliate programs. Your following won’t purchase items that aren’t relevant to their interests. So choose affiliate programs that sell products your audience can relate to and that will add value to their lives.
There will always be plenty of brands that reach out to you who don’t have budget beyond simply free gifting. When you’re first starting out, that’s only natural as you don’t yet have as much to offer when it comes to your online reach. Collaborating on a free gifting basis allows you to build up your credibility, your brand, and open the doors for future collaborations because you’re able to showcase that you make a great spokesperson for a brand. But there comes a point when ( a ) the novelty of getting stuff for free wears off and ( b ) you realize that you’re providing brands with something of value and that you should be fairly compensated for that. The expectation by so many brands that influencers do work for free is something that really irks me. In what other profession would you do work and not get paid for it, whether or not you’re just starting out in the industry? Sure, you might just make a little above minimum wage, but you’re definitely being paid something. Yes, smaller brands and those just starting out probably won’t have a huge marketing budget and I still sometimes work on a gifting basis if it’s a brand I firmly believe in and want to build a long-term relationship with. But when companies that have been around for years and have built up a successful brand themselves don’t value you and your work enough to feel you should be paid? It’s a slap in the face, to be honest. Ladies (and gentlemen), please know your worth and don’t feel pressure to do free (or underpaid) work. It’s better to say no and save yourself the time and hassle. When you say no to working for free, you’re leaving yourself open to collaborations with brands who are willing to pay you fairly. You only have a limited number of hours to do work each week and, most likely, you also have a limited number of sponsored posts you want to do each week to keep your Instagram feed and blog from appearing too sales-pitchy. Leave those coveting slots open for brands who value you.
If you are just getting started, it is a perfectly fine strategy to come up with special offers for influencers. One such offer could be giving them 5% (or some other number) lifetime commissions on sales made by affiliates who sign up due to them. Another idea could be to consider relaxing some of the terms for followers of these early influencers. Also, you could consider offering exclusive affiliate tools to select influencers.
A common issue with Instagram influencers is finding a way to get customers to click on affiliate links. It’s common to see captions include “link in the bio,” but this is an extra step that sometimes customers don’t take. Thus, there could be sales that came from this influencer that they’re not getting credit for. This is bad for the influencer because they’re losing out on commissions and this is bad for the brand because you’re not able to properly track the success of their campaigns. This is where forced exclusive unique coupon codes come in.
I have to agree with @Beatrix Willius…maybe I missed the whole point of this experiment. I have nothing against beautiful women promoting anything. (I’m a huge UFC fan) but based on your experiment I have to assume you’re only interested in getting leads from wealthy male entrepreneurs? There are quite a few of us females with lots of cash to invest as well.
As you can see, Instagram offers some genuine opportunities to make money online. Whether you want to become an Instagram influencer, sell physical products, photographs, or affiliate products, or become an Instagram expert in the freelancing field, there are possibilities for everyone. Whatever route you choose to go down, make sure you persevere, as the financial rewards can be more than worth it.

Social media - can you remember life before Facebook and Instagram, Twitter and LinkedIn? No longer just a place to meet your friends, social media is big business when it comes to advertising and marketing. Ten years ago, social media marketing did not exist; now it has become one of the largest marketing methods to both small and large businesses. As a form of media, it has many different marketing strings to its bow , and one of these is the use of influencers.
In welcher Art und Weise die Maßnahmen beim Affiliate Marketing zu markieren sind, ist allerdings bislang rechtlich unklar. Häufig setzen Influencer, um Strafen zu vermeiden, einen Stern (*) hinter den jeweiligen Link. Ob diese Praxis allerdings für jeden Nutzer als eindeutig einzustufen gilt, bleibt unklar. Im Gegensatz dazu werden Begriffe wie „Werbung“ oder „Anzeige“ gerne vermieden, da Einbußen bei der Klickrate und somit bei den Einnahmen zu erwarten sind.
Laut der Simply Measured Studie von Oktober 2014 posten 73 Prozent der 86 “Top 100 Brands” mindestens ein Foto oder Video pro Woche. Beispielsweise könnte man Instagram als zusätzlichen Marketingkanal nutzen, um das Thema der Woche mit einem kreativen Instagram-Foto zu veranschaulichen. In den meisten Fällen honorieren User diese regelmäßigen Aktivitäten der großen Marken.
Er ist der Mitbegründer von Neil Patel Digital. Das Wall Street Journal zählt ihn zu den Top-Influencern im Web. Laut Forbes ist er einer der 10 besten Vermarkter und laut Entrepreneur Magazine hat er eins der 100 erfolgreichsten Unternehmen gegründet. Neil ist ein New York Times Bestseller Autor. Er wurde bereits vor seinem 30. Lebensjahr von Präsident Obama und vor seinem 35. Lebensjahr von den United Nations als Top 100 Unternehmer ausgezeichnet.
Great insight! Big brands are now into micro-influencers as they have more real engagement with real followers which they can market effectively. You can use a tool like an engagement rate calculator from Phlanx.com to know the interaction activity of a micro-influencer. You can also use an influencer directory to speed up the process in looking for the right influencers to work with.
Deine Zielgruppe und der Wettbewerb spielen bei den Kosten für Instagram Werbung ebenfalls eine Rolle. Die Kosten für eine Werbeanzeige auf der Plattform Instagram werden höher, wenn es andere Unternehmen gibt, die mit Dir um die gleiche Zielgruppe konkurrieren. Findest Du eine Nische, sinken die Kosten für die Instagram Werbung. Es macht definitiv einen großen Unterschied im Hinblick auf die Kosten, zu welcher Jahreszeit Du eine Werbeanzeige auf Instagram schaltest. Gibst Du Werbeanzeigen vor Weihnachten oder vor Ostern auf, kämpfst Du mit viel mehr Unternehmen um die begrenzt verfügbaren Werbeflächen. Aufgrund dessen steigen die Preise für die Instagram Werbung.
Now, this is is just a guideline that most influencers (and influencer talent agencies) go by. There are plenty of brands out there who aren’t willing to pay this high so you be the judge of what you’re willing to accept. Don’t undersell yourself though. It takes a lot of work to produce content and just because someone is willing to pay something, doesn’t mean it’s enough for the work involved or the reach you provide.
Eine Verbindung zwischen den Usern und dir zu schaffen ist maßgeblich für das Engagement auf deinem Profil. Wenn das nächste Mal jemand einen Post von dir kommentiert, dann antworte und trete in Interaktion mit deinen Abonnenten. Potratz rät auch dazu, des Öfteren Fotos mit Gesichtern zu veröffentlichen. Diese würden nämlich rund 38 Prozent mehr Likes bekommen als andere Fotos.
Ideally, you should take photos of yourself holding the product. You may also want to create posts that show the effect of the product. If you’re an affiliate marketer for makeup, you might post a before and after photo of what you look like before and after you put on the makeup. There are a ton of ways to do this – how you choose to market the product or service is completely up to you.
While the world of Instagram influencers and how we utilize them to market our products is still very young, we have been able to cover several great ways to get the most out of these powerful players within your affiliate program. Good luck with all your affiliate marketing efforts and feel free to email us or comment below with any ideas or questions.
Since the introduction of Instagram stories was released in November 2016, it has become incredibly popular as a peek into the day to day lives of some of the most popular Instagrammers out there. Anything that gets posted lasts for just 24 hours. @sheshopped posted about creating pretty ice cubes for her Marks and Spencer Australia photo shoot the next day. This lets people know to expect something new on your Instagram the next day to highlight that brand and piques people’s curiosity.
Once seen as a strategy distinct from affiliate programs, influencer marketing has been continually edging toward modern affiliate marketing. With the tracking and measurement of influencer marketing approximating the level of detail and sophistication that traditional affiliate marketing has achieved, savvy affiliates are now looking to foster thoughtful influencer campaigns that leverage the purchasing and reviewing power of social media stars.

I personally use Reward Style, which is a little more exclusive (there’s an application process involved). It’s more fashion based, which is not as ideal for me, and as thus I’ve recently signed up for Link Share (Rakukaten) as well. To give you an idea, I’m making about $100 per month (which is really not a lot) with Reward Style – meaning blog visitors are spending about $1500-2000 through affiliate links. I only link about 20% of my links through them though, since a lot of the home decor / baby items I share on my blog aren’t part of the Reward Style program. Once I’ve had some experience with other affiliate programs and how well they work for a lifestyle blogger like myself, I’ll make sure to update this post.
It’s about damn time. I just saw your @whoisneilpatel a few days ago and wondered “Wait, did he just completely rebrand his IG?” I wondered because I followed your original IG page, but unfollowed it because, well, it’s boring (no offense haha) my friends already annoy me with pictures of their food. However, your whoisNeilPatel is effing awesome! (is this why you shaved your head?)… Living vicariously through that type of page is what keeps me entertained – and motivated. I think this is perfect for personal branding and brand awareness. I’m not in stocks, but i know who Timothy Sykes is because of Secret Entourage & IG, and if I plan to educate myself and learn, i’m going to search around through him first to further investigate my next steps. For me, i’ve grown our IG pages through advertising on other influencers IG page that may have an audience interested in my page. After building to thousands of followers, i’ve done “S4S” which is free and easiest way to grow your following. After a certain time, I just delete the picture of the other page. Just my .02
Sehr interessanter und gut recherchierter Beitrag. Ich selbst bin zwar auf Instagram nicht sonderlich aktiv, aber es gibt ja auf allen Social Media Plattformen große Influenzer, die damit viel Geld verdienen. Also war es auch bei Instagram von Beginn an klar, dass diese Entwicklung nicht lange auf sich warten lassen würde. Im Vergleich zu der Entwicklung bei Facebook gehe ich allerdings davon aus, dass sich Instagram wesentlich schneller in die kommerzielle Richtung bewegen wird. Facebook wird sicherlich bald ein möglichst großes Stück von diesem Mega-Kuchen abhaben wollen…

Since the introduction of Instagram stories was released in November 2016, it has become incredibly popular as a peek into the day to day lives of some of the most popular Instagrammers out there. Anything that gets posted lasts for just 24 hours. @sheshopped posted about creating pretty ice cubes for her Marks and Spencer Australia photo shoot the next day. This lets people know to expect something new on your Instagram the next day to highlight that brand and piques people’s curiosity.
Der User muss erkennen können, ob es sich bei einem Inhalt um einen redaktionellen bzw. persönlichen Inhalt handelt oder um einen kommerziellen (sprich Werbung), für den der Influencer bezahlt wurde. Im Fernsehen sind Werbeblöcke deutlich durch einen Werbetrenner abgegrenzt. Niemand würde denken, dass die Spots zum Film oder zur TV-Show gehören. Eine derartige Trennung ist auch bei Instagram notwendig.
The main distinction now between affiliate and influencer marketing is simply the channel itself and the way the influencer is paid. Affiliate marketing sees affiliates paid based on web traffic performance (CPA) while influencer marketing sees influencers often paid flat fees upfront in return for social traffic performance. Brands now have visibility into the same metrics for both strategies and can access indicators of performance and traffic via Google Analytics for web-based publishers and Instagram Insights for social based publishers. Despite these similarities, influencer and affiliate marketing are still referred to as two separate strategies and are often managed by different teams in the same organization.
First off lets talk about what DOESN’T WORK, because if you can learn what DOESN’T work first, then you can just spend time looking for all the easy affiliate offerings that WILL WORK for your Instagram following. I teach all of this in my InstaWealth Growth System, so if you want to let me teach it to you STEP-BY-STEP then signup. You’ll be able to watch over 80 easy to follow along video guides. I even update it frequently at no additional cost.
A practical way to generate affiliate commissions through IG is to add a link to your website or blog. Many affiliate marketers use IG as a traffic source. As traffic flows to your site, visitors will discover your content and stumble upon affiliate links. You might even create a unique URL and welcome page for your IG traffic. For example, chadtennant.com/instagram. Your welcome page could acknowledge your presence on IG and provide a brief intro about you and your offerings. For example,
Instagram gewinnt immer mehr an Popularität. Während Social Media Marketing früher beinahe ausschließlich über Facebook ablief, gewinnt Instagram diesbezüglich immer mehr an Standhaftigkeit. Mit dem stetigen Wachstum des sozialen Netzwerks übernimmt es die Stellung als Vorzeige Social Media-Plattform und nähert sich langsam an die Marketingrelevanz der Muttergesellschaft Facebook an. Wenn du dir also schon ein solides Facebook-Profil angelegt haben solltest, deren Follower-Zahlen sich sehen lassen können, dann nutze die dortige Aufmerksamkeit deiner User, um für dein Instagram-Profil zu werben.
When you are posting a photo make sure you use relevant tags. Including hashtags means more engagement and likes. To find the best tags for your content you need to research your audience to find out what hashtags they are using on their posts. Posting the most popular tags won’t necessarily help you in the long run. For example, a travel blogger should have travel related tags. If they were to include a hashtag about vitamins it wouldn’t necessarily fit with their content. If you include a hashtag that doesn’t fit with your niche, people will be less likely to engage with you.
×