Whether you are a brand or an influencer, creating a good Instagram profile isn’t as easy as it sounds. In principle it’s simple - take a good photo, upload it, add a filter and upload it. However, some of the most successful accounts have taken steps to make sure their Instagram stands out from the crowd so that they can gain more followers, and if they are an influencer, it paves the way for big brands to want to work with them to reach a wider audience.
Once you reach a certain level of growth, the more you’re going to be inundated with e-mails and there may come a point in time when you feel like you’re spending all of your time answering e-mails rather than doing any actual work that brands want to hire you for. This is where a talent agency can help you. They can handle all of the nitty gritty for you – answer e-mails, negotiating rates, creating a content schedule for you, etc. They’ll also reach out to brands and PR firms on your behalf to pitch you for potential collaborations. In return, they take a cut of each of your collaborations (industry standard in North America is around 15-25%). On top of that cut, you will have to give up a lot of control that you might have a hard time doing and most will have you sign exclusively for a certain period of time. Definitely weigh the pros and cons for your particular situation. Having a firm handle all the paperwork and media management for you frees you up to do what you do best – create beautiful content – and that can be very liberating for some bloggers and influencers.
Next, on your Facebook page, select Shop > Add Product. Here you can add product images as well as the name, price, description, and the URL for the product page or checkout page. Don’t skimp on the description here, as these are the details your audience will see on Instagram when they tap for more information on the product. The more information you provide, the more likely Instagrammers will click through to your site and make a purchase.
Paying to get men to look at pictures of models doesn’t seem like much of a challenge. And if it doesn’t align with your core values then isn’t that admitting that the end justifies the means? Given your success and already recognizable name why not just start clean, avoid alienating many Instagramers with the bait and switch and low hanging fruit tactic? Think you got bad advice on this one.
I promote many products and services, so I wouldn’t want to use my link to market only one. On the other hand, you might be focused and very passionate about promoting one item. You could add your affiliate link—shortened, cloaked or branded—to your profile or create an account specifically for that item. For instance, you’re passionate about writing and want to promote Grammarly, a free grammar checker, and vocabulary enhancement app. You create an account called @awesomewriter and posts writing tips and motivational quotes. Your bio reads, “Improve your writing with this free software app. Click below to learn more. #Ad.”
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