I agree with most of your sentiments except on the issue of paying a membership fee. Legitimate manufacturers and distributors DO NOT charge membership fees. At most, a nominal $3-$5 service charge if your order is under a certain amount. Rarely is it a good idea to deal with a supplier that is charging any type of monthly or yearly membership fee because they are middle men and you're not going to get as great a wholesale price as you would from the manufacturer or distributor. Ideally, it's smart to contact suppliers that do not advertise drop shipping on their website, then once you become an approved Reseller ask them to drop ship for you. Many of the manufacturers that I work with offer the same product price whether you use drop shipping or arbitrage. .
Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
For example, say you want to sell tablet cases for the new iPad. You find a distributor willing to sell them to you for $10 each. You take them to your storefront and make a product listing for that product at $20. You go about doing the marketing, the outreach, and the customer engagement necessary to make people aware of your site and your storefront.
If it’s been years since you’ve earned your marketing degree, or you’ve taken a long hiatus from your marketing career or your small business in the recent past, you might be finding it challenging to get up-to-date on all the latest marketing trends, techniques and buzzwords. Two of the most important marketing trends right now are influencer marketing and affiliate marketing.
As a business model, dropshipping allows anyone to sell products from suppliers on their own website. There is no need to carry any inventory at all. When someone purchases a product from the dropshipper’s website, they place an order with the supplier. The supplier then packages and ships the product to the customer. Dropshipping is a great business model for a first-time ecommerce entrepreneur or people who want to test categories of products on their audience. Ecommerce entrepreneurs have even been known to run their ecommerce stores while studying, or working full-time.
Promotion Equals Endorsement – If you are promoting a product as an affiliate, you are personally endorsing that product as something your subscribers should use. If you wouldn’t personally use a product or service, don’t promote it to your mailing list. Your subscribers will lose trust in you if you promote low-quality products and are only concerned with the affiliate commissions that you generate.
Adam Enfroy is the Affiliate Partnerships Manager at BigCommerce. With 10+ years of experience in digital marketing, ecommerce, selling online courses, and web development, he is passionate about leveraging the right strategic partnerships and software to scale digital growth. Adam lives in Austin, TX and writes about affiliate marketing and building your online influence on his personal blog.
We promote companies that pay us as little as $10 a referral to ones that literally pay us hundreds of dollars a referral. You might scoff at $10 a referral when you think you can make much more than that per dropship sale, but we make more from JUST ONE LANDING PAGE at $10 a referral than most people make in a year. That is just one landing page – we have hundreds. That is the potential we are talking about. Limitless.
These are the guys that were developing and using tracking scripts ( before Analytics and Woopra ), CMS scripts ( before WordPress and Drupal ), spy tools ( before SpyFu and MixRank ), and split testing scripts ( before Optimizely and Visual Website Optimizer ) that we now take granted in our careers. The developments in these areas were all driven by money and ROI, and became the default tools and mindset of budding online marketers.
There are actually several different types of affiliate marketing, but let’s focus on PPC. A good and effective PPC marketing strategy can be enough to generate profit, but it is also a difficult strategy because you’re paying for ads that might not bring in revenue. Still, it’s one of the most ideal ways to scale your marketing efforts once you’ve established or exhausted the organic route.
Some websites allow you to engage in pay-per-click affiliate marketing without running your own website or blog. Direct links through outside merchant websites allow you to create and make money off of ads without having to post them to your own website. For instance, you might make an ad for a dating website and advertise on Facebook; when someone clicks on your ad, they go straight to the dating site, instead of a website or landing page you have created. Some affiliate networks that specialize in direct linking include Associate Programs, Affiliates Directory, E-commerce Guide, and Link Share.
Honestly speaking, both dropshipping and affiliate marketing requires hard work to start. Most people enter online marketing thinking that they can easily get rich by making the website and streams of income will start popping out in no time. That is a grave mistake. Whether it is dropshipping business, affiliate marketing, or any other online business, it requires consistent effort to grow the business.
Finally, your email marketing campaign can only succeed if you have a relevant list of quality consumers to target with your messages. Building a quality email list helps your marketing campaign succeed because it targets consumers already interested in your product. Many people end up on email lists because they sign up voluntarily. With a list of relevant consumers, you are putting ads in front of the eyeballs of consumers with an expressed interest in the products and services you promote.
Affiliate Marketing involves less work compared to Dropshipping. As far as making more money from Dropshipping I think that is open to debate and depends of your cost. Before people buy from your store you need to spend in building a brand. An affiliate marketer do not have to worry too much about that because the merchant he/she is selling for has probably taken care of that.
Focus on reviewing products that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product you are promoting. It is especially effective to compare this product to others in the same category. Most importantly, make sure you are generating detailed, articulate content to improve conversions.