Das Problem, dass Instagram keine Links unter den einzelnen Beiträgen zulässt, umgeht Liketoknow.it mit einem cleveren Trick: Influencer melden sich bei dem Service an, tragen die Affiliate-Links zu den Outfits in einer Web-Oberfläche ein und bekommen einen Liketoknow.it-Link (z.B.: www.liketk.it/2inYP). Diesen posten sie dann in der Beschreibung des jeweiligen Instagram-Fotos – wo er wegen der Instagram-Vorgaben nicht klickbar ist. Jeder Instagram-Nutzer der dieses Foto liked und bei Liketoknow.it angemeldet ist, bekommt dann eine E-Mail mit den Links zum Influencer-Shop. Über die Landing-Pages der Influencer und Brands kommt er dann zum eigentlichen Online-Shop. Kauft der Nutzer, bekommt der Influencer eine Affiliate-Provision, einen Teil behält Liketoknow.it.
Since the introduction of Instagram stories was released in November 2016, it has become incredibly popular as a peek into the day to day lives of some of the most popular Instagrammers out there. Anything that gets posted lasts for just 24 hours. @sheshopped posted about creating pretty ice cubes for her Marks and Spencer Australia photo shoot the next day. This lets people know to expect something new on your Instagram the next day to highlight that brand and piques people’s curiosity.
Doberschütz nimmt den Kampf mit der großen Nummer aus den USA an. Doch es gibt mehrere Hürden: „Das größte Problem ist, die Menschen zur Anmeldung zu bewegen.“ Viele Otto-Normal-Instagram-Nutzer seien skeptisch, ihre Daten inklusive E-Mail-Adresse weiterzugeben, nur um dann die Outfits der Influencer shoppen zu können. Umso beeindruckender, dass es Liketoknow.it geschafft hat, so viele Instagram-Nutzer auch in den eigenen Dienst zu ziehen. Weil die Anmeldungen ausbleiben, musste der StyleLike-Gründer schnell umdenken. „Wir schicken die Nutzer jetzt ohne Anmeldung direkt zu Shopping-Landingpages der Influencer.“ Damit gleicht StyleLike jetzt eher den beiden anderen Konkurrenten Like2Buy und Have2Have.it.

Of course, there is always an exception, and that exception is YouTube, Google’s social media darling. While I still prefer to work with influencers who have both a website AND a social media channel, I will take YouTube-only influencers. The in-depth content, high engagement and optimization potential for videos allow them to be an excellent standalone for affiliate marketing. The influencer below does not have a blog but remains a top performer due to niche and high-quality content.
Vantaggi per tutti: l’azienda Daniel Wellington ottiene una massa di pubblicazioni sui propri prodotti, con conseguente notorietà e tracciamento certo del ROI dell’iniziativa; gli affiliati hanno un motivo evidente per promuovere gratuitamente Daniel Wellington (in cambio di commissioni); i clienti finali possono godere di sconti da spendere nell’e-commerce online del brand.
On the other hand, if your goal is to get people to promote your product or service, special offers, discounts and more through channels other than social media, then use affiliate marketing. Target bloggers, companies and publishers with content that complements or relates to your brand base. Understand your customers’ needs and their interests so that you speak to your target audience about what matters most to them. If you sell workout gear, then partner with health and fitness publishers that focus on weight loss, healthy eating and more. This approach of speaking to specific customers with specific needs works because affiliate marketing is designed to generate leads and help you grow your revenue.
Laut statista befindet sich Instagram im März 2015 auf Platz 10 der weltweit größten Social Media Netzwerke mit über 300 Millionen monatlich aktiven Nutzern, wovon 70 Prozent außerhalb der USA auf die Plattform zugreifen. Insgesamten wurden 30 Milliarden Fotos und Videos über Instagram hochgeladen. 70 Millionen Fotos und Videos werden pro Tag online gestellt und etwa 2,5 Milliarden “Gefällt mir”-Angaben täglich auf Instagram vergeben. (Stand: Mai 2015)
As for Instagram, having a business account makes it even easier for brands to contact you but I would personally shy away from switching since there’s a lot of whisper in the blogging world that Instagram will soon make business accounts pay to get their content seen by anyone. If you’re interested in reading more of my thoughts, check out my Instagram growth blog post – point #10).
Because of the success of social media influencers, they are highly sought after. Before choosing which products to promote, there are several factors they take into consideration before making that decision. Although influencers are rewarded for their efforts in these campaigns, either through a payment or free goods, they can be very particular about what products to promote.
You can promote your latest products, acquire new customers, or even communicate directly with your existing ones. Instagram has reached 800 million monthly active users. According to KISSmetrics, 70% of Instagram users have already looked up various brands on the platform and actually want to consume their content. This is exactly why marketing on Instagram can be so effective for your ecommerce business.

Merch by Amazon – If you use Merch by Amazon then you don’t need to set up your own online store – all products are simply displayed on Amazon’s website. Simply upload your artwork to your Amazon Merch account, and add the product information and price. Amazon will then create a product page for your work, and when you receive orders they will print and ship. (Merch by Amazon only prints onto T-shirts and is only available in the US).
×