Before I get into details, I’ll say one thing up front; both are perfectly viable business strategies. They both have checkered pasts with spammy abuse and high quality use. The difference between them comes in infrastructure and setup, as well as how you go about managing the business you create. Neither is inherently better than the other; it comes down to what you want out of the business, what you’re willing to put in, and which system seems more appealing to you.
The General Data Protection Regulation (GDPR), which took effect on May 25, 2018, is a set of regulations governing the use of personal data across the EU. This is forcing some affiliates to obtain user data through opt-in consent (updated privacy policies and cookie notices), even if they are not located in the European Union. This new regulation should also remind you to follow FTC guidelines and clearly disclose that you receive affiliate commissions from your recommendations.
Both affiliate marketing and dropshipping require similar skill sets. To be successful in either you’ll need to be able to market your products by creating ads and driving traffic to landing pages where customers will buy the product. This might not sound too difficult, but it can take a while to start seeing any significant number of people actually buying products using your site or links.
Once again, Steve, you continue to have this negative bias towards dropshipping, without any personal explanation as to why. Have you ever tried it? If you’re wanting people to build an online store for the first time, shouldn’t they be allowed to choose? Isn’t a balanced view between the different types of stores available more fair? If you don’t like drop shipping, then maybe you should state that somewhere out loud on your site “we build online stores (but inventory-only stores)” so anyone interested in drop shipping can stop wasting their time on your site. Transparency prevails, right? It’s only fair to new site visitors after all.
“I hosted an affiliate contest this fall, where I botched up the bonuses that the winners would get by offering limited tiered prizes. If three people sold $30K, they could win prize A, B or C,” Verta said, sharing the challenge with this kind of structure: You could find yourself with 10 “Tier 1” winners, and only three rewards, while perhaps no one ends up at “Tier 2,” and the rewards you bought (especially if you offer physical products) could go to waste.
“Let’s say that they mailed for you and did $7,500 in commission,” she said. “I would send them stats within 12 hours, congratulate them, let them know that they did well over the $5,000 they considered successful, and ask if they could get a mailing to un-opens, and if they can rebook the deal very soon in the future. This is an easy way of getting a lot more out of the deal, and setting yourself up for another successful mailing in the future with that partner.”
Finally, your email marketing campaign can only succeed if you have a relevant list of quality consumers to target with your messages. Building a quality email list helps your marketing campaign succeed because it targets consumers already interested in your product. Many people end up on email lists because they sign up voluntarily. With a list of relevant consumers, you are putting ads in front of the eyeballs of consumers with an expressed interest in the products and services you promote.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
“Cost of goods changes from time to time, product prices drop, etc. One mistake I made was not re-calculating all commissions to determine they were set correctly. After doing some digging, I realized that commissions on a few of our products were way higher than what they should have been. One way to fix this is to re-adjust commissions each year,” she explained.