Die Bezahlung erfolgt im Regelfall pro Beitrag. Man muss seinem Partner im Voraus mitteilen, wie groß die persönliche Reichweite ist und wie viele Likes und Kommentare dieser erwarten kann. Diese Daten beeinflussen nämlich maßgeblich die Höhe der Vergütung. Hier ist es hilfreich, sein Instagram Profil zum Business Profil hochzustufen, da einem so Instagram Statistiken zur Verfügung stehen. Diese können nützlich für Verhandlungen sein.
On Instagram, hashtags are your best friend. They’ll put your post in front of thousands more people. That will earn you more followers, and, hopefully, more sales. Make sure you add relevant hashtags to all posts promoting the product or service. Going back to our health food blogger example, she might add hashtags like #healthyliving and #cleaneating to her affiliate posts.
A Direct Message on Instagram is only slightly better. It can get lost in the mix of other DMs, and it’s often a crap shoot as to whether they will even read it since if they don’t follow you on Instagram, your DM will show up as a “message request” in their inbox. These are often just ignored. However, Influencers on the micro-level are more likely to check these DMs so for those with smaller followings, it’s worth a shot.
Once you reach a certain online presence, brands (or their PR firms) will naturally start to reach out to you. Always make sure that your e-mail address is easy to find, as per step number 2. Not every brand that reaches out to you will fit your aesthetic or your own personal brand. Don’t say yes to just anyone because they’re willing to pay you. Make sure the brands you promote align with your aesthetic and principles. Your sponsored posts should be authentic and you should only promote products you truly believe in and use yourself.
As an affiliate manager, the evolution of influencers in the performance marketing space is a trend I have kept a close eye on. Early on, I saw the value of content affiliates, but remained a minority among my peers. Now, the tide has changed. Influencer marketing has infiltrated the affiliate marketing world. Merchants see the value of influencers’ reviews for conversions and requests for affiliate managers to recruit influencers have grown exponentially. Affiliate managers now spend much of their time diligently crafting custom emails with the hopes of recruiting the next top performing influencer. However, many of these hours are wasted because of one common mistake. Many managers overlook the first essential step in the recruitment process: creating the prospect list.  An unqualified list results in failure, no matter how brilliant your recruitment outreach.

As you might already know, Instagram has made it possible and easy to switch between your personal and business accounts. Setting up a business profile has a number of advantages. It allows you to get access to real-time analytics and view the engagement metrics on particular posts. Users, in turn, can reach out to you by tapping the Contact button and taking a specific action afterwards, like making a call or sending you an email. In 2016, Instagram rolled out a new option for business accounts – Instagram for Business. It’s a great way to put the promoted product in front of your target audience in a few simple steps. Upgrade your business profile to Instagram for Business. Create a compelling, eye-catching post featuring the product. Select the target audience, budget, promotional content, CTA, and duration of the promotion. Once it’s done, you will see the button “Promote” under your post and be able to start running your ad on Instagram!
Auch wenn Instagram eine digitale Plattform der Interaktion darstellt, solltest du dennoch auf eine zwischenmenschliche Bindung zwischen deinen Followern und dir bedacht sein. Denn wenn du deinen Abonnenten offen und regelmäßig begegnest, entsteht zwangsweise eine vertrautere Beziehung. Dies ist insbesondere für dein Publikum wichtig, denn so steigerst du die Sympathie gegenüber der Firma und positionierst dich nahbar.

 Ja, ich möchte den Newsletter abonnieren und akzeptiere die Datenschutzbestimmungen. Der OnlineMarketing.de Newsletter informiert dich täglich über das Neueste aus der Online-Welt. Gelegentlich erhältst du relevante Sonderaussendungen. Austragen kannst du dich jederzeit über den Abmelde-Link im Newsletter. Dies führt zu einer Löschung der erhobenen Nutzerdaten. Weitere Informationen findest du in unseren Datenschutzbestimmungen. Den Newsletter versenden wir mittels Sendgrid. Kontaktiere bei allen weiteren Fragen einfach unseren Kundenservice.
Die Qualität der Werbeanzeigen und die Relevanz der Werbung sind ebenfalls wichtig. Instagram vergibt für jede Werbeanzeige eine bestimmte Punktzahl. Die Punkte drücken aus, wie relevant die Anzeige für Dein Zielpublikum ist und wie Deine Nutzer auf die Werbeanzeige reagieren. Die Punktezahl Deiner Werbeanzeige erhöht sich, wenn Deine Nutzer positiv auf die Anzeige reagieren. Die Punktezahl sinkt, wenn die Nutzer negativ auf die Werbeanzeige reagieren und diese ausblenden lassen. Werbeanzeigen mit einer höheren Punktzahl werden bevorzugt geschaltet. Instagram vergibt eine weitere Zahl für die Werbeanzeigen. Diese gibt genau an, wie stark die Plattform denkt, dass ein Nutzer eine bestimmte Aktion ausführt. Hast Du beispielsweise eine Werbeanzeige aufgegeben, bei der die Nutzer Deine Webseite besuchen sollen, stellt dies eine solche Aktion dar.
Dopo qualche test con i primi programmi affiliate, è possibile incrociare qualche dato: ad esempio, individuando il numero di click medio che riesci a generare o il valore della conversione media che riesci a portarti a casa parametrata con il traffico che riesci a generare dal tuo account Instagram. Lo scopo è quello di identificare “il tuo guadagno medio per ogni click” o “per impression”.

A Direct Message on Instagram is only slightly better. It can get lost in the mix of other DMs, and it’s often a crap shoot as to whether they will even read it since if they don’t follow you on Instagram, your DM will show up as a “message request” in their inbox. These are often just ignored. However, Influencers on the micro-level are more likely to check these DMs so for those with smaller followings, it’s worth a shot.
This is one of the best ways for influencers to get their traffic to convert to sales. If your Instagram is full of beautiful lifestyle images, that people are curious about, then by letting them know they can shop these items is key. @sheshopped has done this on her Instagram and the page on her website has all of her shoppable Instagram photos, and when you click on one, you are given some information on it, and you can click through to the store.
Since Instagram started in 2010, influencers have flocked to the platform to increase their audience, traffic, followers and engagement. With 29% of Instagram’s top posts coming from influencers or brand ambassadors, they are dominating the game when it comes to user generated content, and with statistics showing that Instagram has over 700 million monthly users it is now over twice the size of twitter. This isn’t something that should be ignored, especially for brands when they are looking at Instagram affiliate marketing strategies.
Before we can get into affiliate links, first we need to talk about the affiliate program. An affiliate program is hosted by a company that wants to use marketers who are not employed by the company to promote their product or service. These marketers, and their social media accounts, are often related to the product or niche in some way. For example, a health blogger might sign up for an affiliate program promoting vitamins.
Die Online-Plattform Instagram ist bei privaten Nutzern und Unternehmen beliebt. Aufgrund der hohen Nutzerzahlen und der regen Aktivität eignet sich der Online-Dienst vorzüglich für Werbetreibende. Du kannst auf Instagram genauso einfach und transparent wie auf Facebook Werbeanzeigen erstellen, schalten und verwalten. Zu diesem Zweck nutzt Du entweder die mobile App oder den bewährten Werbeanzeigenmanager von Facebook. Die Kosten für Instagram Werbung hängen von mehreren Faktoren ab und Du kannst Dein Werbebudget individuell festlegen. Du entscheidest, auf welche Art und Weise die Kosten abgerechnet werden. Du hast die Wahl zwischen verschiedenen Gebotsstrategien und Anzeigenformaten und kannst die Anzeigen zu jeder Zeit an aktuelle Veränderungen anpassen. Mit der Instagram Werbung steigerst Du die Bekanntheit von Deinem Unternehmen, verbesserst das Markenbewusstsein und stellst Deine Dienstleistungen und Produkte möglichen Interessenten vor. Durch die Social Media Werbung generierst Du Traffic und Leads, steigerst Deine Conversions und erhöhst Deinen Umsatz.
First off lets talk about what DOESN’T WORK, because if you can learn what DOESN’T work first, then you can just spend time looking for all the easy affiliate offerings that WILL WORK for your Instagram following. I teach all of this in my InstaWealth Growth System, so if you want to let me teach it to you STEP-BY-STEP then signup. You’ll be able to watch over 80 easy to follow along video guides. I even update it frequently at no additional cost.
It’s highly advisable when working with influencers in your affiliate program to work out an agreement with them where they get some free product and create their own content for their feed featuring your product. Followers are a lot more likely to engage with a sponsored post that has a personal touch attached to it. The ultimate reason we work with influencers in the first place is because they influence people to buy certain products. There’s no better way to do this than with a personalized post consisting of product you gave to them.
There’s not quite as much consensus online with what is a good rate to charge for a blog post. Some say $100 per 10,000 monthly page views (not uniques) is a good starting point, others create a rate based on the number of hours you put into each post (at least $50 per hour for post creation, $100 per hour for photography). I would say take both of these into consideration. If you have 10,000 monthly page views but spend 10 hours putting each post together, that would be just above minimum wage if you went with the first calculation. That’s hardly worth your time. I would say the minimum you should charge for a lifestyle post with beautiful photography is $200 plus $100 per 10,000 monthly page views. It would surprise me if you can spit out a blog post – photography, editing, writing – in under 4 hours and your time is absolutely worth $50 / hour. That’s just my personal opinion though, coming from a very visual (and time-intensive) lifestyle blog.
If you have a special offer or want to promote specific products or get your audience excited about an upcoming launch or campaign, use influencer marketing. Because influencers are in front of your target audience, the influence they have over their followers and the established trust have the potential to drive a great deal of awareness to your brand. The key to successful influencer marketing is to use influencers who believe in your product and don’t promote products that compete with it.
Hast Du Dich für das Anzeigenformat CPM entschieden, musst Du pro Tag mindestens 1 Euro als Werbebudget ausgeben. Die minimalen Kosten für Instagram Werbung sind gering und sprechen auch Nutzer mit einem kleinen Werbebudget an. Bei den anderen Formaten, wie Klicks oder Likes, musst Du das tägliche Budget auf mindestens 5 Euro festlegen. Bei den niederfrequenten Ereignissen beträgt das Tagesbudget 40 Euro oder mehr.
Du kannst Dein Werbebudget für die Instagram-Anzeigen entweder täglich oder alternativ über die gesamte Laufzeit der Werbekampagne festlegen. Entscheidest Du Dich für ein Tagesbudget, musst Du jeden Tag aufs Neue festlegen, wie viel Du maximal für Deine Werbeanzeigen ausgeben willst. Ist der maximale Betrag erreicht, werden über die Plattform an diesem Tag keine Anzeigen mehr geschaltet. Dadurch bleibst Du flexibel und kannst auf Veränderungen ohne Probleme reagieren.
×