When the giveaway ends and it’s time to send out your product to the winner, make sure you communicate directly with the winner themselves and try to get some additional marketing goodwill from this. You can ask the winner to post about their winning on their own social media pages so that their friends and family learn about your brand. You can also incentivize the winner to refer friends and family by providing them with additional discounts for doing so. If you’re not keen on giving away your product for free you could also host a contest that allows the winner to purchase your product but at a significant, one-time discount.
Einige User halten es für angemessen, ihre Posts mit dem Hashtag #ad zu kennzeichnen. In Deutschland ist das nicht ausreichend. Auch #sponsored funktioniert nicht. Es muss sich um eine klare, deutsche Aussage halten: #anzeige oder #werbung sind das Mindestmaß. Besser ist es, im ersten Kommentar oder am Ende des Beitrags auf die Kooperation hinzuweisen.
In the beginning, the tracking capabilities of affiliate marketing felt revolutionary: marketers were giving trackable links to publishers, with the publisher earning a commission every time a reader made a click or a purchase. Leveraging this newfound transparency opened up an opportunity for publishers to monetize their content without having to sell banner ads and pop-ups, while brands could now have a trackable, results-driven strategy for their marketing spend.
Die einfachste und schnellste Art, um Instagram Werbung schalten zu können, ist über die App. Du startest die mobile Anwendung und hebst einen Beitrag hervor, den Du auf der Plattform teilst. Nun kannst Du erfassen, wie viele Nutzer Deinen Beitrag ansehen und mit dem Inhalt interagieren. Mit dem bewährten Werbeanzeigenmanager kannst Du professionelle Social Media Werbung erstellen und verwalten. Das praktische Tool ist für mobile Endgeräte und für Desktop-Computer verfügbar. Du kannst mit dem Manager Deine Werbekampagnen, verschiedene Werbeanzeigengruppen und einzelne Werbeanzeigen einrichten. Die laufenden Kosten für Instagram Werbung lassen sich ebenfalls anpassen. Du kannst zu jederzeit Änderungen an Deinen Werbekampagnen vornehmen und Dir die Ergebnisse anzeigen lassen.
This might sound like a given, but it looks better if you can do your own photo shoot in your own style - it goes back to the word of mouth marketing. If you are the one wearing the product or have styled the picture yourself, it is more genuine and more likely to lead to a sale. @victoriama9 is a great example of this - it’s clear in the images that it’s her wearing the outfits and not a photo from the brand.

As an affiliate manager, the evolution of influencers in the performance marketing space is a trend I have kept a close eye on. Early on, I saw the value of content affiliates, but remained a minority among my peers. Now, the tide has changed. Influencer marketing has infiltrated the affiliate marketing world. Merchants see the value of influencers’ reviews for conversions and requests for affiliate managers to recruit influencers have grown exponentially. Affiliate managers now spend much of their time diligently crafting custom emails with the hopes of recruiting the next top performing influencer. However, many of these hours are wasted because of one common mistake. Many managers overlook the first essential step in the recruitment process: creating the prospect list.  An unqualified list results in failure, no matter how brilliant your recruitment outreach.


Da Megachats häufig den Link-Verkürzer von Google nutzt, konnten wir einen Blick auf die Klickzahlen werfen. Denn der Account-Betreiber hat vergessen, die Statistik für die Öffentlichkeit zu sperren. Das Hinzufügen des Befehls #analytics in die URL genügt, um Zugriff auf die Daten zu erhalten. Das Ergebnis: An guten Tagen klicken gut und gerne 4.000 Follower auf den Affiliate-Link, an sehr guten auch mal 20.000. Besonders das Versprechen von kostenloser Musik scheint viele anzuziehen, den Deezer-Link klicken deutlich mehr Nutzer, als die zu den Spiele-Apps. Megachat nutzt als Affiliate Netzwerk den recht neuen Player Sharepop. Das Unternehmen wurde erst 2014 gegründet und firmiert unter dem Dach der SADH Internet GmbH, bei der Tim Koschella, Co-Founder des Erfolgs-Startups Hitfox, Managing Director ist. Sharepop bietet Influencern auf Facebook, Youtube, Twitter und Instagram eine Affiliate-Lösung an. Megachats bekommt für jede Installation einen Betrag zwischen einem und fünf Euro, je nach beworbener App. Ausgezahlt wird erst einmal in virtuellen „Coins“ (100 Coins sind ein Euro), ab 5000 Coins (50 Euro) können sich die Affiliates das Geld über Paypal auszahlen lassen.
Verkaufen bei Instagram – ein Traum vieler Brands. Aber ohne, dass man unter einem Bild einen direkten Link posten kann, ist das nur schwer möglich. Dank Tools wie Liketoknow.it gibt es nun zumindest für Instagram-Influencer und Brands einen Workaround, um Affiliate-Links zu generieren. Wir zeigen wie Affiliate-Marketing bei Instagram funktioniert, wer daran verdient und warum ein deutsches Startup jetzt auch mitmacht.

Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.

Anzeigen in Instagram Stories sind eine großartige Ergänzung zu unseren permanent inspirierenden Inhalten und eine fantastische Möglichkeit, mit unserer Zielgruppe auf Augenhöhe zu kommunizieren: unmittelbar, ansprechend und authentisch. Mit direkten Kommunikationsformaten wie diesen erweitern wir unser Zalando Markenerlebnis um kreative Unterhaltungselemente.
Im Gegensatz zu Pinterest ist das Einbinden von Affiliate Links auf Instagram erlaubt. Besonders User mit einer großen Reichweite können mit dieser Methode Geld im Internet verdienen. Derzeit nutzen augenfällig viele Mode-Blogger die Vorteile des Affiliate Marketings, um mehr Umsätze zu generieren. Aber auch andere Branchen sind von der Verwendung des Werbelinks nicht ausgeschlossen.
Of course, there is always an exception, and that exception is YouTube, Google’s social media darling. While I still prefer to work with influencers who have both a website AND a social media channel, I will take YouTube-only influencers. The in-depth content, high engagement and optimization potential for videos allow them to be an excellent standalone for affiliate marketing. The influencer below does not have a blog but remains a top performer due to niche and high-quality content.
Now that we have understood who an Instagram Influencer is, let’s take a look at the  most popular Instagram influencers these days. You can be in the search of daily inspiration or simply wanting to follow the most popular personalities on Instagram. Regardless, Instagram offers a wide variety of content and influencers that anyone can choose from based on your own preferences. We created a top 10 list of Instagram Influencers based on their followers.
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Most affiliate networks these days offer an option to set a specific coupon code as “forced exclusive” to a specific affiliate publisher. This means that any time that coupon code is used, even if no affiliate link was clicked previously, the specific affiliate which the code is tied to always gets commission for sales where customers use that code. This is especially helpful if customers happen to visit a coupon site or a different bottom funnel affiliate before making their purchase when the Instagram influencer was the true referrer for the sale and deserves the proper credit.
Once you’re starting to work with brands in a paid capacity, it’s great to have a media kit on hand to send along when requested. A media kit is a document that outlines the key facts and statistics of your blog. From the number of blog readers / social media followers you have, your page views, reader / follower demographics, the types of collaborations you do, and brands you’ve worked with in the past. You’ll also want to include a short bio of yourself / your blog as well as where you can be found online. Jeni, from The Media Maven wrote a detailed post about what you need to include to make a kick-a** media kit.

Once you’ve established yourself as an expert in your field, you can create digital resources for your readers and followers to download for a fee. Travel guides, blogging tips, a fitness program, you name it. If people are loving what you’re “selling” (for free) on your blog or Instagram, chances are you’ll get interest in more detailed, targeting information that you only offer to those who are willing to shell out a few bucks.
While affiliate marketing is nothing new in principle, it is fairly new to the world of Instagram. In many ways, the pairing is a match made in heaven. Instagram followers are more likely to engage with branded content than other social media users. Instagram celebrities from Kim Kardashian to the Beauty Boys have garnered millions of loyal followers thanks to influencer strategies that tell consistently compelling stories.
Conducting a Webstagram search is an excellent way to find popular relevant hashtags for your business in a fraction of the time it would take to do so if you were searching them out yourself directly from Instagram. You can tailor your search simply by entering relevant keywords to your business into the search bar at the top of the page. The platform is free and easy to use, so it is totally worth doing a quick Webstagram search as you try to identify key information relevant to your Instagram marketing strategy. When you do a Webstagram search, the site generates a list of the most popular related hashtags and users on Instagram, and from there, you can both find the best tags to include on your photos as well as potential influencers.
This is a great way to get noticed by a brand and maybe even have them repost your photo, which is great for growth. But even better yet, if you get on their radar they might just contact you for a collaboration. At the very least, it’s great for brands who are thinking of working with you to see that you do product placement on your Instagram (whether or not the brands you tag actually paid you or not). I wouldn’t go overboard, though, and tag every single item in every single photo. Just whatever happens to be prominent in the photo or whatever people typically ask you about in your comments. For example, I get a lot of questions about my IKEA learning tower hack so I actually created a separate Instagram account with the tutorial link so I can tag that account (@ikealearningtower) in every one of my kitchen photos because I know there will be someone interested in that info.
As you might already know, Instagram has made it possible and easy to switch between your personal and business accounts. Setting up a business profile has a number of advantages. It allows you to get access to real-time analytics and view the engagement metrics on particular posts. Users, in turn, can reach out to you by tapping the Contact button and taking a specific action afterwards, like making a call or sending you an email. In 2016, Instagram rolled out a new option for business accounts – Instagram for Business. It’s a great way to put the promoted product in front of your target audience in a few simple steps. Upgrade your business profile to Instagram for Business. Create a compelling, eye-catching post featuring the product. Select the target audience, budget, promotional content, CTA, and duration of the promotion. Once it’s done, you will see the button “Promote” under your post and be able to start running your ad on Instagram!
Merch by Amazon – If you use Merch by Amazon then you don’t need to set up your own online store – all products are simply displayed on Amazon’s website. Simply upload your artwork to your Amazon Merch account, and add the product information and price. Amazon will then create a product page for your work, and when you receive orders they will print and ship. (Merch by Amazon only prints onto T-shirts and is only available in the US).
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