Great insight! Big brands are now into micro-influencers as they have more real engagement with real followers which they can market effectively. You can use a tool like an engagement rate calculator from Phlanx.com to know the interaction activity of a micro-influencer. You can also use an influencer directory to speed up the process in looking for the right influencers to work with.
Now, each product promoted on Instagram can have a direct link to its products page either on Etsy, Amazon, an online store or somewhere else. This makes it easy for Instagrammers to immediately purchase something that has caught their eye as they are browsing their feed. And it makes it much much easier for eCommerce stores to drive traffic and sales from their Instagram posts.
The most effective ways to do this are either by negotiating a hybrid payout with a flat fee or by offering products in exchange for the posts, both often accompanied with an appealing commission rate. Besides the money or product received for the feature, the commission rate that the influencer is also receiving can potentially last as long as the posts remain visible to their viewers. Often, the commission structure has served as even more motivation for them to push the products and brand more with their followers and subscribers. It’s a win-win situation—an increase in sales and brand awareness for the advertiser and an additional source of income for the influencer.
At a direct conversion of $39/month subscription, you will receive $19.50/month commission at 50% each month. While you are sending traffic and referrals, you will receive $19.50 every month until that 1 sale cancels. In addition, they may sign up as affiliates through your referral and you will be able to see who you referred that signed up. We will also pay you an additional 5% of your referred affiliate’s commissions!
Before we can get into affiliate links, first we need to talk about the affiliate program. An affiliate program is hosted by a company that wants to use marketers who are not employed by the company to promote their product or service. These marketers, and their social media accounts, are often related to the product or niche in some way. For example, a health blogger might sign up for an affiliate program promoting vitamins.
As for Instagram, having a business account makes it even easier for brands to contact you but I would personally shy away from switching since there’s a lot of whisper in the blogging world that Instagram will soon make business accounts pay to get their content seen by anyone. If you’re interested in reading more of my thoughts, check out my Instagram growth blog post – point #10).
Merchants sollten zu Beginn ihrer Instagram-Karriere genau überlegen, was sie mit dem Produkt erreichen wollen, etwa die Bekanntheit steigern oder eine neue Zielgruppe ansprechen. Bei jeder erfolgreichen Marketingstrategie steht am Anfang ein gut ausgefeiltes Konzept, sodass die Echtheit und das Vertrauen zum Produkt gewährleistet wird. Punkt 3 listet einige Beispiele für bestimmte Kanäle auf.
One way to increase your chances of getting good ROI through Instagram marketing is by being as targeted as possible in the people you’re going after. For example, if you have an online store that sells formal shoes, you might want to target influencers that specialize in “professional footwear for men” as opposed to influencers that are in “men’s fashion.”
A landing page is often used to collect email addresses and sell products, but you could create a landing page containing numerous links to direct your IG traffic. Alternatively, you can use IG-centric apps that provide templates to feature various links, for example, LinkTree and Lnk.Bio. Their goals are to solve the one-link Insta dilemma. LinkTree states, “You only get one chance to link in Instagram. Make it do more.” Lnk.Bio reads, “Multiple links for your Instagram bio, the new way to improve your Instagram experience.” Both tools are easy to set up. You just connect your IG account, pick a template, add links, and you’re ready. LinkTree has a free and pro plan. Lnk.Bio has four plans including free, monthly, and lifetime. Both platforms provide basic analytics.
Gehen wir einmal von einem starken Tag mit 15.000 Klicks aus: Installiert nur ein Prozent derjenigen, die geklickt haben, auch die App, kommt Megachats auf 150 Installs und damit auf einen Tagesverdienst von knapp über 330 Euro beim Spiel „Panda Pop“ (es gibt 223 Coins also 2,23 Euro pro Install von Sharepop). Theoretisch ist das mit jedem der mindestens fünf Kanäle möglich. Neben Megachats setzen die Accounts Jungsfakten, Chatdiss, Jokerfact und Funnybruder auf das Affiliate-Prinzip. Insgesamt kommen die Accounts wie oben beschrieben auf 1,8 Millionen Follower bei Instagram. Den jeweils Hundertausenden Fans werden auf jedem Kanal immer wieder die Partner-Accounts vorgeschlagen, um weiter zu wachsen. Dabei heißt das nicht unbedingt, dass alle Kanäle von der gleichen Person betrieben werden. Von Facebook-Experten hören wir immer wieder, dass sich erfolgreiche Fan-Seiten gegenseitig empfehlen und jeweils Anteile am Umsatz des Anderen bekommen.
An Instagram Influencer is an Instagram user who has an established audience on Instagram, and who is able to persuade others because of their level of trustworthiness and reach on Instagram. Instagram influencers can help you build a massive audience from scratch in a relatively short period of time — while potentially generating a lot of sales just by featuring your products on their profiles.
Zu einer erfolgreichen Instagram-Kampagne gehört immer das Analysieren der Konkurrenz im gleichen Themenfeld. Dort können angehende Instagram-Merchants feststellen, wie Produkte dargestellt werden und welche Bilder besonders beliebt sind. Mit den gewonnen Daten und einer individuellen Marketingkampagne steht dem Beginn der Instagram-Karriere nichts mehr im Wege.
One thing I found odd with Clickbank is that to register, your IP address needs to match the country of the home address you are inputting. If you are traveling around, this makes it hard to register for an account. My application was immediately denied because although my home address is in Canada, my IP was coming from Europe as I was currently traveling when I applied for Clickbank.
For affiliate marketers, this means you can create a post with an image incorporating an affiliate product, with the affiliate link added as text overlay, or in the caption. This post will then be shared on an influencers Instagram account, exposing your affiliate link to a new audience, as well as finding you potential new Instagram followers for your own account.