Für Instagram Werbung in Form von klassischen Fotoanzeigen verwendest Du einfache Bilder in einem Quadrat- oder Querformat. Die Anzeigen werden auf Instagram zwischen den herkömmlichen Beiträgen gezeigt und unterscheiden sich von der Optik her durch den Hinweis “Gesponsert” von normalen Fotobeiträgen. Deine Bilder sollten in den Formaten PNG oder JPG vorliegen und die empfohlene Auflösung von 1.080 x 1.080 Pixel besitzen.
Influencer marketing is extremely popular on social media. If you’re hoping to raise brand awareness in a short amount of time, choose the platform your audience spends the most time on and partner with influencers they’re likely to follow. The following examples focus on the three main platforms for influencer marketing: Instagram, Facebook and YouTube.
I personally use Reward Style, which is a little more exclusive (there’s an application process involved). It’s more fashion based, which is not as ideal for me, and as thus I’ve recently signed up for Link Share (Rakukaten) as well. To give you an idea, I’m making about $100 per month (which is really not a lot) with Reward Style – meaning blog visitors are spending about $1500-2000 through affiliate links. I only link about 20% of my links through them though, since a lot of the home decor / baby items I share on my blog aren’t part of the Reward Style program. Once I’ve had some experience with other affiliate programs and how well they work for a lifestyle blogger like myself, I’ll make sure to update this post.
For affiliate marketers, this means you can create a post with an image incorporating an affiliate product, with the affiliate link added as text overlay, or in the caption. This post will then be shared on an influencers Instagram account, exposing your affiliate link to a new audience, as well as finding you potential new Instagram followers for your own account.