Auf Instagram folgen 70 Prozent der Nutzer einem Unternehmen. Da die Markeninhalte in den Stories sich bereits jetzt schon einer ansehnlichen Beliebtheit erfreuen und Unternehmen den Bereich seit der Einführung erfolgreich als essentiellen Bestandteil ihrer Kommunikation nutzen, ist der Einsatz von Anzeigen nur folgerichtig, um die User zielgerichtet erreichen zu können. „Zahlreiche Marken haben Stories in den letzten Monaten als immersives Format in ihrer Kommunikation eingesetzt und sehen hohes Engagement in ihrer Zielgruppe – das zeigt sich auch darin, dass 70% der Menschen sich Stories mit eingeschaltetem Ton ansehen. Mit Anzeigen in Stories ermöglichen wir es Unternehmen nun, die Beziehung zu ihren Kunden auf kreative Art und Weise zu intensivieren und ich bin gespannt, wie deutsche Marken dieses neue Format einsetzen werden“, so Nadine Neubauer, Brand Development Lead Instagram (Central Europe).

Finally it’s possible to find out what your audience wants. There’s no need to go outside and ask pedestrians for their opinion. With a recently launched interactive poll sticker, which is part of the Instagram Stories, it’s way easier. Want to collect feedback on the promoted product or gather more ideas from the audience? Create a survey in one tap! Ask a question and give two answers to choose from. Check out the statistics to see the votes. The poll will last for 24 hours. If needed, fine-tune your affiliate marketing campaign according to the results obtained.


Paying to get men to look at pictures of models doesn’t seem like much of a challenge. And if it doesn’t align with your core values then isn’t that admitting that the end justifies the means? Given your success and already recognizable name why not just start clean, avoid alienating many Instagramers with the bait and switch and low hanging fruit tactic? Think you got bad advice on this one.


How exciting that you just started your blogging journey! Hopefully my post has helped steer you in the right direction (here’s the more direct blogging post: http://happygreylucky.com/how-to-start-and-grow-a-successful-lifestyle-blog-in-10-steps/). Other than what I wrote there I would just say stay true to yourself and make sure you’re passionate about what you’re posting. And keep at it! It can be pretty daunting at first but, if you stick with it consistently, hopefully you’ll be able to find some traction.
Vantaggi per tutti: l’azienda Daniel Wellington ottiene una massa di pubblicazioni sui propri prodotti, con conseguente notorietà e tracciamento certo del ROI dell’iniziativa; gli affiliati hanno un motivo evidente per promuovere gratuitamente Daniel Wellington (in cambio di commissioni); i clienti finali possono godere di sconti da spendere nell’e-commerce online del brand.
Attracting influencers in the affiliate community, and seeking their assistance in spreading the word, comes into the picture. But are we going to get stuck into yet another chicken-and-egg situation? Not necessarily. There are a couple of elegant tactics to get influencers curious and impressed. Keep in mind that influencers are the masters of marketing, and might be averse to being marketed to. So keep it above board and elegant. Here is a small list of ideas:
Hi Breno! Thanks for reading my post. How to create engaging content for influencers is a great idea for a post all on its own! It’s a tough line to walk because, of course, you want your post to translate to sales, but you also don’t want people to immediately shut off and scroll past you because they know your post is an ad. Thus, my short answer would be to work on including some sort of call to action within the photo. Make the photo engaging and encourage people to like and/or comment. Perhaps some sort of contest? Keep us posted on how it goes and what you decide to do. Cheers!
×