Von 2014 bis 2018 ist die Zahl der monatlich aktiven User von 200 Millionen auf 800 Millionen gestiegen. Davon sind ganze 500 Millionen Nutzer täglich aktiv. Die Relevanz des Netzwerks ist für Marketer und Firmen offensichtlich nicht mehr von der Hand zu weisen. Anand Srinivasan berichtet auf Falcon, dass die verbrachte Zeit auf der Plattform jährlich um 80 Prozent steigt. Doch wie sticht man bei diesen hohen Nutzerzahlen aus der Masse heraus und kreiert eine erfolgreiche Instagram-Präsenz mit zielgruppengerichtetem Content und einer hohen Reichweite?
Als Schleichwerbung wird Werbung bezeichnet, die nicht als solche zu erkennen ist. Ein solcher Fall ist zum Beispiel gegeben, wenn sich ein Produkt „rein zufällig“ auf einen Instagram-Post schummelt und der Influencer dafür bezahlt wurde, dass er es dort platziert. Oder wenn ein Influencer auf Instagram begeistert über ein Produkt berichtet, zum Beispiel über den Fitnesstee, den er angeblich jeden Morgen trinkt – obwohl die finanzielle Vergütung der einzige Grund für das Foto ist.
Keep in mind that even with offers to pay these Influencers, it’s still a numbers game (though money definitely talks). So keep sending these emails out and you’ll get responses soon enough. Start with a goal of 25 emails a week. It’s normal to get only several response from these emails, so don’t worry about low response rates too much. Tweak your pitch and keep at it.
Viele bekannte Persönlichkeiten nutzen Instagram, um mit ihren Fans oder Bewunderern in Kontakt zu treten – Musiker, Künstler, Sportler, YouTuber und viele mehr. Auch sie nutzen die Plattform oftmals nicht nur als Fotoalbum persönlicher Momente oder als reines Portfolio ihrer Leistungen, sondern als Promotionskanal für eigene Projekte, andere Marken oder eigenständige Arbeiten.
Include relevant information about the photograph and ask a question to your followers. This is important to drive engagement to your posts and it gives people the information they are looking for. Geo-tagging can help when customers want to find out where something is. A blogger utilising geo-tagging might include where they are in the photograph, while brands should geo-tag store locations to make it easier for people to find.
LIVESTRONG is a popular health and wellness site. They provide readers with content to help them maintain a healthy lifestyle. They don’t sell products on their site, but sites like these are able to promote products, like yours, on their site and generate an income based on the purchases their audience makes on your site. Choose affiliates whose content closely matches your product, so that site visitors are already primed and interested to take the next step and click through.
It’s highly advisable when working with influencers in your affiliate program to work out an agreement with them where they get some free product and create their own content for their feed featuring your product. Followers are a lot more likely to engage with a sponsored post that has a personal touch attached to it. The ultimate reason we work with influencers in the first place is because they influence people to buy certain products. There’s no better way to do this than with a personalized post consisting of product you gave to them.
Genius doesn’t come from stagnation and the thing I respect about QuickSprout is that you’re willing to actually test things and then report back so we don’t have to. As much as we love to play upstanding citizen, it’s no secret that sex sells… especially on a visual platform like instagram. I think it’s very interesting and controversial that you explored its “value” in branding.
Mit der Instagram-Geschichte haben sich gewisse Tricks entwickelt, wie ein Account mit wenig Aufwand mehr Follower generieren kann. Viele der Möglichkeiten sind bereits in den anderen Tipps untergebracht. Allgemein lautet die Devise “Wer mitmacht, gewinnt”. Dazu zählen das aktive Kommentieren und Liken anderer Bilder, das Folgen anderer Profile oder das richtige Einsetzen von Hashtags. Aktuelle Trends sollten bei dem Steigern der Bekanntheit immer berücksichtigt werden.
Very interesting experiment and read. I know that IG can be very successful for my industry (powersports) though I don’t use it much. As a father I know that youth in my area perfer IG to FB and other social media outlets. I wonder if a new account with $57k in advertising would have done as well as the $15k existing account with $42k in advertising over the same time period?
Einige User halten es für angemessen, ihre Posts mit dem Hashtag #ad zu kennzeichnen. In Deutschland ist das nicht ausreichend. Auch #sponsored funktioniert nicht. Es muss sich um eine klare, deutsche Aussage halten: #anzeige oder #werbung sind das Mindestmaß. Besser ist es, im ersten Kommentar oder am Ende des Beitrags auf die Kooperation hinzuweisen.
Lets take a minute and clear up some confusion many people have about affiliate marketing Most people confuse affiliate marketing with  MLM (multi level marketing) also known as pyramid selling or the ponzi schemes. Ponzi schemes generates returns (money) for older investors by acquiring new investors. This is similar to a pyramid scheme in that both are based on using new investors money to pay the older (initial) investors.
So, how much should you charge for a post? There’s no hard rule, but the general consensus is $5-$10 CPM (cost per thousand) for Instagram. For Instagram that means you’ll charge $5-$10 for every 1,000 followers, So someone with 10,000 followers would charge $50-$100, whilst someone with 1 million followers would charge $5,000-$10,000 per Instagram post. Which end of the spectrum your Instagram rate falls on depends on a lot of factors – your engagement, the quality of photo you’re producing, how competitive you want to be. Personally, if you’ve got good engagement (most brands look for at least 2-4%) and you’re producing high-quality photos, then I think you can and should charge closer to $10 CPM.
Now that we have understood who an Instagram Influencer is, let’s take a look at the  most popular Instagram influencers these days. You can be in the search of daily inspiration or simply wanting to follow the most popular personalities on Instagram. Regardless, Instagram offers a wide variety of content and influencers that anyone can choose from based on your own preferences. We created a top 10 list of Instagram Influencers based on their followers.
Influencer mit einer großen Reichweite werden im Regelfall von Interessenten angeschrieben, um einen Sponsored-Post zu veröffentlichen. Man kann aber auch selbst aktiv werden und im Internet relevante Unternehmen recherchieren, die zur gewählten Branche passen. Eine Alternative sind Netzwerke, die auf Kooperationen spezialisiert sind. Sie verbinden Influencer mit Werbeagenturen.
Der Fotograf Paul Ripke begleitete letztes Jahr Marteria auf seiner Konzerttour und veröffentlicht einige seiner Bilder auf Instagram mit zusätzlicher Erwähnung seines Online Blogs (linkes Bild). Lena Gercke, ein deutsches Model und Moderatorin, postet neben Modefotografien und Bilder von persönlichen Momenten, auch Fotos, wo sie beispielsweise die Marke adidas Deutschland erwähnt (mittiges Bild). Eine deutsche YouTuberin mit dem Instagram-Kanal bibisbeautypalace veröffentlicht regelmäßig Bilder von sich auf der Plattform. Im Beispiel promotet sie ihr neues YouTube-Video und verweist auf einen Link in ihrer Instagram-Biografie (rechtes Bild).

Merchants sollten zu Beginn ihrer Instagram-Karriere genau überlegen, was sie mit dem Produkt erreichen wollen, etwa die Bekanntheit steigern oder eine neue Zielgruppe ansprechen. Bei jeder erfolgreichen Marketingstrategie steht am Anfang ein gut ausgefeiltes Konzept, sodass die Echtheit und das Vertrauen zum Produkt gewährleistet wird. Punkt 3 listet einige Beispiele für bestimmte Kanäle auf.
For affiliate marketers, this means you can create a post with an image incorporating an affiliate product, with the affiliate link added as text overlay, or in the caption. This post will then be shared on an influencers Instagram account, exposing your affiliate link to a new audience, as well as finding you potential new Instagram followers for your own account.
Choose either an existing post and select Edit, or create a new post. Click on the image where you would like to add a shoppable tag. Enter the name of the product you would like to tag, and then select it as it appears in the search box. You can drag the tag around the screen to ensure it doesn’t block too much of the image. Once finished, Preview the image, and then select Done > Share.
Das soziale Netzwerk baut die angebotenen Features immer weiter aus. Während man zu längst vergessenen Zeiten ausschließlich mit Hashtags versehene Fotos auf der Plattform posten konnte, besteht mittlerweile unter anderem die Möglichkeit über die App zu chatten, Stories, die à la Snapchat 24 Stunden sichtbar sind, hochzuladen und bezahlte Werbung zu schalten. Diese Optionen sind für Firmen und Marketer demnach mehr als attraktiv und halten zahllose Möglichkeiten bereit, kreativ, individuell und bestensfalls authentisch zu werben. Die folgenden 11Strategien schaffen eine Grundlage für die ideale Instagram-Präsenz.
Before you can even begin to think about monetizing your blog or social media, you’ll need to grow your online presence. Get readers to your blog and followers to your social media accounts. I wrote up a detailed post on how to start and grow a lifestyle blog here and how to grow your Instagram account here. If you’re looking at a different type of blog or a different social media platform, a lot of what I wrote would probably still apply but I would also google around to see the best ways to grow a blog in your niche and any other social media accounts you’re focusing on.
There will always be plenty of brands that reach out to you who don’t have budget beyond simply free gifting. When you’re first starting out, that’s only natural as you don’t yet have as much to offer when it comes to your online reach. Collaborating on a free gifting basis allows you to build up your credibility, your brand, and open the doors for future collaborations because you’re able to showcase that you make a great spokesperson for a brand. But there comes a point when ( a ) the novelty of getting stuff for free wears off and ( b ) you realize that you’re providing brands with something of value and that you should be fairly compensated for that. The expectation by so many brands that influencers do work for free is something that really irks me. In what other profession would you do work and not get paid for it, whether or not you’re just starting out in the industry? Sure, you might just make a little above minimum wage, but you’re definitely being paid something. Yes, smaller brands and those just starting out probably won’t have a huge marketing budget and I still sometimes work on a gifting basis if it’s a brand I firmly believe in and want to build a long-term relationship with. But when companies that have been around for years and have built up a successful brand themselves don’t value you and your work enough to feel you should be paid? It’s a slap in the face, to be honest. Ladies (and gentlemen), please know your worth and don’t feel pressure to do free (or underpaid) work. It’s better to say no and save yourself the time and hassle. When you say no to working for free, you’re leaving yourself open to collaborations with brands who are willing to pay you fairly. You only have a limited number of hours to do work each week and, most likely, you also have a limited number of sponsored posts you want to do each week to keep your Instagram feed and blog from appearing too sales-pitchy. Leave those coveting slots open for brands who value you.

Warum der Hashtag Werbung ausreicht, bleibt mir nach wie vor ein Rätsel. Ich mein, warum zwingt man die ganzen “Influencer” nicht dazu, klar und deutlich Werbung oder Anzeige zu schreiben, wenn sie dort schon mit Beiträgen Geld verdienen? Ein Hashtag ist nur ein Hashtag von vielen und viele hängen das #Werbung auch nur am Ende, bei all den anderen Hashtags mit dran. Ganz merkwürdige Regelung, wie ich finde.
For influencer networks, I’ve found the average rates to be quite a bit lower. The average rate for gigs I was accepted for through Popular Pays, for example, was about 30% lower than the rates I was able to get through direct e-mail collaborations. I assume this is because these influencer networks have influencers compete with one another so everyone lowers their rates a bit in hopes of getting the gig. With a brand who e-mails you, on the other hand, you already know they want to work with you so you’re more confident in sticking with your full rates. I would say $10 CPM is a great starting point for e-mail negotiations (if you’ve got the engagement and photo quality to back it up) vs. $5 CPM is about the lowest you should accept / offer for influencer networks.

As you can see, Instagram offers some genuine opportunities to make money online. Whether you want to become an Instagram influencer, sell physical products, photographs, or affiliate products, or become an Instagram expert in the freelancing field, there are possibilities for everyone. Whatever route you choose to go down, make sure you persevere, as the financial rewards can be more than worth it.

Make it easy for brands to find you by adding your contact e-mail in your Instagram bio and on an easy-to-find contact page on your blog. You can even have a form to fill out to make it easier and avoid spam but I would personally always list an actual e-mail address since some people just don’t like these online forms (and then get yourself a good spam filter).
You can promote your latest products, acquire new customers, or even communicate directly with your existing ones. Instagram has reached 800 million monthly active users. According to KISSmetrics, 70% of Instagram users have already looked up various brands on the platform and actually want to consume their content. This is exactly why marketing on Instagram can be so effective for your ecommerce business.

So now you know the 5+ handy ways to make money through Instagram, you’re all set to start building your empire. Whatever avenue you decide to go down, be sure to always keep your personal brand in mind and treat what you do as a business. The more you understand what it is you can offer, the stronger your message will be to potential collaborators!
Influencer marketing is the process of partnering with influential people in your niche and getting their help to promote your products and services. This form of marketing is one of the quickest, most powerful ways to get brand exposure in a short amount of time. Influencer marketing is personal by nature, so when the influencers have influence over your ideal target audience, their followers are much more likely to take action to find out more about you.
Keep in mind that even with offers to pay these Influencers, it’s still a numbers game (though money definitely talks). So keep sending these emails out and you’ll get responses soon enough. Start with a goal of 25 emails a week. It’s normal to get only several response from these emails, so don’t worry about low response rates too much. Tweak your pitch and keep at it.

If you want to target a specific group of people instead of your entire audience, then use affiliate marketing. If you’re launching a new product feature or an entirely new product that power users will be receptive to, use affiliate marketing to target specific sites that these power users spend time on. Instead of marketing to everyone, you speak to the people most likely to use your product.
I told them to send me their pictures….and I had to do this at the beginning…I created post with their image and they paid me for this. And now every two weeks I create for them sponsored post. I can't tell how much they are paying me because it's in our agreement. I can tell you that if your Instagram account has between 2k to 8k followers and your post usually have good engagement Rate between 200 to 400 likes per post you can easily charge from $80 to $180 Dollars per post and it of course depend on your Niche.

In the beginning, the tracking capabilities of affiliate marketing felt revolutionary: marketers were giving trackable links to publishers, with the publisher earning a commission every time a reader made a click or a purchase. Leveraging this newfound transparency opened up an opportunity for publishers to monetize their content without having to sell banner ads and pop-ups, while brands could now have a trackable, results-driven strategy for their marketing spend.
Mittlerweile hat sich auch Instagram selbst dieser Thematik angenommen. Bei Kooperationen haben Influencer die Möglichkeit, in den „Erweiterten Einstellungen“ eines Posts die Kennzeichnung „Bezahlte Partnerschaft mit …“ auszuwählen und das entsprechende Unternehmen anzugeben. Der Hinweis erscheint dann oberhalb des Fotos, also da, wo auch der Standort angegeben wird.
Was ich auch schon häufig gesehen habe sind Instagrammer-Reisen (wie Bloggerreisen). Sie werden in Länder und an Orte eingeflogen, um vor Ort zu fotografieren. Auch, wenn von einer Reise keine Miete gezahlt werden kann, kann es als "Zusatzverdienst" dennoch interessant sein. Meist gibt es hier zumindest ein Reisebudget. Im besten Fall auch einen Pauschalbetrag oben drauf. 
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