Firmen kontaktieren Personen mit Expertise und einer großen Fanbase, damit sie für ein bestimmtes Produkt sowohl auf deren Instagram-Account als auch auf den eigenen Merchant-Profil werben (mit gegenseitigen Markierungen, zum Beispiel ein Accessoires oder ein Kleidungsstück). Follower werten Influencer als Fachautoritäten und verbinden das Produkt mit einem positiven Gefühl. Mehr Follower und das Promoten des Produktes sind das Ziel dieser Marketingstrategie.
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There’s not quite as much consensus online with what is a good rate to charge for a blog post. Some say $100 per 10,000 monthly page views (not uniques) is a good starting point, others create a rate based on the number of hours you put into each post (at least $50 per hour for post creation, $100 per hour for photography). I would say take both of these into consideration. If you have 10,000 monthly page views but spend 10 hours putting each post together, that would be just above minimum wage if you went with the first calculation. That’s hardly worth your time. I would say the minimum you should charge for a lifestyle post with beautiful photography is $200 plus $100 per 10,000 monthly page views. It would surprise me if you can spit out a blog post – photography, editing, writing – in under 4 hours and your time is absolutely worth $50 / hour. That’s just my personal opinion though, coming from a very visual (and time-intensive) lifestyle blog.
Instagram (IG) is many things. It has over 800 million users, and Instagrammers have deep pockets. For example, among adult users, 31 percent make over $75,000 annually. IG users “like” over 4.2 billion and share 95 million posts daily. Zuckerberg and company got the IG acquisition correct along with WhatsApp (the jury is still out on Oculus VR). IG is moving in the right direction and stomping on their competitors like Snap. Storylines like these make affiliate marketers drool except for one problem, IG is link-unfriendly.

In the beginning, the tracking capabilities of affiliate marketing felt revolutionary: marketers were giving trackable links to publishers, with the publisher earning a commission every time a reader made a click or a purchase. Leveraging this newfound transparency opened up an opportunity for publishers to monetize their content without having to sell banner ads and pop-ups, while brands could now have a trackable, results-driven strategy for their marketing spend.
Before we can get into affiliate links, first we need to talk about the affiliate program. An affiliate program is hosted by a company that wants to use marketers who are not employed by the company to promote their product or service. These marketers, and their social media accounts, are often related to the product or niche in some way. For example, a health blogger might sign up for an affiliate program promoting vitamins.
Um mit Instagram Geld verdienen zu können und potentielle Käufer in deinen Checkout zu leiten, nutze dafür idealerweise eine Kombination aus Stories und Bildern, und weise darauf hin, dass das Produkt unter dem Link in deiner Biografie erreichbar ist. Mit einem exklusiven Coupon Code kannst du im Nachgang sogar messen, welchen Effekt das gebracht hat. Wenn du reine Klicks messen willst, kannst du z.B. den URL Shortener Bitly.com nutzen. Wenn du mehrere URLs verwenden willst, nutze z.B. Linktr.ee (nutze ich selbst auch). 
Very interesting experiment and read. I know that IG can be very successful for my industry (powersports) though I don’t use it much. As a father I know that youth in my area perfer IG to FB and other social media outlets. I wonder if a new account with $57k in advertising would have done as well as the $15k existing account with $42k in advertising over the same time period?
Most affiliate networks these days offer an option to set a specific coupon code as “forced exclusive” to a specific affiliate publisher. This means that any time that coupon code is used, even if no affiliate link was clicked previously, the specific affiliate which the code is tied to always gets commission for sales where customers use that code. This is especially helpful if customers happen to visit a coupon site or a different bottom funnel affiliate before making their purchase when the Instagram influencer was the true referrer for the sale and deserves the proper credit.
Shopping on Instagram allows brands to add shoppable tags to their images. As you can see from the image above, these tags contain a product’s name and price. However, if Instagrammers click on a tag, extra information about this product will be displayed on their screen. Importantly, and super excitingly for eCommerce stores, a View on Website call to action button will also be displayed with the extra product info. This button will link directly to the product page on the brand’s online shop.

You can promote your latest products, acquire new customers, or even communicate directly with your existing ones. Instagram has reached 800 million monthly active users. According to KISSmetrics, 70% of Instagram users have already looked up various brands on the platform and actually want to consume their content. This is exactly why marketing on Instagram can be so effective for your ecommerce business.
Merch by Amazon – If you use Merch by Amazon then you don’t need to set up your own online store – all products are simply displayed on Amazon’s website. Simply upload your artwork to your Amazon Merch account, and add the product information and price. Amazon will then create a product page for your work, and when you receive orders they will print and ship. (Merch by Amazon only prints onto T-shirts and is only available in the US).
How exciting that you just started your blogging journey! Hopefully my post has helped steer you in the right direction (here’s the more direct blogging post: http://happygreylucky.com/how-to-start-and-grow-a-successful-lifestyle-blog-in-10-steps/). Other than what I wrote there I would just say stay true to yourself and make sure you’re passionate about what you’re posting. And keep at it! It can be pretty daunting at first but, if you stick with it consistently, hopefully you’ll be able to find some traction.
Wow, this is just amazing. I read your other post about how to grow your instagram account and I have been using your tips ever since. I am fairly new to instagram ( started begging of February 2017), so far I can’t really impressed anyone with the number of followers but slowly moving forward;) Thank you very much for your posts once again and I looking forward to read new ones. X x x
Travel blogger @Anna Everywhere has an Instagram full of stunning photo shoots in amazing locations around the world. She is incredibly stylish, and many people send her messages asking where she buys her clothes, so to help with that - even though this is not the focus point of the picture, she will include a link to the product below the image. The image below is from Waikiki, and she mentions her bikini after everything she has to say about the location. She also doesn’t link to products in every single post that she does.
So now you know the 5+ handy ways to make money through Instagram, you’re all set to start building your empire. Whatever avenue you decide to go down, be sure to always keep your personal brand in mind and treat what you do as a business. The more you understand what it is you can offer, the stronger your message will be to potential collaborators!
Wenn Nutzer deinen Account auf einem Foto, Video oder in ihrer Story verlinken, erhältst du eine Benachrichtigung. Das bietet für dich eine willkommene Grundlage für eine Marketingaktion. Denn so sehen zunächst die Follower der Person, die dich erwähnt hat, deinen Account, aber du kannst den Inhalt der Person auch reposten. Mit den nutzergenerierten Inhalten zeigst du Usernähe und bleibst mit deiner Zielgruppe in Verbindung.
Hast du es erstmal zum Influencer geschafft, melden sich die potentiellen Kunden oder deren Marketing Agenturen eigentlich häufig von alleine. Besser ist es allerdings, wenn du dir selbst deine Kunden, bzw. die Marken aussuchst, für die du gerne werben möchtest. Du selbst weißt schliesslich am besten, welche Brand zu dir passen würde. Und genau das wollen Marken: Authentische Botschafter, die eine Marke aus Überzeugung (und gegen Geld) bekannter machen und Reichweite ausbauen. Schreib also die Marken gerne mal an und schau was passiert. Wenn dir das zu viel Aufwand ist, schau gerne bei Plattformen wie Blogfoster oder Influry vorbei, um aus bestehenden Angeboten das passende auszusuchen.
Prior to any list creation, I identify my top niches to recruit from. As an example, I manage an all-natural cosmetic brand. I look beyond the general niche of beauty bloggers and focus recruitment one level deeper. The more specific the niche I find, the higher conversion rates I see.  One recruitment segment I’ve identified is vegan influencers. These micro-influencers may have smaller numbers in followers, but they have knowledge, passion and a sincere connection with their audience that results in an authentic representation of my merchant. Below is an example of one of my top performing influencers. While her numbers do not compete with Kardashian level influencers, her authenticity and engagement surpass those with higher followers.

Das Posten von UGC ist deshalb so relevant, da Kunden sieben Mal häufiger von einer Marke kaufen, die andere Verbraucher vorschlagen. Wenn du auf deinem Account glückliche Konsumenten deines Produkts zeigen kannst, werden sich mit großer Wahrscheinlichkeit mehr Menschen dafür entscheiden. Dies wird auch mit ein Grund dafür sein, weshalb Influencer-Marketing bei Instagram einen fruchtbaren Boden gefunden hat.
Here is a high impact method of engagement with influencers: why not invite them to contribute to the design of your affiliate programs? It is not going to be easy. But if you succeed, this will be a great method to create a sense of ownership in affiliates. Of course, if they get involved and then realize that it was all a big public relations hoax, this method could backfire. Like all areas of marketing and communication, you need to come across sincerely.
Was möchte dein Publikum überhaupt für Inhalte sehen? Da du nicht ein x-beliebiges Publikum ansprechen möchtest, sondern zielgruppengerichtete Inhalte liefern willst, ist diese Frage von großer Bedeutung. Mache dir Gedanken, um die Personen, die du mit deinem Account erreichen möchtest. Dafür ist es sinnvoll, Themenfelder von Interesse zu finden. Um diese zu entdecken, ist es von Nutzen eine Buyer-Persona zu kreieren. So hast du im Anschluss eine Vorstellung von den hauptsächlichen Interessen deiner Follower und kannst so einen idealen und vor allem spezifischen Content erstellen.
Attracting influencers in the affiliate community, and seeking their assistance in spreading the word, comes into the picture. But are we going to get stuck into yet another chicken-and-egg situation? Not necessarily. There are a couple of elegant tactics to get influencers curious and impressed. Keep in mind that influencers are the masters of marketing, and might be averse to being marketed to. So keep it above board and elegant. Here is a small list of ideas:
Prior to any list creation, I identify my top niches to recruit from. As an example, I manage an all-natural cosmetic brand. I look beyond the general niche of beauty bloggers and focus recruitment one level deeper. The more specific the niche I find, the higher conversion rates I see.  One recruitment segment I’ve identified is vegan influencers. These micro-influencers may have smaller numbers in followers, but they have knowledge, passion and a sincere connection with their audience that results in an authentic representation of my merchant. Below is an example of one of my top performing influencers. While her numbers do not compete with Kardashian level influencers, her authenticity and engagement surpass those with higher followers.
Facebook users may be declining, but there are still billions of users to segment and target. In the example below, the influencer goes one step further than simply showing the products she’s promoting. She also includes a video overview of her experience. This approach is important because followers don’t have to make a decision based solely on her word: they can watch her use the product and make a decision based on that. Using video also gives an authentic feel to the campaign because it’s easier for followers to imagine that this influencer uses these products.
As you might already know, Instagram has made it possible and easy to switch between your personal and business accounts. Setting up a business profile has a number of advantages. It allows you to get access to real-time analytics and view the engagement metrics on particular posts. Users, in turn, can reach out to you by tapping the Contact button and taking a specific action afterwards, like making a call or sending you an email. In 2016, Instagram rolled out a new option for business accounts – Instagram for Business. It’s a great way to put the promoted product in front of your target audience in a few simple steps. Upgrade your business profile to Instagram for Business. Create a compelling, eye-catching post featuring the product. Select the target audience, budget, promotional content, CTA, and duration of the promotion. Once it’s done, you will see the button “Promote” under your post and be able to start running your ad on Instagram!

Das Posten von UGC ist deshalb so relevant, da Kunden sieben Mal häufiger von einer Marke kaufen, die andere Verbraucher vorschlagen. Wenn du auf deinem Account glückliche Konsumenten deines Produkts zeigen kannst, werden sich mit großer Wahrscheinlichkeit mehr Menschen dafür entscheiden. Dies wird auch mit ein Grund dafür sein, weshalb Influencer-Marketing bei Instagram einen fruchtbaren Boden gefunden hat.
According to Forester, Instagram has the highest engagement rate of the many social media platforms. This is precisely why affiliate Instagram marketing via Influencer (aka Influencer Marketing) has become a one billion dollar industry today, and the entire Influencer Marketing segment overall is predicted to become a ten billion dollar industry by 2020.

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Instagram trifft nicht umsonst den Zeitgeist der heutigen Nutzer sozialer Medien. Das Sprichwort “Ein Bild sagt mehr als tausend Worte” ist eine Metapher für die Ausdrucksstärke von Bildern im Vergleich zu reinen Texten – und genau das ist der Vorteil von Instagram. Bilder wirken authentisch, sie fangen den perfekten Moment ein und transportieren Emotionen oft besser als geschriebene Wörter. Die Zukunft ist visuell!

If all of this has convinced you that you want to start as an affiliate influencer on Instagram, or if you’re a brand and you want to recruit some influencers on an affiliate basis remember some of the key points - make sure that your Instagram profile stands out from the rest, work on developing good relationships with the people you want to work with and make sure you have a strategy and clear expectations that work for you both. This way neither of you will be disappointed and you should be on your way to creating more revenue.
Whatever you showcase on your blog or Instagram – be it good photography, writing, interior design, fashion styling – there may be people who are interested in hiring you for these skills and not for you to promote anything on your channels. I’ve worked with several brands on a photography basis (I photograph their content for them without necessarily posting anything to my Instagram or blog) and I’ve also been hired to makeover a brand’s Instagram account. These sort of opportunities usually come to you but you can also try actively reaching out to brands who you think you would be a good fit for.
Some affiliate marketing offers will pay you a set fee if someone signs up for their monthly subscription service. Some will pay you a set fee for driving new users to signup for an app or service. Either way, the more you know your demographic, the more you will be able to find the best converting affiliate marketing programs to bank serious money.

Follow these six tips for list creation prior to sending out a single outreach email and watch your new affiliate revenue increase. Influencer recruitment has its challenges but is well worth the effort. With incremental revenue, increased brand equity and a higher percentage of new customers, a qualified influencer quickly turns into a top performer in your program.
Coupon codes have always been an effective way to get people to buy something. Influencers like @cassieandrewsstyle has a product photograph, and in the blurb she includes a coupon. If it is an exclusive coupon code, then it has more draw because the discount is better than a normal coupon code. Not all coupon codes require a click to be tracked by an affiliate network, which is great news for these affiliates who want to promote an exclusive code but don’t want to include a link.
Die einfachste und schnellste Art, um Instagram Werbung schalten zu können, ist über die App. Du startest die mobile Anwendung und hebst einen Beitrag hervor, den Du auf der Plattform teilst. Nun kannst Du erfassen, wie viele Nutzer Deinen Beitrag ansehen und mit dem Inhalt interagieren. Mit dem bewährten Werbeanzeigenmanager kannst Du professionelle Social Media Werbung erstellen und verwalten. Das praktische Tool ist für mobile Endgeräte und für Desktop-Computer verfügbar. Du kannst mit dem Manager Deine Werbekampagnen, verschiedene Werbeanzeigengruppen und einzelne Werbeanzeigen einrichten. Die laufenden Kosten für Instagram Werbung lassen sich ebenfalls anpassen. Du kannst zu jederzeit Änderungen an Deinen Werbekampagnen vornehmen und Dir die Ergebnisse anzeigen lassen.
BLACK FRIDAY & CYBER MONDAY We want a Black Friday & Cyber Monday section on the site for the 24th of November & Monday the 27th November. If you want to take part in the one day only sale, you’re more than welcome to. Code word will be APOBLACKFRIDAY And APOCYBERMONDAY Entities close the 14th November we will NOT accept late entries. Please drop your URL below and deets if your offer. This is free all we ask in return is for you to share on your socials! 😘😘😘 . . . #blackfriday #afterpay #afterpayit #supportingsmallisthenewblack #cybermonday
Merch by Amazon – If you use Merch by Amazon then you don’t need to set up your own online store – all products are simply displayed on Amazon’s website. Simply upload your artwork to your Amazon Merch account, and add the product information and price. Amazon will then create a product page for your work, and when you receive orders they will print and ship. (Merch by Amazon only prints onto T-shirts and is only available in the US). 
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